How Japanese and Korean Makeup and Beauty is Influencing the US Market
I was testing out Lancome Shine Lover Lipstick this week and I was thinking how Japanese and Korean makeup and beauty is influencing the US Market lately! I’m seeing so many products popping up lately inspired by makeup products inspired by Korean beauty products in particular.
Recently, Lisa Elridge became the new Lancome Makeup Creative Director and you can see many of the releases from the brand such as Shine Lover Lipstick and the new Miracle Cushion Liquid Cushion Compact are very much inspired by products popular in the Asia market. Apparently Lisa has been very much inspired by Korean beauty lately!
Don’t get me wrong the US has long since been inspired by the Asian market but lately I’m seeing it even more in the beauty market.
Recently, the Stila Summer 2015 Collection includes a five shade release of Aqua Glow Watercolor Blush shades. This is a water-based blush that comes in a netted pot delivery system. If it seems familiar that would be because Etude House launched their Lock ‘n Summer Cushion Blusher last year!
Stila Aqua Glow Watercolor Blush
Etude House Lock ‘n Summer Cushion Blusher
Etude House Lock ‘n Summer Cushion Blusher
Lancome’s biggest launch this year is their new Miracle Cushion Liquid Cushion Compact which sales represents are referring to as “the first of its kind!” and of course, words like innovative are being tossed around but cushion is NOT a new product as many mid and budget brands in Korea such as Holika Holika, Etude House, and others have already since released a version nearly two years earlier in the US market. Although I have to admit products particularly cushion makeup that can be purchased for $10-$20 within Korea are unusually higher here in the US especially when brands like Lancome are releasing their own variations at a whooping $46 compared to Etude House’s Magic Cushion at $18.
Lancome Miracle Cushion Liquid Cushion Compact
Etude House Lock n’ Summer Precious Mineral Proof Any Cushion
Etude House Precious Mineral Magic Any Cushion
Holika Holika Face 2 Change Moist Cushion BB
Holika Holika Face 2 Change Moist Cushion BB
Forever 21 is obviously also inspired by the “cutesy” and kawaii releases we’ve seen from Korean brand Etude House and Baviphat! Take a look at these hand creams below! The owl looks very much like Etude House’s Etude House Missing U Hand Cream and the cute Strawberry looks a lot like some of Baviphats offerings such as the Baviphat Mango Magic Brightening Mask. And of course, there’s also a few Tony Moly dupes in here too!
Etude House Eagle Owl Missing U Hand Cream
Baviphat Lemon Whitening Sleeping Pack
Baviphat Mango Magic Brightening Mask
Baviphat Peach Magic Lip Tint
I find it intriguing that our beauty market is becoming more and more obsessed with Asian beauty! Why? Because its taken so damn long! I’ve been blogging since 2007 and when I started blogging beauty most of what I featured was Japanese brands and later Korean. So here we in 2015 and FINALLY we’re seeing a bigger interest in Asian makeup and beauty.
You’ll also find that many stores within the US are starting to carry Asian beauty brands! Walmart carries an entire range of My Beauty Diary Sheet Masks which are a very popular sheet mask range in Taiwan! Urban Outfitters carries tons and tons of brands from Korea like Holika Holika, Peripera, and many others! And let’s not forget more and more shops are opening up within the US! Skinfood, The Face Shop, and many other Korean brands have their own stores.
Needless to say Asian beauty and makeup is not only influencing the US market but also dominating it. As a long time collector, fan, and user of Asian makeup, beauty, and skincare I’m so excited to see this evolution and I love seeing more and more of my favorite brands readily available in US stores!
It’s exciting.
As we progress into Fall 2015 I think we’ll see the beauty market become even more influenced by Korean brands in particular and I, for one, can’t wait! Although I could deal without the price jacks!
What do you think of the Asian beauty market becoming more prominent in your US purchases?
Are you a fan?