September 27, 2017

Drugstore Makeup Halloween 2017 Collections

The drugstore makeup Halloween 2017 Collections are starting to pop up in stores! Last week, I came across the L’Oreal Paint Your Transformation Halloween Collection, Maybelline Halloween Unmasked Sugar Skull Collection, Wet n Wild Fantasy Makers Halloween 2017, Essence Booiful Nights and many other Halloween Makeup Collections.

Here’s a look at what you’ll see trickling into drugstores next month!

Maybelline has two collections one of which is the Halloween Unmasked Sugar Skull Collection that features repromoted items like Master Precise Ink and Color Senstional Lipstick to create a skull makeup look! The second collection is entitled Halloween Unmasked Fashion Wildcat which features more repromoted items such as their new Metallic Matte Lipstick range.

Smackers has a darling selection of Tsum Tsum Nail Polishes featuring Disney Villains for $2.99 each. Other nail collections include Sinful Colors Night of the Living Dead neon polishes, China Glaze Happily Never After, and Sally Hansen I Am Wild. I Am Xtreme.

L’Oreal Paint Your Transformation gives you colorful repromoted items to create a unicorn, mermaid, and pop art look using Infalliable Paints. This display also introduced their new Infallible Galaxy Stick.

Halloween wouldn’t be Halloween without Wet n Wild’s Fantasy Makeups Collection! As always they’ll be several different displays popping up across a variety of drugstores. The one I found had new shades of MegaLast Liquid Catsuit Matte Lipstick and Color Icon Loose Pigments in new shades. There’s also a limited edition Paint Palette that holds six shades. Their main collection is about recreating a mermaid look. Guess they don’t want to ditch that dark mermaid trend they got going on just yet!

Essence joins the Halloween drugstore makeup round up with their Booiful Nights Collection featuring a new Metal Shock Lipstick as well as repromoted eyeshadow primer, mascara, and liners.

So far, that’s what I’ve seen in the drugstore Halloween makeup world. I’ll keep my eyes peeled for more goodies and post back if I see any.

Anything you want from these collections?

I find some of this disappointing as brand tend to use these seasonal collections as a launching pad to repromote products from their permanent line. If they introduced some new shades and LE items I’d probably get much more excited. But I still think it’s nice that more than Wet n Wild has started to create Halloween makeup collections!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Carol G

    A bunch of repromotes!
    Boo! This is why I am so underwhelmed with drugstore makeup. When have we seen an LE collection from Revlon, L’Oreal or Maybelline? It’s been ages. I guess they can’t be bothered. This is all very boring.

  • BabyBeans

    Jordana had a display of “Black Pearl” metallic matte liquid lipsticks in Halloween shades. There were 8 shades total, I bought 4 of them. I got 01, Hocus Pocus Plum (very pretty deep purple with pink shimmer), 02 Hypnotic (deep pinkish burgundy), 03 Riveting Red (bright blood red), and 07 Cosmic Nights (a blue-purple shade with pink and blue sparkles). I love all the shades I got, and I love the formula for three of them. The first three have an opaque, thicker consistency and are easier to apply. Sadly, Cosmic Nights is a little more watery and I have to let it dry a bit and build it up. They all dry down matte. The other 4 colors are Alchemy (bronze), Sorceress (emerald green), Midnight Magic (navy blue), and Total Black Eclipse (black).

  • rachel

    Wal-Mart had a big display with a mix of Halloween and normal Wet n Wild products! I picked up the gold megalast lipstick. They had some of the newer flower highlighter colors from the website, too, and one of the unicorn lipsticks. And they had the Halloween catsuit shades mixed in. One side of the display had silk finish lipsticks but I think they were all permanent normal shades.

    • Isabella Muse

      I didn’t see the new gold megalast! That’ll look awesome over red lipstick!

  • Shann

    Tsum Tsum Sally and Jack polishes??!!??!! OMG…all about those!!! Other than that, haven’t really seen anything in the drugstore department that I just have to have. And halloween items are my weakness for sure!! I guess Target and BBW will be getting most of my money in