August 15, 2017

It Cosmetics Confidence in a Cleanser Review

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

It Cosmetics Confidence in a Cleanser ($28) is a new hybrid facial cleanser and serum all-one formula that launched for Fall 2017 and is now a permanent part of the brand’s skincare collection. This is the fourth release on the Confidence Collection and getting quite a good deal of press and ravings at the moment.

I should start by saying I disliked Confidence in a Cream, didn’t like Confidence in an Eye Cream much either, but did love the Confidence in Your Glow Palettes.

I had hopes for Confidence in a Cleanser though. It sounds really great! Removes your makeup plus it acts as a serum of sorts to hydrate skin. Since I find a lot of different cleansers pretty stripping as they leave my skin tight after use, this formula sounded perfect for me.

It Cosmetics Confidence in a Cleanser arrives in a 5 oz squeeze tube for $28. I think it’ll worth best with a Clarisonic but isn’t a cleanser I’d recommend to use nightly to remove makeup. I’ll explain why in a little bit.

This is a gel-like consistency that takes a little elbow grease to work into a lather. It doesn’t quite created mounds of foam and bubbles but if you put a good deal of pressure into it you can get some lather. The first few times I used it I didn’t even realize it lathered up. It was only after the third time that I noticed the more pressure I used the more lather I got. I didn’t love the texture because it was a pain to remove. It isn’t something that just rinses off quickly. This is actually one of the reasons I’d recommend using it with a Clarisonic as the brush will break the thicker gel up and create a bit of lather plus you can also avoid getting it near your eyes when using a cleansing brush. Why avoid eyes? It does sting a good deal when I got it near my eyes! The package didn’t mention avoiding contact with eyes and QVC even has a video where a model uses it all over her eyes really rubbing it in good. But it stung a good deal when I used it near my eyes.

As I mentioned it does take a good deal of work to remove but once it rinses off it didn’t leave my skin tacky or sticky but the hydration factor wasn’t really there. It didn’t strip my skin nor did it make it feel tight but I wouldn’t say it has the benefits of an actual serum where it leaves skin feeling moist and plush. According to their consumer studies most people felt it improved hydration and skin felt softer but it just felt like a basic cleanser that didn’t dry out or leave my skin feeling tight. It does have a bright citrus-y scent like the Cream and Glow Compacts so, if you’re sensitive that might be an issue.

It Cosmetics Confidence in a Cleanser is going to either be a raging success for you or a pretty basic cleanser. I’m going to say it was basic for me. It’s something I’ll use in the shower in the morning with my Clarisonic happily. I think it’s a great cleanser to use with a cleansing brush. However, for getting a deep clean and removing all my makeup at the end of the day, well, this is lacking a little bit. There’s a lot more hype here than hit.

It Cosmetics Confidence in a Cleanser is available now at and

Did you try it?

What did you think?

Aqua/Water/Eau, Disodium Cocoamphodiacetate, Glycerin, Acrylates Copolymer, Sodium Chloride, 1,2-Hexanediol, PEG-7 Glyceryl Cocoate, Arginine Cocoate, Cocamidopropyl Betaine, PEG-120 Methyl Glucose Dioleate, Styrene/Acrylates Copolymer, Potassium Cocoyl Glycinate, Coco-Glucoside, Citric Acid, Hexylene Glycol, Portulaca Oleracea Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Allantoin, Xanthan Gum, Cymbopogon Martini Oil, Pelargonium Graveolens Flower Oil, Citrus Paradisi (Grapefruit) Peel Oil, Lavandula Angustifolia (Lavender) Oil, Citrus Sinensis Peel Oil Expressed, Butylene Glycol, Hydrolyzed Collagen, Ethylhexylglycerin, Niacinamide, Camellia Sinensis Leaf Extract, Tocopheryl Acetate, Ascorbyl Tetraisopalmitate, Glycyrrhiza Glabra (Licorice) Root Extract, Chamomilla Recutita (Matricaria) Flower Water, Colloidal Oatmeal, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Glyceryl Stearate, Palmitic Acid, Stearic Acid, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Hydrogenated Polydecene, Ceramide Np, Butyrospermum Parkii (Shea) Butter, Ceteareth-20, Glyceryl Citrate/Lactate/Linoleate/Oleate, Hydroxypropyl Bispalmitamide Mea, Glycosphingolipids, Glycine Soja (Soybean) Sterols, Meadowfoam Estolide, Ceramide Ap, Ethylhexyl Isonanoate, Squalane, Sodium Hyaluronate, Polysorbate 20, Carbomer, Palmitoyl Pentapeptide-4, Steareth-20, Chrysin, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, N-Hydroxysuccinimide, Disodium EDTA, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Chlorhexidine Digluconate, FD&C Yellow No. 5 (CI 19140)

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • kjh

    Off topic, bec doubt I need this at all. Thanks for the Nooni jelly oil first cleanse. It really IS all that. Who needs micellar with that stuff? That, plus Cosrx GM low pH might suit me forever! All the other Confidences have prob ingredients for me.

  • Susan

    Thanks for the review. I’ve tried to like IT products but the only thing that I’ve liked have been a few of their eyeshadow palettes. Even their CC cream, which so many seem to love, is icky on me, plus even the lightest shade is too dark. Their new skin care items seem to promise the moon. Oh well !

    p.s. Thank you very much for the new Fall Collections 2017 tab at the top of the page. I’m chomping at the bit to break out pumpkin-spice-everything. 😉

    • Isabella Muse

      I generally like It but yes, their skincare really does promise the moon :-/ Haha me too! I’m already started to burn Fall candles!

  • Rachael

    I like it in the morning/as a second cleanse. I use a cleansing oil to remove my makeup but I really like this as a basic cleanser. My skin is combo to normal and I did find it hydrating and my complexion is more even toned (I am Fair with some redness) after use.

  • hayley

    I would never, ever spend $28 on something that is simply going to be rinsed down the drain! I spend more money on products that will actually benefit my skin in a leave-on form like retinoids, serums etc. There are amazing cleansers from great brands like Cerave, Cetaphil, Simple, etc. for much less money at the drugstore.

  • Deborah

    I received a free sample of both the Confidence Cleanser and the Confidence Cream. To be blunt, I disliked both. I have combination skin on the sensitive side. For years, my happy go-to facial cleanser is Philosophy’s old school Purity. Confidence left my skin feeling dry which is unusual for me! Next I tried the cream, and found it to be quite sticky and unpleasant. Neither of these products will come close to replacing any of my current skincare. HOWEVER, I will say that their 50 SPF Celebration Powder Foundation is a wonderful product that has really helped prevent “driving freckles”. I use it every day.

  • Laurie

    I liked the sample well enough but I would never pay that much for a cleanser. Give me something basic. The benefits are washed down the drain anyway!