Makeup Geek Going Out of Business and Closing Up
I’m sure you heard by now that Makeup Geek is closing its doors and going out of business. As per a recent youTube video, the company founder Marlena Stell announced her plans to shut down Makeup Geek. Marlena states the closing as a result of the pandemic and supply chain issues. This wasn’t a choice she had planned to make this year but it seems like she was forced to do so due to the pandemic. This news comes close on the heels of Coastal Scents closing their doors several months ago.
“Having almost an entire year of not having product obviously was financially devastating.” Marlena started her Makeup Geek youTube Channel back in 2008 and in 2012 she started her own makeup brand under the same name.
As some of you know she was involved in some controversy when she posted a long since deleted video about Jaclyn Hill’s business practices and “JH Lipstick-Gate”. She’s also been very vocal about the fact her brand’s struggle to stay relevant in the youTube community with influences charging up to $60k per sponsored post stating that her business was unable to pay that massive amount of money to be featured.
I actually didn’t realize that Marlena was involved in Makeup Geek. I thought her x-husband was running that end of the business and she wasn’t as involved and moved on to other things. I’m obviously not paying attention.
Makeup Geek was highly successful! They even made an appearance in Target stores as many of you know and a ta high point had 22 million in annual sales which is incredible for a small business.
It’s sad that Makeup Geek is yet another brand succumbing to the pandemic but also, to the ever evolving world of beauty and the changes that force businesses to close.
Will you miss Makeup Geek?