Can’t get enough of Korean beauty? CVS will now be carrying a selection of K-Beauty brands in store with a new K-Beauty HQ section! Popular Korean brands like Holika Holika, the Saem, Elisha Coy, and more will be available at over 2,100 CVS stores nationwide.
Korean beauty has come a very, very long way since I started blogging nearly ten years ago (did you know my face made it into the Etude House Newsletter that was available in Korean Etude House stores several years ago? How crazy is that!). Needless to say nowadays the K-beauty trend is everywhere you look and CVS is bringing it to drugstores too! Earlier last month, Target announced they would be teaming up with Peach & Lily to bring more K-Beauty to stores and their online site. Alicia Yoon from Peach & Lily is now working with CVS as well to bring us the latest, greatest Korean skincare and makeup. Target is the closest we’ve seen to an actual “drugstore” having K-Beauty! I’ve even more excited to seeing CVS having K-Beauty. I mean who doesn’t have a local CVS on ever street corner right? Imagine walking and getting your fav K-Beauty brands at your local store?
For now, K-Beauty HQ at CVS is limited to 2,100 locations so not all stores will have items available but they will also be available at www.cvs.com. There will one 100 plus items available from Alicia’s own brand Peach Slices as well as products from Holika Holika, Ariul, Elisha Coy, The Saem, and JJYoung by Caolion.
I’m very excited about this news and I’m hoping some of my CVS stores get K-Beauty in stock!