Milani Most Loved Mattes Eyeshadow Palette ($20) is a new eyeshadow palette that contains 12 silky matte eyeshadows which are some of the silkiest drugstore mattes I ever did try. I mean, let’s be honest for a second, a short time ago (like eight years or so ago) matte eyeshadow wasn’t exactly at the height of awesomeness. My first experience with a matte eyeshadow came in the form of an eyeshadow I purchased from Bobbi Brown. Holy cow it was dry as hell. I could not blend it to save my life! This was at least ten years ago or so. Not a lot has changed lately with Bobbi Brown but that’s a story for another day.
As for drugstore matte eyeshadow well, let’s just say that was a zone you did not enter unless you wanted to be sucked into the vortex of the Demogorgon. No seriously, drugstore mattes aren’t exactly friendly. They are typically dry, firm, chalky, or all three.
Milani Most Loved Mattes Eyeshadow Palette doesn’t suck you into that vortex, it just gifts you some some of the silkiest drugstore matte eyeshadows I’ve ever had the pleasure of trying.
I recently hauled and reviewed the Milani Bold Obsessions Eyeshadow Palette and was crazy pleased with the texture, formula, and pigment of the eyeshadows. The $20 price tag shocked me but after trying the palette out I’d say it was the best $20 I’ve spent at the drugstore recently. Truly it was a killer palette that was well formulated.
Bold Obsessions launched online and I ordered it right away but much to my horror the next day the Milani Most Loved Mattes Eyeshadow Palette arrived and I wasn’t willing to pay shipping so I decided I’d wait it out and see if I could find it in stores. Well, it was some time before I did locate it in store. I can’t confirm but these palettes seem to be available exclusively at Walmart and maybe Target too. They just prove really hard to find anywhere else. But finally I got a hold of this little guy at Walmart about three weeks ago and I haven’t let it out of my sight since!
This is such a great eyeshadow palette that was obviously well thought out before launching. It comes with 12 shades and arrives in a elegant gold compact with black accents and a generously-sized mirror inside. I always find Milani’s packaging rather cheap and cheesy. Sorry! But I have to admit the packaging on both of these new eyeshadow palettes is quite lovely and dare I say elegant? It’s presented very beautifully.
Packaging aside though the real star of the show are the eyeshadows. You get 12 nude, natural shades which are all matte in finish. The shadows are richly pigmented with a soft, silky, buttery texture that wasn’t powdery, dry, or chalky. I was so impressed with how easily they applied and blended without showing signs of patchiness in the least as some mattes are prone to doing. The colors are very, very rich in color and they apply beautifully individually or blended together.
Milani has basically ruined me for all other drugstore eyeshadows. They really set the level high and it’s going to be pretty hard for other brands to reach this standard. Maybe it’ll goad others like Maybelline, Revlon, L’Oreal, etc…to step up their game because truly this quality is amazing and rivals mid and high-range eyeshadow palettes far and wide.
Great job Milani!