July 19, 2016

It Cosmetics Introduces Superhero Eye Transforming Anti-Aging Super Palette in August

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It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette

Great news It Girls and Guys, the new and very, very limited edition It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette is a new eyeshadow palette that launching this August at Ulta.com and itcosmetics.com. This eyeshadow palette is filled with 9 gorgeous shades as well as three Superhero Eye Foundation Eyeshadow shades for a total of 12 brand new shades.

This is a palette like we’ve never seen from It Cosmetics before! I was looking at it yesterday and the formula appears to be reformulated and much more pigmented than the original Eye Transforming Eyeshadow Palettes from the past. According to the brand it is packed with velvety smooth, super intense pigmented shades that contain hydrolyzed collagen, real silk, peptides and antioxidants, and a innovative Superhero Pigment Power Technology for younger-looking lid. The new Superhero Pigment Power Technology provides a super saturated, velvety formula that gives lids a pop of gorgeous color!

And don’t forget the new Superhero Eye Foundation Eyeshadows that act to color correct, neutralize and smooth for perfectly prepped lids! You can wear them alone or as an all over base color to compliment the other shades in the palette.

The palette is separated into four separate categories that include the new Superhero Eye Foundation Eyeshadows, a selection of Superhero Nude shades, a selection of Superhero Neutral shades, and a selection of Superhero Eyeliner shades to complete your look!

I’m terribly excited about this one because my first real introduction to awesome mattes (and loving mattes) would be the It Cosmetics Naturally Pretty Eyeshadow Palette!

I was just saying a few days ago that I hope It Cosmetics introduced something new and here you go something new arrives. And let’s not forget that It Cosmetics launches at Sephora this Fall! I hope to see exciting new things from them when that happens.

Are you excited about the new Superhero Eyeshadow Palette?

Get your hands on the It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette at Ulta.com and ItCosmetics.com for $42.



I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Agona

    This kind of reminds of me of Kat Von D Shade + Light, the way it is set up.

  • Jen

    I am loving this. I am so over the brown shades. I love make up palettes, but seriously, how many shades of brown does one person need. I have about 10 palettes of brown, and that does not take into account all the singles I have. Yes, please…I will try the it cosmetics palette out. I am in love with their brushes. I mean, I have a strange obsession with them. ;-).

  • Maria

    This looks do pretty and I am trying to not buy any more palettes! Yikes.

  • Susan

    I love IT Cosmetics eye shadow palettes but will need to see this one swatched first. This is reminding me I need to use my Romantics palette more….

  • Dee

    Can’t wait for this! I like that the shadows are not the smallish square size that IT usually does in their palettes. Really happy about this one!

  • Kathy Agel

    Hmmm…. I wonder if the Q will get this at a special promo price.

    • Isabella Muse

      From what It Cosmetics told me it is very limited and only on their site and at Ulta.

      • Kathy Agel

        Ah well — I was hoping for a price break, maybe with the double-ended brush thrown in. Their values on the Q are incredible.

        • Isabella Muse

          you never know! Could happen! But right now they tell me Ulta and on their website. Honestly, I’m noticing Ulta gets a lot of exclusives lately!

          • Agona

            I know, right? I used to give all my money to Sephora but now with Ulta getting first dibs or exclusives on inventory, I go there a lot more now.

          • Isabella Muse

            Ulta gets everything first lately!!!!!!!!

  • genevieve

    Really gorgeous and a good mix of finishes. Will you be reviewing this one Isabella?