Bath and Body Works Christmas in July Should Be Illegal
Who the hell created Summerween? STRAIGHT TO JAIL! And why is Bath and Body Works trying to serve up a Christmas in July Collection? Listen, first off, I can’t even get Summer in New York. It’s rain all day, everyday. At this point I’m going tot tell people I live in London. While I’m busy worrying about when Summer is coming Bath and Body Works is plotting an entire Christmas in July Collection.
That’s right! They’re dropping the Signature Holiday Collection Scents in Christmasy Summer packaging this coming July. We’re getting Winter Candy Apple, Merry Cookie, Winterberry Wonder, and Frosted Coconut Snowball as an early Summer launch. Each scent will be available with limited-edition Summer prints. I’m gonna call it and say this reeks poor sales. Just like many beauty brands at the moment I’m pretty sure Bath and Body Works has a slump in sales. A lot of repetitive releases, price raises, and more contribute to the lack of sales.
During desperate times we need to take desperate measures so of course, Bath and Body Works decided that a Christmas launch in July was needed. Why is this a bad thing? Because it’s rushing the Holidays even more than ever before. We all hate being force fed Holiday Makeup releases as soon as September right? At least I do! It’s just a little too early for me. I come from a time when the first Holiday release would drop end of October and even the first week of November. The last ten plus years we see Holiday Collection as soon as late August and into September. Sadly, Fall Collections are a thing of the past as Holiday Sets and releases completely overtook any and all Fall Collections.
This ruins the Holidays for me on so many levels. I’m just not ready for Christmas Collections this soon. And Summerween? Another equally bad Holiday in my opinion. I love Halloween as you know but the fact that we now have people celebrating Summerween with places like Home Goods creating Halloween/Summer releases is absurd to me.
Everyone needs to go straight to jail for this. The marketing teams are working too hard lately. What are your thoughts on Halloween and Christmas releases this early?