February 5, 2018

Almay Make Them Jelly Hi-Lite Takes On Mermaids and Unicorns

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Almay Make Them Jelly Hi-Lite is a super surprising release that’s available for one day only on sale for Ulta Platinum Members only. Ok, so, wait a second I think my head did a Regan MacNeil when I saw this! You have to admit it’s quite unusual for Almay isn’t it!? Who would expect them to go all Farsali Jelly Beam Illuminator on us!? Not to mention Almay is taking on the mermaid and unicorn trend!?

What!?

It’s definitely different for the brand but what comes as an even bigger surprise is the rather adorable packaging on these highlighters. Each highlighter comes housed in a rather adorable pink or blue container with a faceted bejeweled top. I’m actually somewhat tempted. Gasp! Shock! These have a jelly texture which they call innovative but let’s be honest here, Farsali did do it first. The highlighters provide an iridescent sheen in either pink (Shade: Unicorn Light) or blue (Shade: Mermaid Magic).

I’m a little surprised to see Almay headed down this path. I mean last Maybelline did introduce a rainbow highlighter and a Fairy Highlight Illuminating Powder in purple. And of course, Ulta released a Rainbow Highlighter and Wet n Wild did an entire mermaid and unicorn collection. However, one would expect to see such things from Wet n Wild but Maybelline? Almay? Not really. Especially Almay though who has always played it fairly safe with their makeup releases.

I will say they did a good job with the launch. The packaging is pretty sweet looking! I can’t speak for the formula but their marketing doesn’t seem to be too in your face with unicorns and mermaids aside from the names.

What do you think?

Yay or nay for Almay Make Them Jelly Hi-Lite?

These are $14.99 and available on sale today only for Ulta Platinum Members at ulta.com or get buy 1 and get 1 50% off.

Everyone else can get Almay Make Them Jelly Hi-Lite on February 18th at ulta.com and in stores March 11.

18 Comments

I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • Sarah

    Wow, these highlighters and the packaging looks beautiful! What’s up Almay this is totally not like you.

    But I don’t like jelly formulas, so I’ll pass.

    • Redwoods301

      Having tried them on, they’re definitely closer in texture to a fluffy, whipped moisturizer, it’s very lightweight, and I’m oily, but I kinda love these!

  • Tabitha Bachert

    Wow these look so cool! I would get both and try to create a purple lol. It’d be nice to see these at the drugstore in the almay section though but even still,, I want!

  • Janessa

    Being a super oily girl, I tend to stay away from creams and now most likely jelly’s. But I’m tempted to try it out for on my body during spring and summer.

  • kjh

    There are so many derivative products, but glad to see Almay going less middle of the road/safe. Gotta go, get the unicorn out to meet the mermaid for brunch. No wonder I order Zoeva.

    • kjh

      My fave derivative: Essence frog lipstick that changes to the perfect pink. Direct copy of the LQ. I think Poppy King does not have the financial clout to take on Cosnova in an international court, and nobody seems to be seeing MUR, so Essence will prob continue to frog with abandon.

  • Jane

    Almay? If it didn’t say it on the package, I would believe it. It looks like Japanese makeup!

    $15 is steep but if I can find a relevant sale, probably.

    • Isabella Muse

      right!? It’s SO different for them! There’s a BOGO sale at the moment. Buy 1, get 1 50% off

  • Magenta Wilde

    Those are cute, and I’m excited to see Almay roll out some new stuff (like those eyeshadow quads with the four finishes), but I am over all things unicorn, rainbow, shimmer, pastels, etc. I’m not sure what the next big trend will be, but I’m looking forward to whatever it might be.

  • Luz Barragan

    My friend is getting them for me , since she’s platinum and I can’t wait till the 18th . Clearly I have a problem hahahah

  • Almay

    Thanks for the write up. 🙂 Hope you tell us what you think once you have a chance to try it out!

  • Silvia

    Uhhh! These look so angelic unicornly, mermaidly beautiful! What am i’m trying to say? Lol! I’d love to see them soon and on sale might just get both! How about applying them on shoulders, a little glow on the hot legs for Summer? I’m trying to be on a makeup diet have everything covered presently under the California sun but there comes temptation. I’m too trying not to fall for one more magical claimed item i doubt i’ll have the strength to keep off the shelves. I’m so surprised at Almay lately wow! Once i tríed a single eyeshadow in a sateen lavender which i love but doesn’t have much color payoff and never tried another one for years. I tried their pink and berry blushes recently got them at Rite Aid on sale and they are beautiful! They are sort of like Physicians Formula very light which is good on me being pale. Surprised! Surprised! And now these look so pretty! What’s a girl to do? 😉

  • ChynnaBlue

    Hmmm… it looks like they’re trying to reecreate their image. I’ve been pretty pissed at them since their “American Beauty” campaign and branding that featured mostly white women with blonde hair. It was pretty awful. Now I see they have Rashida Jones as their spokesperson instead of Carrie Underwood and actually feature some women of (still pretty light) color on their website.

    Maybe they’ve had a wakeup call and are going to elevate their brand as well as their inclusiveness.

    • Isabella Muse

      This is an issue across the board that I think more and more brands are finally paying attention too!