Coastal Scents Closing After 16 Years Of Being In Business
Coastal Scents is closing after 16 years in business and I’m all choked up about it. Coastal Scents was like the Morphe of the early 2000s. They offered inexpensive makeup brushes, massive eyeshadow palettes, and tons of other makeup related items at very affordable prices.
They were also legendary for creating interesting duplications of products that were popular at the time! Remember that time they did that massive Blush and Bronzer Palette that channeled the Too Faced Big Book of Bronzers and Tarte�s Big Blush Book!
How about all those Revealed Eyeshadow Palettes that were obviously inspired by Urban Decay Naked Eyeshadow Palettes?
I really loved their brushes the most though. They had a pretty good brush selection and heck, I even had many of their brushes still! They wash up great and have served me well over the years!
Fact of the matter is a lot of brands have just fallen over the edge after COVID. I’m sure Coastal Scents was likely not doing well before COVID but after the pandemic hit that’s likely what pushed them over the edge. Coastal Scents just became lost in a sea of indie brands would be my guess. Where as Coastal Scents started with bloggers like Pursebuzz and EnKoreMakeup far bigger influencers started promoting Morphe and I imagine they just got lost somewhere along the way…
It’s pretty sad but not surprising. I feel like nothing really surprises me lately when it comes to the beauty world. Things shift so quickly lately if you blink you miss it.
I wish you well Coastal Scents. I worked with you several times in the past and you were always very gracious.
Maybe we’ll meet in the next makeup life.
Are you said to hear about Coastal Scents closing down?
Did you love them?
Do share!