May 25, 2016

Too Faced Goes Kawaii Cute for Fall 2016

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OMG! This is SOOO Totally Cute! Sticker your way to fun. #itscustomizable #toofaced 💖🐶🌷🍀🌺🎀🍾👍🏼 #fall

A photo posted by Jerrod Blandino (@jerrodblandino) on

Update: Too Faced Fall 2016 launches today at

Jerrod Blandino, Too Faced’s co-founder, is one of the makeup and beauty accounts I recently recommended you follow on Instagram. He’s already leaking Too Faced Fall 2016 info so there you go, reason enough for a follow right? πŸ™‚

As you know already, Korean makeup and beauty are trending hard in the US. I have hope it isn’t a passing trend but a lasting one like contouring and highlighting which doesn’t want to go away like evers.

I mention this because it feels like the Too Faced Fall 2016 actually has a kawaii vibe going on which is more Japanese than Korean so, perhaps, we’ll see some Japanese influence for Fall 2016. Kawaii or cute is not only a marketing tool in Japan but also a prominent part of the culture. It’s something that has infiltrated every aspect of Japanese culture including clothes, food, even signs on the street. I do think in regards to makeup and beauty, Korea does have a more cuter aspect to some of their brands but the kawaii culture itself brings to mind my love of Japan.

Some of that trickles into the new Too Faced Totally Cute Palette and Too Faced Sketch Marker Liquid Art Eyeliners releasing in June as an early Fall 2016 launch.

Take a look!

I’m not sure of Too Faced’s demographic with the Totally Cute Palette. Are they trying to garner the interest of tweens? Teens? All of us that love cute packaging? The palette is a blank pink canvas and it comes with stickers that you can use to customize it. I have to admit I love cute packaging but I thought this was a LITTLE juvenile. I’m not sure I really care to “decorate” my own palette. On some levels the Sweet Peach Palette had a touch of kawaii to it with it’s little smiling peach character located on the back of the packaging box. It makes you wonder how far Too Faced is going to go with this theme. I mean I love cute but maybe, just maybe, the Totally Cute Palette is a bit kitschy.

The Too Faced Sketch Marker Liquid Art Eyeliners look exactly like magic markers. I remember as a tween (and yeah, as an adult) I was mildly obsessed with stationary. I think a lot of people are obsessed with stationary even if they don’t want to admit it. Cute or kawaii stationary is a staple in Japan so again, I feel like Too Faced was a bit influenced by the Japanese culture when releasing these.

What do you think?

Do you like these new items?

Will you be indulging?

Do you feel like maybe they have a little Japanese influence to them?

Apparently these will release as soon as the first week of June at

I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Cecilia

    Noo, this is so not cute at all! I love their usual princess-like aesthetic, which feels much more Japanese-inspired than this (like how a lot of Canmake and Majolica Majorca stuff is covered in pink frills). This feels more like something inspired by a kid’s t-shirt πŸ™

    • Isabella Muse

      they always reminded me of Lavshuca with the pink and frills but this might be a bit overkill!

  • Christina D.

    I’m with you about the juvenile packaging, Muse. Although I love TF products (they make my favorite eyeliner), I’ve often bitched about their silly, childish, unnecessary packaging (Holiday 2015, anyone?) — but this takes the proverbial cake. Putting stickers on the blank pink packaging is NOT my idea of customizing an eyeshadow palette. You think perhaps Jerrod would use a photo of the actual eyeshadows to preview the palette, not this gimmick, making it seem like the shadows are a mere afterthought. I’m pretty sure this will be a pass for me (saw a pic of the shadows and the selection is not overwhelming enough to make up for the stupid packaging).

    • Isabella Muse

      I saw the inside too! Lots of brights which I can probably do without! But the stickers and “customizing” I can def do without too. Just a little too kiddish for me!

      • dia

        I’m glad you mentioned this because I was wracking my brain trying to figure out what a “sticker eye shadow” could be! lol

  • Brian

    I might be the only one who is just eating this stuff up? Lol I would have rather have had the images of the stickers already on the palette like previous palettes from Too Faced but I think I still want to pick this up. Adorable and I am curious about the eyeliner.

    • Isabella Muse

      haha well look at your email address, there you go πŸ˜€

  • Christina

    No, this is too much. I didn’t realize you had to decorate your own palette with stickers. My days of playing with stickers have long-gone (I’ve moved on to scrapbooking–once in a blue moon). The stickers aren’t going to be very durable, so if you use your palette heavily, there will come a time when you need to redecorate it. The eyeliner pens don’t bother me at all as long as it’s still a good length and weight when the cap is off.

    As a side note, and somehow related to my above point, I am big on penmanship and type, so if a writing instrument is not weighted correctly, it totally throws off my penmanship. I feel kind of the same weigh about my eyeliners and brushes. πŸ™‚

  • Maria

    I agree. This is too gimmicky for women over 30 yrs. it looks cute for teenagers. The colors are too bright and the stickers are for kids. I love Too faced, but not this one. I wish the White chocolate chip palette would be released soon instead.

  • Courtney

    Pass for me too. Nothing appealing about the packaging at all to me.

