Good Morning, friends! I hope you’re having a good week. I volunteered at the dog shelter the other day and guys, I dunno how I came home without a hundred new pets! I wanted to take them all home. We all know my Queen at home would never accept new additions to our family though. She won’t even look the cat in the eye. Haha…! But seriously, it’s always a sort bittersweet volunteering there! Anyway, what’s your week like? Do anything interesting? Has it been productive? I hope you find your calm this week and turn off the background noise of the world and enjoy some peace. I wanted to thank you all so much for your e-mails, comments, and DMs. Some of you really make me bust out laughing sometimes (Lacey, if you’re reading this, it’s you. YOU, make me laugh with the comments on my dog’s pics LOL!). I’m glad we get to talk one on one sometimes.

Speaking of talking I reached out to Ulta Customer Care yesterday because Ulta sent this interesting e-mail that said, “YES, YOUR DISCOUNT IS STACKABLE!” and I was all like, “Eh? What? Tell me more!” Turns out they were talking about the 20% Off Ulta Credit Card discount. When you sign up for an Ulta Credit Card you’ll get 20% off your first purchase as you may know. Since it isn’t technically a code and automatically comes off the purchase that means you can stack it with the 20% Off coupon you may have gotten this week (or the $10 off $40), I was skeptical it would work so I reached out to customer service and they said, yup, that’ll work. I don’t have an Ulta Credit Card as I don’t really use credit cards all that much. But if you’re on my Instagram group chat you probably heard me saying that if we got this offer around the Holidays it would be a great time to sign up for the card. I don’t really need anything from Ulta at the moment so stacking the two discounts would probably be wasteful but around the Holidays when there are lots of newer releases and they do send 20% off around October/November so what a great time to enjoy nearly 40% off.

So yes, you can stack the 20% coupons and enjoy a rather huge discount. Unfortunately, this is for new credit card users only as if you already have an Ulta Credit Card you likely used the discount already! But if you don’t have a card when a 20% off coupon pops up that would be a good time to sign up for me!

Where to buy

Ulta

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Wakey, wakey friends! It’s a new week! It’s been a cold and rainy in New York (we got snow Saturday and yesterday). My boyfriend left for CA last week and he was supposed to be back already but sadly, his stay got extended and he’ll be back tomorrow (it was supposed to be today but sigh not happening). I miss him rather badly but it’s ok because I had a lot of ME time. Actually, I’ve sort of been lazy which is unusual for me as I tend to have 1000 things going on at once. I think the rain and cold just made me enjoy the time I took out for myself last week. I’ve been watching a few old dramas I love and discovering some new unhinged ones as you may know if you follow me on Insta. I realize I have a type because all the male leads have glasses. Sniff insert clingy girl here: I miss my boyfriend (he wears glasses as well). My recap is above because I know you need it LOL! I can’t remember the last time I actually sort of binged watched anything. I never have the time for it. So, it’s been fun being a fangirl again.

I’ve also been overdoing the self care! The cold is making my skin dry so I’ve been moisturizing, masking, and exfoliating. Speaking of moisture I did discover two a new eye cream and eye serum duo I’m loving at the moment and they’ve been working out well for me! Plus did I mention they aren’t too badly priced?

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Ulta Beauty is pausing expansion of its Target stores this year according to a variety of reports. As you well know Ulta struck a deal with Target in 2020 to create Ulta stores within the department store. At the moment there are over 600 Target stores that have and Ulta inside them and the plan was for 800 to be opened but at this time Ulta has decided to halt their expansion into Target stores. The idea was to provide a way to expose more customers to the Ulta experience and also, to make it convenient for current Ulta customers to grab their favorite items easily during a Target visit. According to reports more than 4 million Ulta shoppers have linked loyalty accounts to their Target store account.

There was no clear information why Ulta has made this decision but CEO Kecia Steelman stated, “In joint partnership with Target, we’ve made the decision to really lean into the 600-plus stores that are open this next year and really look at ‘How do we continue to drive efficiencies and leverage the learnings that we’ve had to really unlock value for both of us collectively together?” In March, Steelman also discussed sales decline amid “intense” competition and her plan to jump start sales going forward. It’s not officially addressed if declining sales is a factor in the halting of the store openings nor is the fact that Target is in the middle of some drama due to diversity issues. Target faced some major losses and boycotts after making the drastic chose to scale back its DEI program. That can’t be a good look for Ulta. Again, this wasn’t addresses in the statement about to pause in store openings but one wonders if any of it attributes to their decision.

Curiously, Sephora faces an interesting issue as well as Kohl’s is closing stores as well. According to reports none of the Kohl’s with Sephora inside will be closing but Kohl’s locations are closing none the less. 27 locations will be shutting their doors due to underperformance. I always felt the Sephora Kohl’s deal was an odd one but I felt the same about JCPenny. Sephora is very protective of their image and I just never felt either of those two stores was a proper fit for the image Sephora was so desperately protecting.

I’ll update you in further info as Ulta releases it about their choice to halt their Target store openings.

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Cherry Pie’d and and Cherry Pop are two new shades of Fenty Beauty Hot Cheeks Velour Blushlighter that are available for a limited time for Summer 2025. As you may know I already reviewed the Fenty Beauty Hot Cheeks Velour Blushlighter last year when they introduced three limited-edition shades. I absolutely loved them and at the time I had hoped they’d keep them permanent and maybe do new shades. I still have hopes that as we had deeper into Summer they’ll do even more shades or even bring back the original three if people didn’t get a chance to grab them last year.

When the two new shades popped up I was instantly onboard to purchase them and the fact that the Sephora Savings Event is happening now definitely helped push me into the buying zone!

As I said I got both I’ll be review and swatch the Fenty Beauty Cherry Pie’d Hot Cheeks Velour Blushlighter shade first! Let’s take a look!

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Happy Thursday, friends! I hope you’re enjoying your day and it’s been productive, awesome, and not too filled with anxiety courtesy the news. There’s plenty of crappiness to worry over but thankfully, we got makeup and beauty to keep our minds off all the bad. Let’s take a look at some new makeup and beauty at Ulta for the Spring 2025 season. We don’t have to buy any of it but we can window shop together.

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