March 15, 2018

Tarte Releases Minute to Mermaid Brush Set and Other Mermaid Essentials

I receive a small commission if you shop through my link.

So, you wanna be a mermaid? Tarte Spring 2018 brings you a new Minute to Mermaid Brush Set and other mermaid essentials to get you started on your journey to becoming a mermaid.

Our story started with the launch of the Tarte Be a Mermaid & Make Waves Eyeshadow Palette but since that early launch the brand introduced several brand new tools, skincare, and makeup launches all inspired my that legendary creature, the mermaid. I remember seeing Splash for the first time. I think I was 8 or something like that and it stuck with me all through my childhood. I truly wanted to be just like Daryl Hannah! Rumor has it they are doing a remake with Channing Tatum I wonder if that’ll ever happen!

Whether you’ve always wanted to be a mermaid, have just been fascinated with this mystical creature, or if even if you’re just damn tired of the mermaids and unicorns, you’ll find some magic in this collection I’m sure.

Tarte Minutes to Mermaid Brush Set $42
A five piece vegan brush set with adorable mermaid tail handles.


    Large Powder Brush
  • Cheek Brush
  • Highlighter Strippling Brush
  • Domed Eyeshadow Brush
  • Pencil Brush

Tarte Limited Edition Mermaid Lights, Camera, Lashes Mascara $23
Tarte’s bestselling lengthening and volumizing mascara gets packed up in a sparkly teal barrel.

Tarte Sea Goddess Color Splash Hydrating Lipstick (LE) $21
Tarte’s popular hydrating lipstick in a new limited edition magenta shade!

Tarte Exposed Quick Dry Matte Lip Paint (LE) $20
Tarte’s popular creamy mate nude shade gets revamped for this collection with limited edition packaging.

Tarte Tarteist Holographic Lipgloss $20
An iridescent, shimmering lipgloss that contains shade-shifting pigments to add glossiness and a flash of light to your lips.

Tarte Mermaid Tail Picture Perfect Eyelash Curler Set (LE) $20
Tarte’s popular spring lash curler gets a revamp with a mermaid tail handle to curl lashes and prep them for mascara. The set also includes a deluxe size Lights, Camera, Lashes Mascara.

Tarte Mermaid Lashes $14
A set of vegan, cruelty-free lashes with multi-colors.

Tarte Mermaid Skin Hyaluronic H2O Serum $42
A light hydrating serum that provides an instant, super-concentrated burst of moisture.

Water/Aqua/Eau, hydroxyethylcellulose, sodium hyaluronate, disodium EDTA, sodium nitrate, algae extract, calcium pantothenate, glycerin, phenoxyethanol

Tarte Mermaid Waves Salt Spray $22
Create mermaid worthy hair with this sea salt spray that adds texture to hair for that windswept just stepped off the beach hair.

Water/Aqua/Eau, magnesium sulfate, sea salt/maris sal/sel marin, isoceteth-20, panthenol, algae extract, phyllanthus emblica fruit extract, allantoin, citrus aurantium dulcis (orange) peel oil, lavandula angustifolia (lavender) oil, mentha piperita (peppermint) oil, glycerin, citric acid, magnesium carbonate, gluconolactone, sodium benzoate, calcium gluconate, limonene, linalool

Tarte Tarteguard 30 Mineral Powder Sunscreen Broad Spectrum SPF 30 $28
Easily sweep on this vegan brush-on SPF with no-chemical sunscreen filters to protect your skin.

Polymethylsilsesquioxane, silica, jojoba esters, caprylyl glycol, alumina, sodium dehydroacetate, phenoxyethanol, vanillin, caprylic/capric triglyceride, hexylene glycol, vanilla planifolia fruit extract, aluminum dimyristate, triethoxycaprylylsilane, disodium stearoyl glutamate, mica, iron oxides (CI 77491, CI 77492, CI 77499), zinc Oxide (CI 77947), titanium dioxide (CI 77891)

Tarte Mer-Mist Shimmer Spray $22
A lightly scented shimmering mist that’s loaded with shimmer that can be misted on hair, face, or body.

Tarte Mermaid Glitter Gel (LE) $18
A lightweight gel infused with glitter that can be used on your face or body for a soft sparkly sheen!

Tarte Mermaid Timeless Smoothing Primer $39
Timless Smoothing Primer gets a limited edition packaging revamp in this collection with a glittering teal top and the same great formula that smooths pores, fine lines, and wrinkles creating a perfect canvas for makeup!

