March 18, 2013

It Cosmetics Hello Beautiful Anti-Aging 5 Piece Color Collection Review & Swatches

This was provided to me by a brand for review but all opinions expressed are my own

It Cosmetics Hello Beautiful Anti-Aging Color Collection

It Cosmetics Hello Beautiful Anti-Aging Color Collection has launched as a today only special value price and features five full size products from It Cosmetics two of which are worldwide launches and exclusive to this set.


You should be as this is a mere $55 (that’s like $11 each per product), total steal! It also includes my new favorite mascara, Tightline Full Lash Length Primer. You have to try this! It not only preps for mascara but acts as one as well plus it tightlines your upper lash line without the need of an extra eyeliner pencil. Nifty right?

Take a look!

This set includes:

I’ve already reviewed many of these products and have included links to those posts in the above list so if you’d like to check back, just in case you missed a review, please do so.

This is probably one of my favorite kits for Spring to date. It includes all your essentials for creating a fuss-free beauty look without a ton of know how. This makes it foolproof to apply and an excellent pick for very lightweight, natural makeup which is always perfect for Spring.

Fuller, dramatic lashes, a light flush of pink on cheeks, and the perfect flawless complexion is what this is all about so if you favor a more natural look for the warmer weather or hey, maybe natural is your signature look you’ll adore this set.

Celebration Foundation is a full-coverage yet lightweight powder foundation with an anti-aging formula that helps to blur the appearances of finer lines and larger pores. It has a soft, silky texture that mattifies shiner areas and offers buildable coverage that easily goes from sheer to full when built. It’ll hide redness, dark spots, etc…as it is richly pigmented. The dual sided compact features the powder and mirror on top with a small compartment located under the powder that conceals a rubber sponge for applying wet or dry. It Cosmetics was kind enough to offer one of their full size Heavenly Luxe Buffing Airbrush Foundation Brushes to apply the powder. This has super soft yet dense bristles and a flat top head which enables you to buff the powder into a photoshopped finish.

It Cosmetics Celebration Powder

It Cosmetics Hello Beautiful Anti-Aging Color Collection Swatches

Celebration Powder in Fair and Vitality Cheek Stain Swatch

I do highly recommend moisturizer and primer for those with drier skin as Celebration Foundation has a soft, smooth appearance but only on well prepped skin. Without proper prepping it can stick to patchy areas and look uneven so I do recommend a good deal of priming for the best finish.

I love that It includes my very favorite mascara in this set. It’s a full size Hello Lashes 5-in-1 Mascara with offers fluttery, long, beautifully volumized lashes. This can be used with or without the Tightline Full Lash Length Primer. You can actually use the Tightline Full Lash Primer easily on its own as it produces very nice, long lashes although for the best volume I suggest following up with Hello Lashes.

It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara

It Cosmetics Hello Lashes 5-in-1 Mascara

It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara Before & After

Hello Lashes Before and After

It Cosmetics Tightline Full Lash Length Black Mascara Primer

It Cosmetics Tightline Full Lash Length Black Mascara Primer Spring 2013

It Cosmetics Tightline Full Lash Length Black Mascara Primer Before After

Tightline Before and After

And finally the star of the show is the new It Cosmetics Vitality Flush Color Stain Stick. This is a super moisturizing swivel up color stick that can be used on cheeks or lips. It creates a flush of color on cheeks that gives a just been kissed naturally blushing look. I say SUPER moisturizing because even the driest of dry cheeks will adore how emollient and moisturizing this is. Although do beware during application as it can be extra dewy so a little goes a long way and remember to blend well for the best finish.

It Cosmetics Vitality Flush Color Stain Stick

It Cosmetics Vitality Flush Color Stain Stick 3

It Cosmetics Hello Beautiful Anti-Aging Color Collection

This set is truly a steal and well worth picking up if you’re looking for the right amount of products to jump start your Spring makeup looks! It’s available at this intro price for today only so if you’re interested you’ll have to shop it at the Q today!

