December 7, 2022

Pantone Color of the Year 2023 Was Revealed Here’s a Few Makeup Picks to Embrace the Shade

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Pantone has revealed its Color of the Year for 2023 and its 18-1750 Viva Magenta, a brand-new color “brave and fearless, whose exuberance promotes a joyous and optimistic celebration.” The shade is categorized as part of the red family and is inspired by the tone of cochineal extract, one of the most special dyes historically used to color textiles, cosmetics, and food.

A statement released by Pantone’s Executive Director: “In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family and one of the strongest and brightest the world has known.”

The shade has elements of raspberry and pink to my eyes but I could be incredibly wrong. Either way, it’s a bold, beautiful shade and if the makeup industry actually embraces it (it feels like makeup brands haven’t really done much with Pantone in the last few years) it will make a beautiful lipstick, blush, and even eyeshadow shade.

Here are a few shades that fit right in with the theme of this gorgeous color!

Dior Poison Rouge Blush
Poison is a stunning raspberry magenta that will give cheeks a gorgeous berry flush!

Merit Raspberry Beret Flush Balm Cream Blush
I mean, it’s not only perfectly on trend for the Pantone Color of the Year but it’s even named after a Prince song!

Tarte Maracuja Juicy Lip Balm
Juicy, shiny raspberry lips? Yes, please!

Tower 28 Wild ShineOn Lip Jelly Non-Sticky Gloss
A sheer raspberry red that give lips shine and the perfect punch of berry color on lips!

Bobbi Brown Blue Raspberry Crushed Lip Color
Bobbi ALWAYS has the perfect shades of my lips but better berry shades and Blue Raspberry is a gorgeous keeper of a pink berry that looks incredible on anyone!

Bobbi Brown Smoothie Move Crushed Liquid Lipstick
Let’s not forget the best liquid lipstick around! Love, love this formula and love the shade Smoothie Move! A perfect berry rose!

I look forward to seeing if any brands incorporate this gorgeous shade into their Spring or Summer Collections.

What do you think of Viva Magenta?

5 Comments

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About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • Robin

    Love love almost any shade of pink. Already have lipsticks ,gloss and blush in this shade. I will be looking for clothing in this shade,too. Hey, I’m excited!!!

    • Isabella Muse

      I love this shade for Fall next year (I know, thinking of next year already haha) but it’s such a nice crisp raspberry that will look great in a coat!

  • kjh

    Love your picks and the shade. Bold, but not bright. Agree it’s an ‘intersection’ color. But I’m not into making the shade a lifestyle color. Who can can afford/want to redo their LR with watermarked silk in this shade? And it’s a dare… Maybe as a small amount of accent color. Disliked: how the color represents the societal Zeitgeist. Pure horseshit. Loved: Those Pantone/Sephora boxes. Loved. Would buy one now in this shade, definitely.

  • F1wild

    Great color for me, cool blonde with fair skin.
    Thanks for the BB Crushed Liquid reminder. I even found Smooth Move on Amazon for $24/deliver tomorrow! Although the color in the pic looked off….

  • Debbie

    I love this color. It is a great shade for my coloring. I am currently working through an old Prescriptives Lipstick in Raspberry which will definitely tie into this color. I am looking through my stash now for more.