Sephora Reward Points can now be exchanged for donations to the National Black Justice Coalition. For the month of June, you can head over to the Sephora Rewards Bazaar and exchange 500 points into a $10 donation, 1000 points into a $20, and 1500 into a $30 one.
There’s a lot of feelings involved with this one.
Some small part of my heart it saying that I don’t use my points anyway because let’s face it Sephora Reward Points are useless. They made some weak attempt at allowing us to redeem reward points for cash but it’s $10 per transaction only. Since my points are sitting there unused why not use them for something good like donating them?
However, another part of me rebels at the idea. This feels like a really weak attempt at activism on their part. For one thing, they combined two fights into one donation. It’s like they want to address BLM and Pride Month all together. Don’t get me wrong, the National Black Justice Coalition is an amazing organization that benefits American civil rights for the LGBTQ. However, they should have chosen two charities to represent one cause.
Secondly, if you want to donate money to any organization supporting the LGBTQ or BLM movements I highly advise doing so personally and not through a second party. I do my own donations as I always do to LGBTQ organizations each year. I don’t really depend on doing those donations through “rainbow washing” product launches unless I know the brand is heavily active in the LGBTQ community plus I carefully a new organization to support as well as one I donate to always (The Trevor Project) Likewise, for any donations I made to BLM organizations. Again, some part of me is thinking, “well, I’m using my points for anything anyway!” but consider the fact this is actually a great way for Sephora to get a tax write off. On the upside your points have no actual cash value which means Sephora is converting them into money which means a bigger tax write off for them at the end of the year.
I’ll tell you what would be great. If they actually allowed you to exchange your points for a donation and they matched your donation. If I use 500 points to do a $10 donation how about they match that $10 bucks making it $20 that goes to the National Black Justice Coalition? I’d be here for that.
This just feels a little phoned in. When it comes to Sephora sometimes it feels like they will never make any of us happy with the way they do things. But right now, during trying times, they need to do better than this.
What do you think?
Is offering a donation for reward points a good way to go?