Tarte Mer-Makeover Vault $65
A full-size selection of the latest “mermaid” inspired skin and hair care goodies.


  • Mermaid Skin Hyaluronic H2O Serum
  • Mer-mist Shimmer Spray
  • Mermaid Waves Salt Spray

Tarte Mermaid Treasures Custom Magnetic Palette $17
A magical sparkly mermaid scale sequined custom magnetic palette that you can fill with your favorite eyeshadows and/or blushes.

Tarte Mermaid Brush Cup $8
Mermaids need a way to store their makeup brushes too! Tuck your brushes into this adorable seashell-shaped brush cup!

Tarte Mermaid Body Jewels $12
A self-adhesive body jewel that can be placed on skin and sticks until you’re read to remove.

Tarte Mermaid Face Jewels $12
A sparkly selection of jewels to use on your face.

Tarte Mermaid Sea-Quins $9
Iridescent sparkly glitter that can be applied anywhere to add a hint of sparkle!

The entire Tarte Mermaid Collection is available now at and

I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Tara

    Oh my goodness! These items are beyond gorgeous! I see SEVERAL things that I’ll have to pick up. Any idea when these may release to Sephora? It would be great if they arrived there before the Spring VIB sale! 🙂

      • Tara

        I’ll definitely be keeping my eyes peeled! The brushes and lash curler are too cute to pass up!

        • Isabella Muse

          I don’t like spring lashes curlers very much anymore but I have to admit I want it too!

  • Leslie Babineaux

    The collection is cute and sparkly with beautiful packaging…but how is the quality on those brushes? I’d rather have a plain jane high quality brush set than a cutesy one that will scratch my face lol.

    • Isabella Muse

      I wouldn’t doubt Tarte with the brushes, they have done some good sets over the years (some haven’t been great though but most haven’t been bad) 🙂

  • kjh

    Mistakenly got a radiance drops sample, either that or thought I was getting s.t. else. It’s fine shimmer bottoming out in a light oil base. Assume it’s a mix in, as it leaves a high water line in your blush. Runs weirdly around in your hand, like mercury. Prob ought not be so ‘how to use’ averse and just read it. But, do you have any experience with this product? These are very pretty, but having the imprint of ‘high performance naturals’seems a bit oxymoronic. Glitter/jewels of course, being the heart of natural….

  • Andi

    These are adorable and so targeted for the “festival” look I keep hearing about (i.e.) Coachella, SxSW, Firefly to name a few. All I picture is those jewels falling off and the ground being nice and sparkly. Also have to say the mineral powder vegan brush SPF list of ingredients was interesting.

    • Isabella Muse

      guilty! I used to wear these years ago in my twenties! And it wasn’t even during festival season ;D

  • Miradan

    I am not into mermaid stuff in the slightest, but the color splash lipstick is one of my favorite formulas, so I picked up Sea Goddess and two new permanent shades, Ocean Dive and Hibiscus.

  • Jessica

    I bought the brushes and the cup to go with it! (I’m sure I won’t be able to smash them in with my other brushes, those holders are already full!)
    I was hoping the mascara would be Lights, Camera, Splashes (the waterproof one). I mean, that would make a lot more sense. And it’s proven to hold the curl in my lashes, unlike the regular formula. Speaking of that, I need the lash curler. Just because it’s so pretty!

    • Isabella Muse

      yay! It’ll look great on your vanity I sure ;-D Yeah, agreed! the WP formula seems logical 😀

  • Christina

    This is totally not me. LOL! The items that are in nice sparkly and colorful package I can get on board with, but the brushes and the curler with the mermaid tail…just no! LOL! Glad there’s something in here for everyone, though, whether you love mermaids or not. I happen to love mermaids; I just don’t love it when it’s too obvious, like the brushes. Contradictory, no?! Haha!

    • Isabella Muse

      I have to admit I thought they were too cute but yeah, probably not exactly what I look for in a brush haha ;-D

  • kjh

    I know lots of old mermaid maids…unfortunately, none of the wear m/u (though they should!)

  • Kel Habicht

    i cannot do those brushes…the tails are just weird! i’ll probably buy the glitter gel tho:) like that so much better than loose glitter.

  • Silvia

    Omg! The brushes I want them all! I love mermaids and all unicorns, Harry Potter, Lord of the Ring but not Silence of the Lambs. Lol! Awww cuteness overload!