August 25, 2017

Covergirl Mix, Match, Play Mascara Kit Lets You Create Layering Cocktails

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How freaking cute is this CoverGirl Mix, Match, Play Mascara Kit available exclusively at Ulta.com? This mini collection includes four different mascara with two different formulas and four different wands that can be used individually or layered together to add length and volume to your lashes.

I almost want to pick this up with little regard to the fact I typically hate Covergirl’s big old club-sized applicators. I’m actually one of the few people that don’t really love layering mascara because I find the technique a little messy but when I’m going out for a night and I want a fancier or more dramatic look I’m guilty of putting together three different mascaras and just going to down layering them up so my lashes look super full and bold.

Each of these mini tubes contains 0.33 oz of mascara and the wands can be interchanged to create different looks. Apparently you can get 7 different looks when using the four different wants.

It just sounds damn fun and I’m all about having fun with my beauty.

Get the Covergirl Mix, Match Play Mascara Kit now at Ulta.com.

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August 25, 2017

Ulta Store In Manhattan and Innisfree Too!

Hey, fellow Gothamites an Ulta Store in Manhattan is coming your way for Fall 2017! Ulta is finally opening its first Manhattan storefront on the Upper East Side. The Ulta Manhattan location will be 12,000 square feet and apparently brands are working on new launches for the location. The store will be located at 184 East 86th Street.

Ulta has plans to open up close to 100 stores a year until their number reaches 1,700 stores nationwide (there are currently 1,400 stores).

Another interesting and exciting store opening in Manhattan this Fall is Korean brand, Innisfree! The flagship store will be in Union Square (862 Broadway) and will have the entire Innisfree Collection available. The store will also offer a recycling rewards program that allows customers to drop off their empty bottles for points.

WWD reports today several other exciting stores opening this Fall and into 2018 including an Hourglass Cosmetics store!

As per our discussion lately, Ulta continues to grow daily with many new brands, new rewards, and now new locations. According to reports the beauty and makeup industry shows a 12% growth for the last few years and Ulta obviously has their eye on part of that prize as they offer customers new and exciting ways to get their beauty fix.

Look out Sephora, here comes Ulta!

Are you a New Yorker excited for the opening of an Ulta store?

Do share!

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August 25, 2017

Bite Beauty, Tarte, And More on Sale

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Just a heads up the Sephora.com sale section has been updated with a few new offerings from Tarte, Bite Beauty, and more!

Here’s some items I saw:

Shop all of the sale now at sephora.com.

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August 24, 2017

Hourglass Ambient Lighting Edit Volume 3 for Holiday 2017

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What? Too soon you say for Holiday 2017! Never! The limited-edition Hourglass Ambient Lighting Edit Volume 3 arrives today in a gorgeous rose gold compact ready for the gifting season ahead.

This one packs in three exclusive, brand new shades as well as three best-selling ones to give you skin a gorgeous, radiant finish and a touch of color!

You get:

  • Ambient Diffused Light Lighting Powder
  • Ambient Dim Light Bronzer
  • Ambient Lighting Bronzer (Luminous Bronze Light)
  • Ambient Surreal Halo Lighting Blush (New)
  • Ambient Pure Effect Lighting Blush (New)
  • Ambient Hypnotic Strobe Light Strobe Lighting Powder (New)

Hourglass Ambient Lighting Edit Volume 3 for Holiday 2017 is $80 and available now at hourglasscosmetics.com and sephora.com.

Will you be indulging?

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