June 15, 2016

It Cosmetics It’s Your Brush Love Instant Brush Cleaner Review

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

It Cosmetics It's Your Brush Love Instant Brush Cleaner

I feel kind of alone not loving on It Cosmetics It’s Your Brush Love Instant Brush Cleaner ($19.50)! There are so many raving reviews on this and I’ve been asked so many times to share my thoughts on it and now that I finally am I feel kind of lonesome I don’t like it.


Apparently It’s Your Brush Love Instant Brush Cleaner contains all sorts of good things ole collagen, peptides, vitamins A, C, and even E. Why we need all this stuff in a brush cleaner is beyond me but I’ll take it. It’s like my normal brush cleaner on crack!

In all seriousness, this stuff would make an awesome facial mist! It contains a host of oils as well as glycerin so, why not!?

It Cosmetics It’s Your Brush Love Instant Brush Cleaner is much of color switching versus deep cleansing in my opinion. A quick dry formula allows you to quickly and easily switch shades on the fly versus getting your brush deeply cleaned.

So, here’s an example, you’re working on the perfect mermaid eye look and you have some gorgeous greens and aquas. You don’t want to muck up the look by blending everything into a muddy mess. This happens more times than not. Sometimes you have to switch colors in a hurry and you simply don’t have time to rinse off your brush and use another shade. In this case, I typically haul out several shades. But there are tools like Ecotools Makeup Brush Cleansing Cloths, Sephora’s Brush Cleaning Wipes, the Vera Mona Color Switch Duo, and even Cinema Secrets Brush Cleaner that allows you quickly switch colors by cleansing brushes between shades without getting them soaking wet or having to wait for them to try. This is exactly what It Cosmetics It’s Your Brush Love Instant Brush Cleaner is kind of, sort of good for. Basically you mist it on, swipe your brush off on a paper towel, and this will remove most of the surface makeup from the bristles. Added bonus, you won’t have to wait for the brush to dry down as it doesn’t remain wet.

So, I have a few issues with this. It actually kind of ruins my brushes! The formula has a good deal of oils in it and this seems to leave a film on my brushes. This causes a few issues one of which is although it is quick to dry the actual oil mixes with my makeup and transfers to my skin. For example, if I clean my blush brush with this, wait a few seconds for the dry down, and apply blush, I noticed I end up with a very bold payoff from my blush. Sure, I’m heavy handed but this is almost acts like a mixing medium of sorts and ends up morphing the blush formula a little during application. Likewise, for eyeshadows! The oily film it leave behinds doesn’t exactly go away unless you do a deep clean and even than it’s a little difficult to remove. Secondly, some of brushes didn’t quite get on with this as they started to shed after I used it.

It also has a very, very strong citrus fragrance as it does contain grapefruit oils. This is weird for me because I kept thinking if someone with sensitive skin cleaned their brushes with it would that be a potential issue for break outs!? Since much of that oil is left behind even after wiping the brush off. The fragrance didn’t bother me but I do wonder how sensitive users might react to it.

As I mentioned above this might be better for color switching as it does get surface makeup off of your brush’s bristles but doesn’t actually give your brush a deep clean. If you used the cleanser and later followed up with say baby shampoo you’ll notice that there’s still a good deal of makeup and gunk hiding deeper in your brush’s bristles that this cleanser failed to remove!

I like the idea of this formula a lot more than the way it actually works. I wasn’t joking when I said it would likely make a better facial mist than a brush cleaner ha! There are some very unusual ingredients in this one which I’m doubtful are completely necessary. Brush cleaners should be simple and effective, this one is a bit too complicated.

Tried it?

Do share your thoughts!

Available now at QVC.com and Ulta.com.

It Cosmetics It's Your Brush Love Instant Brush Cleaner1

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Dee

    Haven’t tried it and probably won’t. I love a lot of IT products but not even curious about this one. For years I’ve been putting rubbing alcohol in a small spray bottle, spraying a paper towel and wiping the brush. Cheap, effective and leaves the brush soft and ready to go.

  • Kimmwc03

    This is a skip for me. I tried something similar on some Sigma brushes and ruined them. Or, maybe it was the brushes. 🙁

  • kimkats

    ?? that is the strangest ingredient list for a brush cleaner I’ve ever seen! I don’t see much of anything that would actually clean a brush, but I can sure see where it would goop one up! Bleach….. >:{

  • Kate


    I go will my noname brand from Harmon or a facial wipe,

    FWIW Clinique makes or made a good brush cleaner if people want to go high end thats good

  • Cheryl

    Nope. I’m an It fan, for sure, but Cinema Secrets works like a charm and you can buy the big 32oz bottle through Amazon at a dollar an ounce. I clean my brushes after every use with a small spray bottle of cinema secrets. A little spritz and wipe on a microfiber cloth Keeps everything clean and sterile. Of course, I go through it fairly quickly. I’m not inclined to spend more for something that works less effectively.

