December 20, 2016

Sonia Kashuk Leaves Target Brand

Sonia Kashuk Facet-nating Ten-Piece Brush Set

As you know Sonia Kashuk’s social media accounts have been mysteriously closing down. Allegedly Sonia is stepping down from her Target brand. I don’t see an official release about this news but a few people mentioned that she made an announcement on Facebook about it. There’s also one on her Instagram that states she’ll be stepping down as the creative director of the brand!

Update: Sonia’s line is now completely clearanced at Target and they will no longer be carrying the color cosmetics but makeup bags and brush sets will be available going forward.

I know as of now most of her social accounts are closed and soniakashuk.com leads to www.target.com. Where as before it lead directly to her official site.

Like many of you, I have been a long time fan of Sonia’s Target Makeup Collection. Her seasonal releases are stellar and her permanent collection is pretty darn brilliant as well. I’m just making a prediction but I think Target will likely keep Sonia’s products around however, I think it’ll be limited to her makeup bags and brushes. I’m doubtful they’ll be seasonal color collections as there once were and I feel at some point they may even completely eliminate her permanent line to make room for some other upcoming brand. I hope I’m wrong.

It comes with great shock that Bobbi Brown is also stepping down at the end of 2016 and now Sonia too? I wonder what other sad news the makeup world has in store for us before 2017 arrives.

39 Comments

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • Susan

    I won’t be a bit surprised if the brand is shuttered altogether, ever since the news of the SK social media accounts closing down. I mean, who does that in this day and age unless they are either closing or being totally overhauled? It’s too bad since she had some very nice products. 🙁

    • Isabella Muse

      I think they’ll keep the accessories probably. The bags and brushes but not the color stuff!

      • Susan

        That would be nice if they at least kept the bags and brushes.

        Let’s see…. beauty company news this year — Sonia Kashuk is MIA, Too Faced sold out to a conglomerate, Bobbi Brown is stepping down…. what else?!?

        • Isabella Muse

          Not a GOOD end of the year to say the least. I see them potentially keeping those on as an accessory add on of sorts but her perm line? I dunno! They’ll maybe phase it out!

  • bella

    I am not thrilled about Bobbi Stepping down as I feel she was an innovator. Also, I am sure Estee Lauder is upset about recent sales. I used to buy lots of Bobbi, but this year I didn’t buy anything except a lip gloss. I feel that the prices are almost like Tom Ford, but the quality — is not great. I buy a lot of end makeup and feel like I was being gauged one dollar at a time!! As the prices would go up one to two dollars on the same thing every year with less product!! Seriously over it!

    • Isabella Muse

      I’m not either! I concur, Bobbi’s the creative force behind the brand! and likewise on the prices, I never minded the prices before but the quality has become increasingly bad over the last three to five years 🙁

  • Rachel

    I love her brushes, so I am praying they stay. I’m also a huge fan of the eye makeup remover and a couple other skincare products – I’ll be crushed if they disappear!

  • chibi639

    The second the line goes on sale, I’m hoarding as many backups of my favorites as possible.

  • Dee

    I think I’m more upset about this than Bobbi Brown stepping down. I didn’t always want to spend on BB products but SK was a different story and I loved seeing the seasonal products. How sad!!

  • Dita

    Em cosmetics is closing December 29th. I’ve never used their brands but I have read your reviews on how you love their concealer!
    On the youtube video it says that you can use promo code FINALSALE for 75% off sitewide (www.emcosmetics.com) starting at 12:00AM PST on December 21, 2016. I might just buy a tube just to try–since it will be so cheap

  • Shel Rahab

    When I first saw the title of your article I assumed it meant Sonia Kashuk the brand was moving to Sephora or something, and no longer at Target.

    I love her brushes, nail polish, and limited edition collections!

  • maggie

    I remember Sonia saying in an interview several months ago that the Knockout collection would be her final one for Target. I think I remember her saying that the line will continue at Target under her name–she just won’t be involved in it anymore. Target probably owns and runs her social media accounts so that’s why they’re shutting down.

