March 30, 2017

CVS Now Carries K-Beauty Brands Like Holika Holika, Elisha Coy, and The Saem

Can’t get enough of Korean beauty? CVS will now be carrying a selection of K-Beauty brands in store with a new K-Beauty HQ section! Popular Korean brands like Holika Holika, the Saem, Elisha Coy, and more will be available at over 2,100 CVS stores nationwide.

Korean beauty has come a very, very long way since I started blogging nearly ten years ago (did you know my face made it into the Etude House Newsletter that was available in Korean Etude House stores several years ago? How crazy is that!). Needless to say nowadays the K-beauty trend is everywhere you look and CVS is bringing it to drugstores too! Earlier last month, Target announced they would be teaming up with Peach & Lily to bring more K-Beauty to stores and their online site. Alicia Yoon from Peach & Lily is now working with CVS as well to bring us the latest, greatest Korean skincare and makeup. Target is the closest we’ve seen to an actual “drugstore” having K-Beauty! I’ve even more excited to seeing CVS having K-Beauty. I mean who doesn’t have a local CVS on ever street corner right? Imagine walking and getting your fav K-Beauty brands at your local store?

For now, K-Beauty HQ at CVS is limited to 2,100 locations so not all stores will have items available but they will also be available at There will one 100 plus items available from Alicia’s own brand Peach Slices as well as products from Holika Holika, Ariul, Elisha Coy, The Saem, and JJYoung by Caolion.

I’m very excited about this news and I’m hoping some of my CVS stores get K-Beauty in stock!


About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Maria

    HI Muse. Do you know if these brands will be sold on the website? Thanks

  • kjh

    Always a good thing. You always wonder how cvs or other retail places decide which stores will/will not carry the KB lines. At first I thought maybe in areas with significant Asian populations. (Yay. One nearby.) Then I thought they’d go by the areas with the most significant beauty/skincare sales. That’s probably more likely, as KB/AB has become so universally appreciated. The retail places will def cater to wherever they think they will optimize sales. And will have online option. IMO, skincare works out online, bec you can google/cosdna ingredient lists. Color cos, not so much,. Esp don’t trust base products for color. Getting my first color through Memebox soon. Just so thrilled that Cosrx is on Ulta, that little else can pump me that much!

  • Kimmwc03

    That’s cool. I hope one of my local CVS stores will have this. I’m betting I know which one will likely have the line because that store already has more skincare/cosmetics but you never know. Too bad CVS doesn’t put a location tracker or something on their site.

  • TropicalChrome

    ” I mean who doesn’t have a local CVS on ever street corner right?”

    *raises hand*

    Unfortunately, CVS does not do business in every state. Until recently, Colorado was one of those states. When you see CO listings on the CVS website, those are only the pharmacies in Target stores (CVS took them over in the last year or so).

    The very first standalone CVS in CO is being built right now (fortunately, less than 10 miles from where I live!), but it’s going to be awhile until it’s open. And I haven’t heard any word on any more.

    When I travel out of state, shopping at the local CVS is a must. It’s nice to know there’s going to be something new to look for!

    • Isabella Muse

      whoa I thought CVS was like everywhere! Hey, but you live in God’s country, that’s better than having a CVS on every street corner right? ;-D

    • Dani

      Same here! No CVS for me in Eastern Washington (where I’m from & my parents still live) or where I currently live in Western Oregon. I visited Ohio last summer and was so excited to finally set foot in a CVS! Too bad that does me no good for these new releases & CVS exclusives. 🙁

      • Diana

        IKR?! The closest CVS to me is 114 miles away (& the 2nd closest is 125mi in the opposite direction) haha. I think the middle of the country is VERY different than the coasts. We just don’t have the shopping that y’all have! We didn’t even get a Sephora inside JCP until 5yrs ago!

  • erin

    Oh man. I’m a CVS employee and had no idea this was a thing. I will have to probe my manager for deets to see if we’ll be getting it nearby! Having access to it at my employee discount all of the time (plus sales and ECBs and what have you) would be amayyyyyyyyyyzing. ^___^

  • Lorraine E.R

    Awesome!! I doubt I’ll be this lucky but of course I’m hoping one around here will have it. We have a *lot* of CVS stores within driving distance. Do you (or anyone?) Know if there will be a way to find out which locations carry it?

    • Isabella Muse

      I’m hoping they release the info soon! I’ll let you know if I hear anything Lorraine!

    • Isabella Muse

      hehe! the most depressed egg in all the universe 😀