The birth of drugstore cleansing balms is the US is upon us! Pond’s Cleansing Balm recently launched and is one of the first mainstream drugstore brands to bring a cleansing balm to US drugstores. Ok, so, you can argue you that point as there have been a few others such as NYX Stripped Off Cleansing Balm, Yes to Coconut Coconut Oil Cleansing Balm, and Equate Wipe the Day Away Cleansing Balm were around way before Pond’s every entered the scene.
But I think Pond’s is definitely a more mainstream drugstore brand that’s a good deal more well known than some of these other brands not to mention they truly perfected and brought to life a formula that’s quite similar to cleansing balms found in Korea and I suspect that we will see more of that as we headed into January/Spring 2019. Already Physicians Formula is on the scene with a new The Perfect Matcha 3-in-1 Melting Cleansing Balm (that looks a like like Farmacy Beauty Green Clean Makeup Meltaway Cleansing Balm) that’s $12.95 and available exclusively on their website at the moment.
The evolution of drugstore cleansing balms will likely evolve as quickly as cleansing oils did which means brands like Neutrogena, Burt’s Bees, Garnier, and others will be quick to release their own variations of cleansing balms and getting them onto US drugstore shelves as quickly as possible.
I love seeing this as it makes grabbing up a cleansing balm at my local store a heck of a lot easier than ordering one online from some store that ships from abroad!
What brands are you hoping to see release a cleansing balm in the US?