October 26, 2023

Here Are the Most Popular Products People Buy During Sephora Sales

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The Sephora Holiday Savings Event 2023 starts tomorrow. If you’re Rouge you can shop it and grab 20% off with code TIMETOSAVE. If you’re VIB and BI don’t worry your time to shop comes up October 31st and you’ll get 15% and 10% off (Or you can just head to macys.com and nordstrom.com right now and do a haul as they both have 15% off as well).

I got sent this really intriguing list from a marketing team yesterday regarding the top converting products during Sephora Sales and I was like ok, that’s interesting. Some of these items would have never crossed my mind as being the most popular beauty products people buy not to mention they top converting. I thought I’d share it because a beauty lover I was intrigued by it and I thought you’d like to see some of these items too and perhaps let me know if you agree or disagree with them being beauty and makeup items you’d buy!

Here are some I totally agree and get why people buy them:
Charlotte Tilbury Matte Revolution Lipstick Pillow Talk (totally get it! It’s truly a lovely MLBB pink)
Peace Out Retinol Eye Stick (Love it. It’s some weird magically trick that makes my eyes look great! Get the hype!)
Dr. Jart+ CicapairTM Tiger Grass Color Correcting Treatment SPF 30 (Love it! Definitely makes skin brighten and neutralizes redness!)
Fenty Skin Butta Drop Vanilla Dream Whipped Oil Body Cream with Tropical Oils + Butters (Smells amazing! Hype understood!)
Clarins V-Facial Instant Depuffing Face Mask (Yes, just yes!)
Paula’s Choice Paula’s Choice CLINICAL 1% Retinol Treatment (Def a solid retinol treatment!)
Shark Beauty Shark FlexStyleTM Hair Blow Dryer & Multi-Styler for Straight & Wavy Hair (This is def the Holiday favorite of the year! I get the hype!)
Dyson Sephora Exclusive Special Edition SupersonicTM Hair Dryer (A cult favorite! I understand the hype as well!)
Makeup By Mario Ethereal Eyes Eyeshadow Palette (It was missed, it’s back, I get why it’s converting so well).
K18 Biomimetic Hairscience Leave-In Molecular Repair Hair Mask (Not a hair girl by any means but I understand why this sells so well)

These are the ones I was eh on (see if you agree):
Guerlain Terracotta Light Healthy Glow Bronzer 00 (It’s lovely but I feel like there are a hundred other bronzers that are more popular)
Benefit Cosmetics The POREfessional: Super Setter Pore-Minimizing Setting Spray (this really blew my mind as I thought for sure Urban Decay would hit this list as top setting spray!)
Skinfix Skinfix Barrier+ Triple Lipid-Peptide Refillable Face Cream (another really solid product but I’m shocked it converts so heavily!)
Ole Banana Bright+ Vitamin C Brightening Eye Crème (I so fail to understand why this is so popular because I just feel it doesn’t do much at all!)
Sephora 12 Hour Contour Pencil Eyeliner in 13 Tiramisu (Hmmm interesting as well!)
GHD Platinum+ Styler – 1″ Flat Iron White/Off-white
Shani Darden Skin Care Retinol Reform Treatment Serum (Never heard of it until just now! Something new to try?)
Crown Affair The Hair Towel (Are we really purchasing near $50 hair towels?!)
Pat Mcgrath LiquiLUSTTM: Legendary Wear Matte Lipstick Elson (She has so many sales why is this converting so well for Sephora?)
Grande Cosmetics GrandeBROW Brow Enhancing Serum 4 Month Supply
Shani Darden by Déesse PRO LED Light Mask
Haus Labs Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 120 Light Warm (I’m heard mixed reviews on this and again, surprised it is converting so well)
Sunday Riley B3 Nice 10% Niacinamide Serum (I can literally name a hundred other Niacinamide Serums that are way better)
Oribe Maximista Hair Thickening Spray
Kosas DreamBeam Silicone-Free Mineral Sunscreen SPF 40 with Ceramides and Peptides (Lovely stuff and I’m not a big glow girl but I’m surprised it’s that popular?)

What do you think of this list? Which do you agree with and which do you disagree with?

Where to buy

Sephora

4 Comments

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About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • kjh

    I have no idea about the converting you speak of. I’m old, but thought I was caught up! ‘they top converting’? Did I miss this whole issue? IDGI.