January 16, 2018

Tarte Double Duty Beauty Shape Tape Foundation Breaks the Internet Today

I receive a small commission if you shop through my link.

Tarte Double Duty Beauty Shape Tape Foundation launched today in a hydrating and matte finish today and the beauty world is going absolutely bonkers over this launch. Considering the popularity and success of Tarte Shape Tape Concealer it only makes sense to launch a foundation right? Too Faced did it with Born this Way Foundation and Born this Way Concealer and Urban Decay did it with All Nighter Foundation and Concealer so, why not Tarte with Shape Tape? When you have a hot, successful product on your hands the next logical step is to cash in on that success and bring out a product that will be hopefully as much loved as the original release.

I think sequels are generally bad be it a movie or a makeup release. I know many, many people rave Born This Way Concealer but I didn’t like it and didn’t feel like it was half as good as the foundation. I’m expecting great, great things from Tarte Double Duty Beauty Shape Tape Foundation and I hope it doesn’t disappoint. I love they took the initiative to release this in not one but two formulations. I have drier skin and thankfully with proper prepping Shape Tape Concealer works great for me even though it is quite matte. But I’m not sure I’d like such a finish all over my face which is is why I’m pleased their is a Double Duty Beauty Shape Tape Hydrating Foundation and a Double Duty Beauty Shape Tape Matte Foundation for either drier or oily skin.

Let’s take a look!

Tarte Double Duty Beauty Shape Tape Hydrating Foundation ($39) is available in 15 shades and is a creamy, weightless gel formula according to the brand that contains Hyaluronic acid to hydrate and retain moisture. It also contains biopolymer filling spheres apparently that act to also retain moisture which gives this a hydrating feel. The wear is apparently 12 hours and wears smooth and soft for that time without drying skin out. Tarte Double Duty Beauty Shape Tape Matte Foundation is the complete opposite with a formula that provides full-coverage with a formula that absorbs oil and shine while leaving skin matte and smooth for up to 12 hours. It’s nice they took the initiative to launch two different finishes in this formula. They do recommend knowing your exact tone as the product is so pigmented it’ll look poorly if you don’t do have a good color match.

Along with the foundations they also launched a Double Duty Beauty Paddle To Perfection Foundation Brush which is $28 and shaped like the Artis Line Brush Collection and the new Real Techniques Blend + Blur Brush that has short, dense soft bristles that act to buff the foundation into your skin for a flawless finish. I love these styles of brushes as I’m sure you know from my past reviews I’ve done of the Etude House My Beauty Tool Secret Brush 121 and the Missha Professional Oval Makeup Brush. I probably don’t need another brush like this but I still want to see how Tarte’s measures up against some of the others in my stash.

Tarte also released a Double Duty Beauty The Shaper Contouring Sponge ($18) which has two flat sides rounded at the end to allow easy buffing.

I already purchased the foundation and brush early this morning and I’ll review both when they arrive. Let’s hope Tarte Double Duty Beauty Shape Tape Hydrating Foundation proves as great as the concealer is.

Shop the collection now at ulta.com.

Do you think you’ll be exploring this foundation?

I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • breyerchic04

    I understand the matte one, but i wonder why they’re even calling the hydrating foundation “shape tape” It feels like a hype add on to me. I might try it because I like trying hydrating foundations, but I’d do it without that name too. This isn’t a release I’m bandwagoning until there are reviews though.

    • Isabella Muse

      I’m not really sure in all honesty maybe because if you buy two shades you might be able to contour with it!?

    • kjh

      Idk how hydrating foundation can have denatured alcohol as ~#6 in a massive ingredient list. Plus, lots of unrecognizables. Not breaking my internet.

    • ChynnaBlue

      Yes to the hype thing. I feel like Tarte has had such HUGE success with Shape Tape that they’re just going to smack that name on everything for the next year or two and ride it as hard as they can.

  • Dee

    If you give a good review on the hydrating formula I will definitely purchase. Can’t wait to hear your thoughts on it.

  • Maria

    I passed on the new foundation. I have the Tarte Amazonian clay foundation. It is 1.7 ounces for $39. This new tarte one is $39 for 1 ounce which is expensive. Maybe Qvc will have it in the future at a better deal.

  • Chrsitina D.

    I don’t wear foundation so this didn’t interest me but I did order the Maneater Vol. II palette. I didn’t get the first Maneater palette and as it turns out, Vol. II is the same but with an additional shadow (black) and all the pans the same square size. For once, I’m glad I waited.

  • MelissaNJ

    I’m a concealer junkie, but I finally found my HG in Shape Tape, so I have some really high expectations. I’m super excited to try both formulas. I have combo skin, so it should be interesting to see how each works with my skin throughout the year. As a side note, I’m wondering if they’re going to pull the Hybrid Gel Foundation now. The Hydrating Shape Tape sounds very close to it formula-wise and I think they’re both in the Double Duty Beauty line.

