January 26, 2021

E.L.F. Ride or Die Lip Balm A Late Review That’s Worth Reading

I purchased this item and I receive a small commission if you shop using the links in this post.
5 stars out of 5

E.L.F. Ride or Die Lip Balm ($5) are a fairly new, permanent lip balm infused with Jojoba Oil that promise a sheer wash of color but come at you with plenty of pigment! I know I’m pretty late with this review but I’ve been using this since their released and at this point I can honestly say YOU NEED them. These are not only super affordable and cheap as day old chips but they pack such a great punch of color and shine.

I swear E.L.F. Ride or Die Lip Balm are what I wanted from Colourpop So Juicy Plumping Gloss!

Absolutely love them and I think you will too!

E.L.F. Ride or Die Lip Balm are available in seven shades and flavors and come housed in a squeeze tube that holds 0.42 oz of lip balm for $5. They kinda remind of the old MAC Paints packaging but on a larger scale. Sadly, they don’t come with a brush for application nor a slanted applicator or even a sponge. These are a squeeze and apply with your finger type of deal which doesn’t make them particularly travel-friendly.

I think I have all except one of the shades but I just brought out two of my favorite colors for this review those being Tough Cookie which is a dusky nude caramel and PSL which is a pretty bright burnt orange. I love how they label all these “sheer”! Stop! These are anything but sheer! They provide full color on lips and are extremely pigmented! Not only that but they are highly moisturizing, wear for three to four hours, aren’t sticky nor tacky, and they provide excellent shine.

The formula is a little weird and inconsistent across shades but that’s not a bad thing. Like PSL is a very thick formula where as Tough Cookie seems thinner and creamier. I found the same holds true with other shades. The formula just isn’t really consistent. That being said the color, moisture, and shine they provide all match up. One thing I did notice is color does separate in some shades which means these might not have a long shelf life. E.L.F. says 12 months upon opening but I feel like I’ve already noticed that some shades squeeze out clear or separated after only a few months of having them. Not a major deal as once you squeeze enough out the color does mix but it’s something that does deserve mentioning.

E.L.F. Ride or Die Lip Balm Swatches (PSL and Tough Cookie)

E.L.F. Ride or Die Lip Balm Swatches (PSL and Tough Cookie)

I absolutely loved them. I have drier lips so this is a dream formula for me. I love color and I love shine and this formula delivers both! It’s thick, heavy, and cream-like with a balmy texture that breaks down as it hits the heat of your lips and goes thinner and lighter in consistency. It feels very moisturizing on lips and has a very smooth finish with plenty of shine! All the shades have different flavors. Tough Cookie has a brown sugar-y vanilla flavor and fragrance where as PSL sort of has a snickerdoodle-like flavor and fragrance (even though it’s supposed to taste and smell like a Pumpkin Spice Latte).

E.L.F. PSL Ride or Die Lip Balm

E.L.F. Tough Cookie Ride or Die Lip Balm

E.L.F. Ride or Die Lip Balm are literally a ride or die lip balm! Truly a great formula for fans of thicker, super glossy, moisturizing lip products!

Where to buy

ELF Ulta

E.L.F. Ride or Die Lip Balm are $5 each and 0.42 oz in size. E.L.F. markets these as sheer but theya re anything but! These are a super pigmented lip balm with a creamy texture that applies balmy at first but thins out to a smooth, shiny finish that leaves lips beautifully hydrated with plenty of pigmented color and a wear of a three to four hours! The downside would be they aren’t travel-friendly due to the squeeze tube but all in all these pack moisture, shine, and plenty of color into one very affordable lip balm!


  • Very pigmented.
  • Super affordable.
  • Great color range.
  • Hydrating.
  • Shiny!


  • Not travel-friendly due to the squeeze tube.
  • Contains flavor and fragrance.


E.L.F. Ride or Die Lip Balm are a must for fans of thick, shiny, colorful lip balms!

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Lidia

    Could you put these on your cheeks as well? I love lip/cheek multi purpose products but feel that those that are marketed to are too drying on the lips.

    • Isabella Muse

      You probably can! I didn’t try! But it might be dewy and a bit sticky!

  • Sakura

    I have the exact same colors! I love tough cookie a bit more. So much that I bought a backup! I found it hard to get the product out of the squeeze tube. My house is a bit cold. Maybe that’s why?!

    • Isabella Muse

      my fav shade too! I don’t have trouble squeezing out but I do notice the formulas all seem different from shade to shade! It could be the cold that’s making them a little stiff and harder to get out! Maybe warm up the tube by holding it in your hands and rubbing it a bit.

  • Ashley

    Beautiful color pay off for the price. Ive heard these compare to the glossier.com balms. This look better & cheaper.

  • Kelly

    I bought the peach for me and the cookie one for my daughter. The peach doesn’t show up on me and smells more like mango to me. I like the cookie one much better. These remind me of Bite Beauty’s lip masks. Those used to be my HG until they changed the formula. The E.L.F. lip balm does a good job moisturizing and lasts, so I’m not worried about the color!

    • Isabella Muse

      True true! They do remind me of Bite Beauty Lip masks too! Thick and creamy ;-D

  • Kimmwc03

    I have two (coral and berry) and I love them. Perfect wear with a mask. I’ll have to look for the Tough Cookie cuz that’s a pretty color.

  • Amy

    I bought the berry shade at Target for $5 on Monday. I found it to be sheer enough, but I also applied it sheer. I can see how more product would give a richer color. I also find it hard to squeeze out of the tube. Now that I’ve seen your swatches, I want to get Tough Cookie too.