As you already know the E.L.F. 30 Days of New Event has started a few days ago. This is one of those rather irritating makeup marketing events that apparently is supposed to create some sort of hyped up frenzy over the latest releases.
For me, it’s just a pain in the arse. E.L.F. has some ok coupons including Free Shipping ones but you have to reach a certain threshold for the Free Shipping to kick in. Let’s just say the coupons aren’t as great as they once were and most have a lot of hoops to jump through to get the deal which in turns ends up making you spend more versus save.
When Too Faced launched their Peaches and Cream Collection they used a similar marketing technique which launches one new product a day before the the official collection released three days later. The good news would be the fact that I’m a Sephora Rouge Member and got Free Shipping on each item. I still found the situation irritating though. Why only one product? just launch the whole damn collection and stop playing with my mind.
E.L.F.’s Fall 2017 launches prove even more maddening with 30 new products launched over the course of the next 30 days. The only relief I have about this launch is the fact that the products have been utterly dismal and not must haves at all. For me, the marketing strategy they are using is more fail than success especially with launches like a Cream to Powder Blush Brush and an On Point Concealing and Blending Sponge. These are ALL items I can wait for. Why go through all the trouble of releasing 30 different beauty products on 30 different days if the products you release aren’t all that exciting at all?
These are the types of questions that keep me up at night.
I’ll give E.L.F. the benefit of the doubt. Perhaps the launches will improve over the course, of the next few weeks but I have my doubts.
What do you think of their latest launches?