The Ordinary Increases Prices for the New Year
Deciem has released a statement about The Ordinary price increases that are coming in the New Year! Here’s what they have to say:
“As the world continues to face rising costs, it’s important that we review all areas of our business, to ensure we are able to operate sustainably and responsibly long into the future. This is the way we will bring good products at sensible price points to many more people around the world — and how we will continue to take good care of our team.
Like most businesses, we are facing ongoing rising costs. We have absorbed some of this internally, by changing how we operate. We’ve said goodbye to brands like Hylamide, started to close down low volume categories like Colours, and we will continue to work towards making our supply chain as efficient as possible.
On January 1, you will notice a price adjustment across our products. Though we have kept the changes as reasonable as possible, we wanted to let you know ahead of time, giving you the opportunity to purchase products at their current price in the coming weeks. We remain committed to sensible pricing and the average change is $1.12 USD. As an example, Natural Moisturizing Factors + HA (30ml) will increase from $5.80 to $6.50 USD.
As a reflection of macroeconomic changes, prices will need to increase across most products. However, we have been able to reduce prices across a small handful of products. After shipping over 57 million units since launch, will be reducing the price of our best-selling product, Niacinamide 10% + Zinc 1%. We found a cost saving in our supply chain, and we are happy to pass this saving on to you. Niacinamide 10% + Zinc 1% supports the look of smooth, radiant skin and will change from $6.50 to $6 USD from January 1st, 2023.
We value you, the community that shapes us, and welcome all thoughts and questions around this upcoming change in the comments. Thank you for being on this journey with us <3." The price change isn't a dramatic one thankfully and I do love they fully disclosed the price changes versus just slamming us with a sudden change. We've already seen quite a few items in the makeup world going up in price and I suspect it'll be more so as we continue into the New Year. Sadly, it's just a way of life right now. If you are an Ordinary fan and this price change seems dramatic to you now is a good time to stock up on your favorites.