Available at

This was provided to me by a brand for review but all opinions expressed are my own

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • sai

    I m considering ordering one of this…….but I still can’t decide to order a light one or medium one…..can’t really find the swatch of the foundation. From the pic at QVC, Light one looks a bit too pink, and the medium one looks lighter than Light

  • crotchfairy

    I so bought this. My first QVC purchase! I was torn between medium and light but after reading reviews and factoring in how brutal and invasive Houston’s sun is, I went with medium. I am so excited. You ignited my interest in this brand when you mentioned their under eye concealer. I mostly pulled the trigger because of the tightlining mascara/primer. Oh, and because Laura Mercier’s loose powder foundation was getting boring. It’s a great deal.

    • the Muse

      yay happy to hear it crotchfairy 😀 I think you’ll like it. Let me know what you think! The tightlining mascara is kinda my new fav product ;-D

  • amy

    I can see a *major* difference in your lashes in the full-face photo; is that using both the mascara & the primer?

  • Blee

    Oh, darn that lip stain looks light. Oh, well I got this and the matte bronzer and the highlighter too.(they looked very nice to add to my bronzing and HL that I a bit nuts over at the time ;-P ) Oh, those brushes look very NICE! And got the Tarte new powder foundation so Im done with the QVC foundation shopping. Hope they both work out and thanks for the review, Muse 🙂

  • blueraccoon

    I ended up not getting this kit but instead got Laura Geller’s balance n brighten foundation + brush and a duo of the vitality lip flushes. I’m already drowning in mascara and I feel like I can’t buy anymore. But I’m considering also buying the foundation. I prefer powder foundations and this looks lovely, and the brush…

    • blueraccoon

      edit: I caved and got the foundation. I have so many powder foundations already, and yet. I’d have gotten Tarte’s too if my shade wasn’t out of stock.

  • Hamster

    Aww dang it! I was pretty sure I was going to pass this one up…until I read your review. I caved!! If the foundation ends up being half as good as Laura Geller’s B&B, then I’ll be a happy camper! 🙂

  • Barb

    to SAI

    if you go to their facebook page they’ve got swatches there that might help you choose a colour

    this kit is work it for the brush alone!! their brushes are AMAZING!!

  • Majick

    GAH! I almost passed. I still may make it since summer is coming and I have the foundation in medium. It’s a touch too dark at the moment but last summer it was perfect.

    If anyone needs compare: I wear Light or golden medium in BE, Tarte amazonian clay FC I wear medium in summer and mix a dash of light with medium in winter.
    MAC colored me inn something as NC37 (whatever that means LOL)

    I am light to medium with golden undertones. I bought their liquid foundation in LIght and it is perfect right now but may not be enough color in summer. hope this helps someone

    • the Muse

      they actually have some of the best synthetic brushes I’ve ever used. Have you tried any of their brushes before Danii?

      • Danii

        I’d never heard of It before. Most synthetic brushes I’ve seen don’t have that crazy high shine on the bristles. It just makes the bristles seem cheap, even if they aren’t.

        • the Muse

          hmm never you mean the flash from the camera, that’s not a high shine on the bristles, was a flash in the image 🙂

          • Danii

            I hope so! No one wants a synthetic brush to fall apart or shed from a few washings or uses. Never personally had a brush shed, but I have had the ferrule and bristles fall off the handle while washing.

          • the Muse

            i have several of their brushes I’ve used the past year, typically wash my brushes once a week and never had issues with shedding and they remain very soft. They are along the same lines as the Teddy Bear line from Too Faced.

  • Victoria

    I ordered the fair and light so I can use lt. in summer. Sooo glad you posted a review, Miss Muse!
    IT brushes are THE best. I have probably 100 brushes (Hey, each one has a specific use!) Nars is *almost* as good, and his Yachiyo was my favey fave for the longest. I’m all about the IT ones now.

    • the Muse

      So glad you got it victoria 😀 let me know what you think when it arrives. agreed, they have incredible quality brushes!

  • kd

    There are blogs and there are blogs. Consistently ,daily , I look to your reviews ,online advice and humor. Love your blog Muse.