Brandon is on a rampage again apparently because the Ordinary is waving bye-bye to Beautylish allegedly according to e-mails that were posted on the Ordinary’s Instagram account this week. As you know the Ordinary was in and out of Sephora in the flash. No one really knows why exactly the Ordinary disappeared from Sephora so quickly. Was it Brandon’s doing? Was it Sephora who decided to cut ties? Who knows….!
Now they are apparently leaving Beautylish or as the Ordinary’s account posted they are divorcing from Beautylish due to some sort of “extreme disrespect by Nils”. Nils Johnson is the co-founder of Beautylish. I’ve always had amazing customer service with Beautylish and I’ve always felt higher-end department stores as well as stores like Sephora and Ulta can learn a lot from them in regards to customer service, shipping time, etc….I’m not sure how they handle things with brands but I picture it being with the same of professionalism they treat their customers and knowing the Ordinary’s track record I have to say I’m Team Beautylish.
As reported In May, this might mean The Ordinary is coming to Ulta but with things the way they are the at the moment maybe Ulta is best to stay out of the situation completely!
Either way, it feels like the Ordinary is headed for some sort of major crash down the line with all the ties they have been breaking and bridges they are burning through.
What do you think?
Best get your Ordinary fix before it disappears off the face of the planet. Ironically enough I just did an Ordinary haul recently!