    • Isabella Muse

      She actually said Spring 2017 would be her last collection on Instagram. So, maybe she changed her mind?

  • Sissi

    I was scared that something will change to the brand- but after researching I found out that Sonia sold the brand already in September 2015 to Target! Yes! 2015! Wow, these deals always happen so quiet that most of us don´t even know! I love the nail polishes. Huge fan. Hopefully Target finds another great creative director!

  • Kiersten

    Hi there just wanted to give you a quick heads up.
    The words in your content seem to be running off the screen in Chrome.

    I’m not sure if this is a format issue or something to do with internet browser compatibility but I figured I’d post
    to let you know. The design look great though!
    Hope you get the problem resolved soon. Thanks

  • Belle

    Hey there,

    So the SK satin matte foundation was what I had been looking for all my life and now it’s gone. lol. Cue the drama.

    I loved the coverage because it was comparable to my high res foundation but 1/5 of the price. What would you suggest I replace it with?

    • Isabella Muse

      Hi Belle! Sorry 🙁 That sucks. I’ve honestly never used it so, not sure what a good replacement would be! Maybe one of my reader’s uses it and can offer up a suggestion!

  • Alli

    I’m like Belle. SK Mattifying Primer is the primer I have been looking for. Finally found it in Nov/Dec and now this?! I’m heartbroken. Any idea what’s close to it?

  • Irene

    Desperately looking for lipstick in currant. Found one on line for 20. Not paying that much!

  • Lynn Redner

    I too LOVED the tinted moisturizer spf 15. Goes on like silk and looks great and natural. Let me know if anyone has found a good replacement.

  • Amy

    One of her lipsticks was one of my all time faves. At the Target here, SK is completely sold out. Now that have a huge NYX display. I love their stuff. So at least there’s that.

  • Stephanie Ramirez

    My daughter and I are distraught!! OMG her makeup remover was the BEST!!! I have no idea what to use now…it worked wonders on my waterproof mascara and was like water…no oily or greasy residue. Any suggestions?

  • Jackie Campbell

    I have been obsessed with her full Glam lashes and would regularly but any packs I could find at any target I’d go to… I noticed about a month ago that they had “SK” Lashes but the packaging was now super cheap looking and none of the lashes looked like the full Glam… One Google search later and full Glam lashes are no where in sight. I hate when a brand gets sold and the company the buys it starts to make a cheaper inferior product for the sake of profit… So begins my search for a different brand of lashes done

  • Claire Soczek

    SUCKS! SUCKS! SUCKS!
    Who would know to search for information on SONIA KASHUK when you didn’t need product at the time! I’m talking about RADIANT TINTED MOISTURIZER with SPF 15 in HONEY which I went to buy AT TARGET, and was greeted with the
    fact that TARGET was NO LONGER carying it!! As a matter of fact, their was a limited amount of product on the shelf of SONIA KASHUK! Oh, by the way TARGET had discounted products of her line at the beginning of 2018!! WHO WOULD KNOW!!! WHAT A WAY TO GO, PLUS WHAT A WAY TO DO BUSINESS!!! SHAME ON Y’ALL!!

  • RG

    Do you have a suggestion of what to buy similar to SONIA KASHUK ~ PINK INNOCENCIA BODY LOTION? I absolutely loved that smell!!

    • Autumn

      I loved it too and I always wore the eau de toilette. I’m soooooo bummed and I just found out and nothing else that compares is nearly as affordable. So irritating!

  • Tiffany

    Her perfume purple seductia is my most favorite scent EVER!!!! I get so so many compliments from men and women. I’m SOOOOOOOOO sad! I found one bottle on eBay and some lotion on Amazon and that’s IT!!! So far I found one I like that’s stupidly expensive and doesn’t evwn last as long!

  • Sandy Molock

    I am sick that I can no longer get SK Creme Blush. I loved the color “Blossom,” which is a nude pink/coral that goes with everything. The creme is very lightweight and is easily layered to get the perfect coverage. I have yet to find another with the light texture. The ones I’ve tried are too heavy.
    Can you please recommend a brand that might have light coverage?