    I do LOVE cute stationary tho! Colored pens, colored post-its, etc. I’m a sucker for that still. I was such a LISA FRANK fanatic back in the 90s. I do enjoy making my planner “pretty” , but see no appeal in making my makeup pallette ” pretty”.

  • Victoria A.

    But…you don’t HAVE to decorate it? Otherwise it’s pretty much a basic pink palette with some funky lettering? The sticker decorating thing isn’t just an Asia thing either; Skinnydip sells (really expensive) stickers you can use to “customize” stuff, and yeah, it’s geared at young women, not little kids.

    Personally I always find the inevitable whining by grown women, usually MAC purists, about Too Faced’s packaging (who imo act as though the kids on the playground will make fun of them over a shadow palette, as if it were the uncool lunchbox that their mom made them take to school) even more entertaining than the product launches.

    I’m the only person who sees my makeup, and I’m one of those advertising art/packaging junkies who used to save pocky boxes as a teenager because I thought they looked cool, so I don’t have a problem with how this palette looks. I do have problems with the consistency of certain shadows of theirs, though, so I’d definitely be trying this out in a store first.

    • Isabella Muse

      It’s a completely blank pink canvas with Too Faced on it aside from that you put the stickers where you want! πŸ™‚ It’s so much the stickers but more the look and “cutesy” theme they are going for that gives it a bit of a Japanese feel πŸ™‚ I like cute stuff too! I def don’t mind it at all! This was a LITTLE too juvenile for me though! πŸ˜‰

    • Eriu

      Good point, Victoria! Are we being childish ourselves by complaining that it’s too childish? I wonder, from a future growth/marketing standpoint if Too Faced is looking at their next generation of customers and trying to bridge that gap? I work with a lot of tweens and more of them wear makeup now as opposed to when I was that age (I wanted to, though!). I imagine it’s a tough marketing dilemma. Just look at how Estee Lauder is now trying to play catch-up to attract the under 50 crowd!

  • Erin Ortiz

    Yikes, wrong way Too Faced, just too little kid-ish. I wish they would release more peach palettes for those of us still drooling over it instead of whatever this is. I don’t want to decorate my own palette with stickers, that just seems too childish. I wasn’t impressed with the color choices either. I normally pick up every little palette they come out with but this will be a pass for me.

  • Dora

    In addition to the Japanese influence, I think maybe they are being influenced by the power of YouTubers — many of whom have very young fan bases? Could that be it? But honestly, how many teenagers can afford a $45 palette? I think this is kind of a mistake — although if I loved it, I would still buy it. But it’s definitely not appealing to me.

    • Isabella Muse

      Do you think? I always feel like people watching youTube gurus are early to mid twenties? Are they a lot younger?

      • Dora

        I think that some channels — including some makeup YouTubers — skew pretty young, but don’t really know for sure.

      • Jules

        My 13 year old nephew LOVES YouTube. Watches the heck out of all kinds of videos & follows lots of gurus/channels…seems to be a pre-teen to mid-20s thing. I’m too old for that, but count this 41 year old IN for the decorate your own palette & marker eyeliners!! Although not so sure on the bright colors…I love cutesy packaging!! Since I find myself gravitating towards more subdued colors in my old age, I feel like it helps put a little fun back into my makeup!

  • sarah

    I must be weird because I love it! I feel like you’re never too old for Kawaii. Plus I’m a big Japonphille so this is right up my ally. It maybe also because I have an aversion to all the “sophisticated” cosmetic brands. People think I’m crazy for disliking Estee Lauder (my mothers go to) and Chanel products (amongst others), while having baskets full of Etude House products. Too Faced is probably the only non drugstore western cosmetic company that I own more than one of their products (I’ve got one UD pallet that I hate, and a MUFE concealer in my collection, the rest, drugstore or Asian brands).
    I like the colors included as well. They are bright but not anymore so than the Sugar Pop palette last year. And I think these colors are more fun and wearable. The question is can I justify buying this when I already have too many palettes. I was able to resist Bon Bon, Peanut Butter and the Peach Palette but I don’t know on this one…

    • Isabella Muse

      You’re not weird at all! πŸ™‚ I just think it’s a bit kitschy! But I’m with you I love me some adorable cosmetics.

  • Rachel R.

    I think the palette is cute, but not my favorite. I agree that it seem very strongly playing on Kawaii stationary. I would get it if I like the products inside. But then again, I have a weakness for anything with even the smallest unicorn on it.

    My biggest issue is if the release is anything like the false scarcity/limited quantity BS that happened with the Sweet Peach palette. I got so fed up I never bought Sweet Peach.

    • Isabella Muse

      lol! Unicorns are dope how can you not want anything with a unicorn this is understandable πŸ˜€ I dunno, this one doesn’t seem like it’ll sell out fast imho!

  • Deborah

    I love Too Faced but when I saw the heart shaped pans in the Chocolate Bon Bon’s palette even that was too cute for me. I don’t know, maybe I’m getting too old for Too Faced.

  • Lorraine

    The eyeliners look interesting! I wonder how they will perform.