Sephora Play Box for April 2020 is the last Play Box to ship as the Sephora Play service will be discontinued going forward according to a statement made on Sephora’s website. Yup, goodbye Sephora Play Box as the service will be no longer available and replaced with a new subscription service going forward.
For those that aren’t in the know Sephora Play Box was a subscription based beauty box that cost $10 that included 5 to 6 sample products that were shipped out monthly to subscribers. I personally got some of the first boxes that were shipped and I wasn’t terribly impressed by the service as I felt the items were ones I’ve already tried before.
On Sephora’s website they made the following statement: “…Sephora is ending the PLAY! by SEPHORA subscription box program to make room for new ways to discover brands with Sephora Favorites sets, giving clients more beauty choices than before. We will be launching three new sets, starting with our LUXE set on April 28.”
Sephora Lux Box is not a subscription service and isn’t new by any means as they have had Lux Boxes available in the past as I’ve reviewed a few. One of them was the Play by Sephora The Iconic Edition which was $20 and in my opinion not worth it! The good thing about some of the Lux Boxes is you were never sealed into a subscription! It was an individual purchase. The boxes typically contain six deluxe samples.
The price has gone up slightly with this “new launch” and will be $25. This month’s box will include products like La Mer Moisturizing Soft Cream, Armani Beauty Lip Maestro, and Viktor & Rolf Flowerbomb perfume.
If this isn’t appealing there will be a replacement for Sephora Play! If you did enjoy the $10 Play Boxes there will be two added to the Sephora Favorites Sets which are called Hello and POp Boxes. Sephora Hello Beauty Boxes will include five beauty products for $10 like the original Play Box and Pop Beauty Boxes will include six beauty products for $15.
For those looking for a more comparable replacement to Sephora Play! (which cost $10 per month), the retailer is also expanding its Favorites offerings, which are curated sets of sample-sized products. The two additional lines, “Hello” and “Pop,” will be available for purchase soon and will roll out frequently, according to the brand, following the release of the Luxe box. The “Hello” box will include five product samples at $10, while the “Pop” kit will have six items at $15. Sephora has offered Play Boxes as individual purchases in the pasted and people genuinely seem to like to be able to pick and choose the boxes they want to buy. I think it’s sort of nice knowing what’s inside the box and being able to say, “Sure, I’ll buy that” or “Naa, that isn’t for me!” The surprise element is always fun with a beauty subscription-based box but I was pretty disappointed with what I got in my Play Boxes so I’d much rather see what’s inside and decide yes I want that or no that’s not for me.
Will you miss the Sephora Play Box Subscription?
The new boxes will be available soon at Sephora.