Colourpop randomly dropped off the face of Sephora’s earth but they are still readily available at Ulta and have expanded the collection today to include 23 Super Shock Eyeshadows as well as other offerings such as Creme Lux Lipstick (which is freaking amazing), the Fortune Pressed Powder Eyeshadow Palette, and more.
It’s nice to see them expanding and I hope to see more offerings in store as well! I don’t there’s any real benefit to having the brand at Ulta since Colourpop has plenty of really good sales all their own. However, it would be nice to see more stuff in stores as I think that Colourpop’s photos and swatches are great but notoriously inaccurate due to really bright lightening. I swear I’ll buy something that I think is pink and it’ll arrive and be brown.
I have to admit I had no idea Colourpop’s existence at Sephora would be so short. It seems like I was the only person that didn’t know it was just a limited engagement thing. It seemed utterly pointless as they were on the site for like six months with very few items available and disappeared very quickly. Considering how much it costs brand’s (look at what happened to OCC after it left Sephora) to be sold at Sephora I would think Colourpop wouldn’t even bother. Don’t get me wrong, Seed Beauty, Colourpop’s parent company, likely has the money to splurge for such a venture but it seems pointless to waste capital like this as they already have good exposure and really don’t need Sephora’s help for “discovery” so to speak!
None the less I think, Ulta is getting more and more Colourpop options in stock which will prove even better if these options also hit stores.
How do you feel about Colourpop at Ulta?