ATHR Beauty Is Going Out of Business
I’m sad to say that ATHR Beauty is going out of business. They’ll be closing up shop as soon as their current stock is depleted. Tiila Abbitt, found of ATHR Beauty, wrote a beautiful thank you notice on Instagram and broke the news about the brand’s closing.
The brand took pride in their organic, sustainably-sourced desert oils and ingredients and it’s sustainability packaging that was 100% recyclable. The brand launched in 2018 and later on launched at Sephora. They created some very beautiful eyeshadow palettes and their clean ingredients helped them grow a larger following and fan base.
It’s sad to see a brand still in its infancy shut down. The makeup industry is a cruel mistress especially now with rising costs of marketing and goods not to mention how oversaturated it is. smaller brands like ATHR Beauty also lack the money larger brands have access to.
ATHR Beauty is only one of several brands we’ve lost lately like Becca, Clarisonic, Bite Beauty, etc…
ATHR Beauty has up to 85% Off currently on their website and you still have time to stock up on any favorites you may have!
Godspeed, ATHR Beauty.