    • Roxanne

      I think the hybrid gel is being discontinued. It was on sale a lot towards the end of last year. Also, there’s rumours that the hydrating shape tape foundation is the same as the hybrid gel, just in different packaging.

  • Rachael

    I think I’m the only person on the planet who doesn’t love Shape Tape. I used up a tube but didn’t repurchase. I’m intrigued by the hydrating foundation though. Also, I think it’s weird that the Double Duty gel foundation disappeared from Ulta’s site (it’s been on my wish list forever but had yet to try it). It’s still available at Tarte but the hydrating Shape Tape foundation formula sounds quite similar – just in tube packaging.

    • Rina

      Not alone! I listened to the hype, bought it on sale (thankfully) but don’t reach for it. I can’t imagine a whole face of it..

    • breyerchic04

      I like but don’t love shape Tape. It oxidizes on me, and goes dry and cakey without lots of prep. But it makes for the best selfies ever, if I put it on and take a photo quickly.

  • Kelly

    Not bothering with it. The light skinned options look too similar and don’t look like they’d have one for me. I am upset that Tarte intentionally released only two dark skinned options. They’re releasing more later, but why not release all of them together? I’m not going to buy a product that intentionally excluded darker skinned people. Not to mention that Fenty Beauty has my perfect shade and works wonderfully! I use the stick as my foundation and it’s perfect!

  • Lily

    Based on the color selection it seems like Tarte doesn’t want my money, so I will save up for something better.

  • Bethany

    How can you find a good match as they advise with only 15 colors? I liked shape tape at first because of the staying power, but it magnifies fine lines throughout the day, so I quit wearing it. I have oily skin so I would need the matte foundation . I am worried it would feel like a mask ( much like the All- Nighter). I will wait to hear more.

  • Kish

    Can’t wait to see your review, I would like to try the hydrating one. I have loved almost every single Tarte foundation that I’ve tried, so this caught my eye.

  • Jessica

    I definitely want to try the hydrating formula! The issue is I don’t live in the U.S. so I think I will see your review on this one then buy light medium shade which is the one that fits my pale skin. Last month I bought some Tarte goodies and they sent me a shape tape sample. I tried the light medium tone and I think it works for me. Which shade are you? Do you think the brush goes along with the hydrating formula? They said the sponge best suits this one…

    • Isabella Muse

      I’m light medium neutral in the shape tape but I’m not sure if that will be the same in this foundation, I don’t think the shades are exactly like those of the concealer. I’m actually still waffling on my purchase because I’m worried I’ll get the wrong shade ;-D

  • Jessica

    IDK..I was looking at the pictures they sent out in an email link announcing the launch, where a model is wearing a half face of each shade, it looked really thick,almost cakey in a lot of the pics. More so with the matte than with the hydrating.

  • Ashley

    Not hearing good things, like the matte formula is cakey, the hydrating doesn’t provide enough coverage. But Tarte embarrassed themselves for no reason with this shade range and concocted a laughable excuse about coming out with more shades. How stupid. Don’t see this as being a very successful launch, even after they finally release the deeper shades. Easy pass.

  • Cheryl

    I Have found a lack of consistency in shades between different Tarte foundation products. For example, “light neutral” in the Amazonian Clay 15 hour liquid foundation is a completely different shade than “light neutral” in the rain forest of the sea foundation. I sent Tarte customer service a message on Facebook seeking help with shade selection for the hydrating shape tape foundation formula and they suggested “light sand,” which is what I wear in the rain forest of the sea formula. I wonder if the shades will be consistent across the two shape tape formulas? I am waiting until they show up in store, because returns are a pain!

  • Lori Flippin

    Like a lot of the others, I’ll wait for reviews on this one. Love the shape tape concealer, but this looks masky. Hmmmm….Can’t wait for your thoughts on this!

  • Bonnie

    I’d like to see a list of ingredients of concealer & foundation.
    Concerned the foundation is just repackaged concealer. 🙁

  • Dee

    Part of the reason this foundation “broke the internet” is that many WOC were upset that there were so few shades for us. Are you really going to ignore that?

      • Dee

        I did not see that. Thank you for posting and addressing it! WOC are so often ignored in makeup and this foundation coming out with so few shades for deeper skin-tones is egregious. I like that bloggers are starting to talk about this issue more because it really needs to be addressed. It’s uncomfortable but makeup should be fun for everyone, including WOC!

        • Isabella Muse

          That’s my fault! I should have followed up by linking to the post here. Tarte def screwed this launch up in a major way. I was pretty appalled when I saw the swatches. Not only are woman of color left out but most skin tones aside from fair. The swatches all looked like fair, fair, fair and more fair. I agree. Makeup is for all ages, sexes, and skin tones and should be fun for everyone it’s just when brands are completely oblivious that things fail to be fun anymore! Hopefully they do a hell of a lot better in the future as the heat they are experiencing right now might actually make them wake up!