Tarte Double Duty Beauty Shape Tape Foundation launched today in a hydrating and matte finish today and the beauty world is going absolutely bonkers over this launch. Considering the popularity and success of Tarte Shape Tape Concealer it only makes sense to launch a foundation right? Too Faced did it with Born this Way Foundation and Born this Way Concealer and Urban Decay did it with All Nighter Foundation and Concealer so, why not Tarte with Shape Tape? When you have a hot, successful product on your hands the next logical step is to cash in on that success and bring out a product that will be hopefully as much loved as the original release.
I think sequels are generally bad be it a movie or a makeup release. I know many, many people rave Born This Way Concealer but I didn’t like it and didn’t feel like it was half as good as the foundation. I’m expecting great, great things from Tarte Double Duty Beauty Shape Tape Foundation and I hope it doesn’t disappoint. I love they took the initiative to release this in not one but two formulations. I have drier skin and thankfully with proper prepping Shape Tape Concealer works great for me even though it is quite matte. But I’m not sure I’d like such a finish all over my face which is is why I’m pleased their is a Double Duty Beauty Shape Tape Hydrating Foundation and a Double Duty Beauty Shape Tape Matte Foundation for either drier or oily skin.
Let’s take a look!
Tarte Double Duty Beauty Shape Tape Hydrating Foundation ($39) is available in 15 shades and is a creamy, weightless gel formula according to the brand that contains Hyaluronic acid to hydrate and retain moisture. It also contains biopolymer filling spheres apparently that act to also retain moisture which gives this a hydrating feel. The wear is apparently 12 hours and wears smooth and soft for that time without drying skin out. Tarte Double Duty Beauty Shape Tape Matte Foundation is the complete opposite with a formula that provides full-coverage with a formula that absorbs oil and shine while leaving skin matte and smooth for up to 12 hours. It’s nice they took the initiative to launch two different finishes in this formula. They do recommend knowing your exact tone as the product is so pigmented it’ll look poorly if you don’t do have a good color match.
Along with the foundations they also launched a Double Duty Beauty Paddle To Perfection Foundation Brush which is $28 and shaped like the Artis Line Brush Collection and the new Real Techniques Blend + Blur Brush that has short, dense soft bristles that act to buff the foundation into your skin for a flawless finish. I love these styles of brushes as I’m sure you know from my past reviews I’ve done of the Etude House My Beauty Tool Secret Brush 121 and the Missha Professional Oval Makeup Brush. I probably don’t need another brush like this but I still want to see how Tarte’s measures up against some of the others in my stash.
Tarte also released a Double Duty Beauty The Shaper Contouring Sponge ($18) which has two flat sides rounded at the end to allow easy buffing.
I already purchased the foundation and brush early this morning and I’ll review both when they arrive. Let’s hope Tarte Double Duty Beauty Shape Tape Hydrating Foundation proves as great as the concealer is.
Shop the collection now at ulta.com.
Do you think you’ll be exploring this foundation?