June 18, 2018

Too Faced Born This Way Super Coverage Looks A Lot Like Tarte Shape Tape Foundation

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Too Faced Born This Way Super Coverage Fall 2018

Too Faced Born This Way Born This Way Super Coverage Multi-Use Sculpting Concealer ($29) is a new natural finish foundation that acts as a concealer, contour, and highlighting tool. As a fan of the original Born This Way Foundation I’m pretty excited about this launch but why does it look so much like Tarte Shape Tape Foundation!?

Born this Way Super Coverage arrives in the same packaging as Tarte’s newest foundation with an overlarge doe foot applicator for application. But Tarte isn’t really the one to release foundation in this packaging as Neutrogena Hydro Boost Hydrating Tint and Clinique Beyond Perfecting Foundation + Concealer also have similiar packaging.

It seems like brands are going back to those hybrid Foundation & Concealer 2-in-1 Formulas that failed to take off back in 2015.

Too Faced Born This Way Super Coverage

Too Faced’s formula is oil-free and provides 12 hours of wear according to them with a weightless texture that’s hydrating and photo-ready with no flashback. Unlike the original version this apparently contains a high pigment level giving the wearer “maximum” coverage.

I’m always every so slightly skeptical when they promise full-coverage and it turns into barely medium but Too Faced did a really good job with the original formula so I expect great things from this launch.

Interestingly enough it’s not getting a launch at Sephora nor Ulta quite yet. First dibs goes to Beautylish on June 28th.

What do you think of this formula?

Worth a haul?

Available June 26th and June 28th

Too Faced Beautylish Beautylish Ulta

Aqua/Water/Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Triethylhexanoin, Isoamyl Laurate, Methyl Trimethicone, Pentylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/ Sebacate, Hydrogenated Starch Hydrolysate, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate; Silica, Perfluorooctyl Triethoxysilan…

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About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Maria

    This looks nice and it is large for concealer at .50 ounces. I saw light swatches on Instagram and they all look alike and hard to tell what would fit my complexion. I never tried the original TF born this way concealer. I will wait for reviews and swatches Muse

  • Wendy

    I’ll wait for it to come to Ulta. Last time I order from Too Faced directly, they never shipped my order and it took WEEKS (LIKE 3) of begging and pleading to get my $300 back. I don’t trust them and will never give my money to them directly again. But I am excited for this product.

  • Cil

    Funny enough I think this concealer is one of a kind regarding its shades. From the IG pictures, shades for blacks are well defined and you can see the diffeences among them. Yay for me!

    However, the shades for whites seem all the same. You can’t even tell if they are cool or warm.

    What is wrong with these brands that they can’t get it ALL right?

  • kjh

    HAHALOL You were correct about the beautylish infringement! It’s far better cachet to be first out at ‘Lish than other of the others.

    • Isabella Muse

      I thought it interesting they seem to be getting early dibs! So much running around to get products lately. sephora, ulta, beautylish, only at walmart, only at walgreens! What a PITA!