It Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment Review & Swatches

The new It Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment will be available later this month on QVC.com but until that time I thought I’d give you an early look at it.

If you recall, in 2013, It Cosmetics launched the Hello Beautiful Anti-Aging 5 Piece Color Collection and this included the brand new It Cosmetics Vitality Flush Color Stain Stick in the shade Je Ne Sais Quoi. That Color Stain Stick (it’s now available in two shades) and shade has since become permanent.

Je Ne Sais Quoi is one of It Cosmetics’ most popular shades of natural pink and it appears across the board in a variety of products from the brand for both lips and cheeks. I personally love it and I think many It Girls and Guys would be in agreement with me.

The Color Stain Stick is formulated to be used on both cheeks and lips so, one might wonder if you need the It Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment. Apparently this is more of a lip butter treatment of sorts formulated with essential butters and oils that softens and hydrates while giving lips a perfect pink color.

I think when people hear “perfect pink” or “your perfect custom shade of pink” they mentally cringe. This is because in most cases, color changing lipsticks, lip balms, and glosses almost always turn bubblegum pink and it isn’t always a flattering shade of pink.

I think you might be a bit happy that It Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment doesn’t turn into a Barbie shade of pink. But I also think you might be disappointed to also learn that it is quite sheer.

It Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment is a promising enough product. It comes housed in a gorgeous metallic pink barrel with “Je Ne Sais Quoi” scrawled across the tube in script. It’s a different packaging for It Cosmetics and quite beautiful.

The packaging alone had me excited for the contents. I was thinking Fresh Sugar Lip Treatment, I was think Cover Girl Oh Sugar! Lip Balms, I was thinking all sorts of good things because in most cases It Cosmetics can do no wrong in my eyes.

I hate to say it but this is an eventful lip treatment. It’s a balmy formula that has a waxy consistency that reminds me of Chapstick. It has a very, very, very, very faint fruit flavor that’s barely noticeable if you aren’t looking for it. I honestly, didn’t feel like it offered very much in the way of moisture nor did it soften my lips. It might work well under a drier matte lipstick as a primer of sorts but aside from that the formula wasn’t terribly impressive. But the worst part was the fact that it actually has very, very, very little color. It give lips a tiny amount of pink.

Shrug!?

I’m liking the idea of the It Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment a lot more than I actually liked the formula.

Sad sigh!

It Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment launches later this month at QVC.com.