Urban Decay is now available at QVC which completely boggles my mind. I dunno why but I was sort of surprised to see this but looking at it from a business point it makes complete sense. You see, some beauty brands are starting to run out of fan resources. They have pretty much dominated all forms of social media and have gathered huge followings via these platforms. At this point they may have even tired out some of their fans on these platforms so the next logical step is to move to a new outlet. That outlet being QVC.
Many of you already shop QVC and you’re fans of Urban Decay already but I think QVC has a fan base that hasn’t yet discovered the brand or maybe never tried it and this offers a new point of sale realm for Urban Decay in my opinion.
This also offers an entirely other realm for fans of the brand as perhaps they’ll be great sets that are offered as a Today’s Special Value or easy pay options (that I fondly call beauty mortgages) which allow you to pay for purchases over time.
Too Faced has long since been a brand offered on the Home Shopping Network but this is the first time Urban Decay has ventured into this world. I’m curious to see how they’ll do.
What do you think of Urban Decay becoming available at QVC?