It Cosmetics Gemstone Brush Therapy Duo Collection Brilliant or Gimmick?
It Cosmetics has three, new It Brushes for Ulta Gemstone Brush Therapy Duo Sets that includes a full-size brush along with a healing Gemstone Bracelet.
Each Gemstone Brush is paired with a rose quartz, amethyst, or jade bracelet. I can’t say for sure or not but I don’t think the handles of the brushes are made from gemstones. Looks like the bracelet only is. The brushes do have a gemstone look though. As always the bristles are cruelty-free.
I have to admit this makes little to no sense at all. I don’t understand what the healing properties of gemstones have to do with applying your makeup. It’s just really far out there and a little strange for me to see a gemstone bracelet paired up with a brush. Maybe I’m missing the point but to me it’s another try to hard collection that misses the mark completely! That being said, I’m actually not a strong believer in gemstone therapy either. My mom swears her amethyst bracelet she wears helps with arthritis but I’m not completely convinced. It just seems a placebo to me. No offense to anyone who does believe they have healing properties.
I’m on a rant sorry. I just feel like some of these collections and products that brands have been releasing lately are trying a little too hard. It feels like they create a lot of this stuff so that people will Instagram it and they’ll get views/sales from that. Shrug! That’s my theory.
Anyway, each set is $35 and there three different brushes to choose from:
- Rose Quartz Foundation Brush and Bracelet (gemstone known for its loving and soothing properties)
- Amethyst Angled Blush/Bronzer Brush (gemstone known for its spiritual and peaceful properties)
- Jade Powder Brush (gemstone known for its harmonizing and healing properties)
It Cosmetics Gemstone Brush Therapy Duo Collection is available now.
What do you think of these brushes?