    • yelena

      I was interested in Cinema secrets but there were many bad reviews on Sephora that said it ruined people’s brushes. I was also thrown off by the warning that it was flammable! Not sure a brush cleanser should be flammable, and I’m not sure I wanna use a brush after cleaning it with a flammable product. something about that sounds weird and probably dangerous for my skin. do you think it has a strong smell? this was also a huge complaint from reviewers. So in my mind I imagined a bottle of gasoline lol. pretty extreme I know but the reviews were just scary.

      • Isabella Muse

        oh no, not gasoline at all! it’s a sweet vanilla scent. I actually don’t like the way it smells at all but it does a GREAT job cleaning brushes BUT it doesn’t work well with synthetic brushes at all! I never had an issue with it causing any problems with my skin in all honesty….but thinking about it yeah, that doesn’t sound good LOL!

        • Cheryl

          I have used Cinema Secrets on all of my brushes, including both natural and synthetic hair. Most of my brushes are bare minerals, it cosmetics, real techniques and elf. It has not damaged any of them in the two years I have been using it. It does have a very strong synthetic vanilla smell, and is probably flammable because it contains a lot of alcohol for disinfection and quick drying. I can overlook the scent to avoid drying brushes overnight.

          • Isabella Muse

            I’ve had it ruin some of my synthetic ones sadly, but my natural hair ones it does a GREAT job getting them super deep cleaned 😀

  • Nicole

    I have never tried the bottle you have pictured, I have the Brush Bath from ULTA and I lobe the stuff!
    I did take time to read about certain oils they added to the Brush Bath that are for “purifying” the brush bristles, but I have looked at the ingredients for ULTA’s IT Brush Bath and the QVC version IT Brush Love and I think the ingredients are a bit different. Maybe I am wrong, you can tell me if I am. I just keep buying my Brush Bath at ULTA because it works for me; I love the stuff (could be me being lazy 😀 ). LOL!
    I will post Brush Bath’s ingredients in a separate post. 😉

  • Nicole

    IT Cosmetics Brush Bath
    At ULTA
    Isododecane, Glyceryl Caprylate, Ethylhexylglycerin, Phenoxyethanol, Lavandula Angustifolia (Lavender) Oil, Propylene Glycol, Citrus Medica Limonum (Lemon) Peel Extract, Citrus Aurantium Dulcis (Orange) Peel Extract.

  • Valery Shaw

    Hi- I had the “Its your Brush love ” that I won on a fb drawing. I used it all and ran out- but washed the Brushes in between with soapy water etc..— anyway– the IT stuff is hard to clean off the brushes even with a good soap like baby shampoo to get them spotless — the IT stuff I use is pretty much waterproof….– So the other day I used a dab of the new Bye Bye makeup on my brushes and it emulsified the gunk beautifully! rinsed them real well—{just like we do on our face}- I love the stuff!!— So I will never buy that IT brush cleaner again- it is useless to me – in between I just wipe with a spritz of alcohol on a paper towel- and then use the IT Bye Bye makeup remover-one doesn’t need much & – careful not to get it on the end near the wood part of the Brush– it is fantastic !! — ,~ Valery~~

  • Jessica Edenfield

    Muse, what is your favorite way to clean brushes during application and then to deep clean? Sorry if I missed it, I was in a hurry 🙂



  • Sandy

    Am I a bad brush mama for just using Dawn? If it’s safe for removing oil from baby birds, I’m thinking it might be ok for my brushes. So far so good 🙂

    • Isabella Muse

      haha Sandy! I never personally used dawn but like you said if they can use it on baby animals why not brushes?

  • Mandy

    I completely agree with your post. I am not impressed with IT cosmetics’ brush love. No matter how little I spray on my brushes or whether I use a paper towel or washcloth, it leaves an oily film on my brushes. Of course that oil is getting transferred to my face, and my face powders. I know IT cosmetics says they are “skin loving ingredients”, but I don’t need the oil from this cleanser transferred onto my expensive powders leaving a film on those too. Plus, you still have to deep clean your brushes every week with baby shampoo or soap, so I don’t understand what the purpose of this is at all! Unnecessary waste of $20, film on my brushes, and possibly ruined my expensive pressed powders!

    • Isabella Muse

      I agree Mandy! It just isn’t a good cleanser! I don’t get the point of having oil in a brush cleanser!

  • @joannej_1974

    You’re far from ALONE on this one. I LOVE IT Cosmetics but I’ve read a ton of negative reviews on this product saying the exact same things. At first there were issues with faulty pumps, and now people are complaining of it not working, leaving an oily residue and ruining their brushes. I highly recommend the Makeup Revolution Pro Hygiene Antibacterial Brush Cleaner. You get 200ml for $7 US (less than 1/5th the price of Brush Love) and it works, dries immediately, doesn’t harm brushes (it actually conditions them nicely) or irritate my sensitive skin.

    • Isabella Muse

      🙁 I really didn’t like it at all! Thanks for the recommendation, I’ll have to try that. I’ve been using Real techniques brush cleanser and loving that!