It Cosmetics It’s Your Brush Love Instant Brush Cleaner Review
I feel kind of alone not loving on It Cosmetics It’s Your Brush Love Instant Brush Cleaner ($19.50)! There are so many raving reviews on this and I’ve been asked so many times to share my thoughts on it and now that I finally am I feel kind of lonesome I don’t like it.
Sniff!
Apparently It’s Your Brush Love Instant Brush Cleaner contains all sorts of good things ole collagen, peptides, vitamins A, C, and even E. Why we need all this stuff in a brush cleaner is beyond me but I’ll take it. It’s like my normal brush cleaner on crack!
In all seriousness, this stuff would make an awesome facial mist! It contains a host of oils as well as glycerin so, why not!?
It Cosmetics It’s Your Brush Love Instant Brush Cleaner is much of color switching versus deep cleansing in my opinion. A quick dry formula allows you to quickly and easily switch shades on the fly versus getting your brush deeply cleaned.
So, here’s an example, you’re working on the perfect mermaid eye look and you have some gorgeous greens and aquas. You don’t want to muck up the look by blending everything into a muddy mess. This happens more times than not. Sometimes you have to switch colors in a hurry and you simply don’t have time to rinse off your brush and use another shade. In this case, I typically haul out several shades. But there are tools like Ecotools Makeup Brush Cleansing Cloths, Sephora’s Brush Cleaning Wipes, the Vera Mona Color Switch Duo, and even Cinema Secrets Brush Cleaner that allows you quickly switch colors by cleansing brushes between shades without getting them soaking wet or having to wait for them to try. This is exactly what It Cosmetics It’s Your Brush Love Instant Brush Cleaner is kind of, sort of good for. Basically you mist it on, swipe your brush off on a paper towel, and this will remove most of the surface makeup from the bristles. Added bonus, you won’t have to wait for the brush to dry down as it doesn’t remain wet.
So, I have a few issues with this. It actually kind of ruins my brushes! The formula has a good deal of oils in it and this seems to leave a film on my brushes. This causes a few issues one of which is although it is quick to dry the actual oil mixes with my makeup and transfers to my skin. For example, if I clean my blush brush with this, wait a few seconds for the dry down, and apply blush, I noticed I end up with a very bold payoff from my blush. Sure, I’m heavy handed but this is almost acts like a mixing medium of sorts and ends up morphing the blush formula a little during application. Likewise, for eyeshadows! The oily film it leave behinds doesn’t exactly go away unless you do a deep clean and even than it’s a little difficult to remove. Secondly, some of brushes didn’t quite get on with this as they started to shed after I used it.
It also has a very, very strong citrus fragrance as it does contain grapefruit oils. This is weird for me because I kept thinking if someone with sensitive skin cleaned their brushes with it would that be a potential issue for break outs!? Since much of that oil is left behind even after wiping the brush off. The fragrance didn’t bother me but I do wonder how sensitive users might react to it.
As I mentioned above this might be better for color switching as it does get surface makeup off of your brush’s bristles but doesn’t actually give your brush a deep clean. If you used the cleanser and later followed up with say baby shampoo you’ll notice that there’s still a good deal of makeup and gunk hiding deeper in your brush’s bristles that this cleanser failed to remove!
I like the idea of this formula a lot more than the way it actually works. I wasn’t joking when I said it would likely make a better facial mist than a brush cleaner ha! There are some very unusual ingredients in this one which I’m doubtful are completely necessary. Brush cleaners should be simple and effective, this one is a bit too complicated.
Tried it?
Do share your thoughts!
Available now at QVC.com and Ulta.com.
