I think it’s about time to review Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer since today it officially launched and all the ravings are in and of course, I have to weight in on this formula for myself as I’m the self-proclaimed queen of all concealers.
Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer is a full-coverage, don’t take that claim lately, it’s very full coverage, weightless, hydrating formula that acts to conceal, contour, and highlight that’s available in 20 shades which promises a 12 hour wear. I haven’t personally tried the new Tarte Double Duty Beauty Shape Tape Foundation but I am a massive fan of the Tarte Shape Tape Concealer (and considering the ingredients are almost exactly the same I never felt inclined to give the foundation a try) and most reviews I’ve read are comparing the Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer to Tarte’s formula. It’s understandable as they do sound and look quite alike however, Too Faced is $29 for .05 oz where as Tarte is $39 for 1.01 oz but the chubby barrel packaging, oversized applicator, and full coverage promises are pretty much identical to each other. However, where as Tarte offers a matte and hydrating version of their coverage Too Faced only offers a hydrating formula.
At the risk of sounding terribly old I have to admit that Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer does come across as Instagram makeup to me. I mean, ok, there are a good deal of high-coverage foundations around but after watching reviews of people slathering this stuff on their face under really bright lighting I was pretty much horrified and thinking, “Ok, this is Instagram makeup!”
I’ve literally watched people apply this directly to their face with the applicator and in my experience with the product you really can’t do that.
Let’s jump ahead and see some swatches and more of my review.
Too Faced very kindly sent me every single shade to try out for a week now. In that week I did struggle finding a good shade match, I did struggle with application, and I finally found my happy place with this formula and type of coverage.
I have smooth, blemish-free skin but I do rely on foundation to even out my skin tone and brighten my complexion since I find it very dull. I have drier skin as you know however, at the moment with Summer here I am a bit oily on my cheeks and forehead. I don’t feel I need nor do I want a full-coverage foundation but I do want a full-coverage concealer as I have tired eyes, puffiness, and finer lines I’d like to conceal. I am not used to using foundation near my eyes nor do I use it all over my face. I’m one of those people that swipes down the sides of my nose, blends out, and I’m done. I don’t really require a lot of foundation. I also rarely set with powder. I do spend a good deal of time concealing under my eyes and setting with powder to brighten up that area. I think all this info is good to relate back to you so you can understand my thoughts about Too Faced’s formula.
I am a fan of the original Too Faced Born This Way Foundation formula but as a fan of that formula I don’t think it necessarily means you’ll be a lover of this new formula since the two products are like apples and oranges and can’t be compared.
Ok, all that being said let’s get into this review.
When I first got the box of shades that Too Faced sent me I was pretty overwhelmed and started playing around with all the shades. One of the first mistakes I made was applying the product directly to my face with the diamond-shaped applicator. Everything looked gray on me!? Seriously, all the shades tried had this weird gray tone. It was like some sort of reverse oxidation. I realized fairly quickly I was just applying too much but we’ll discuss that in a bit. After a little swatching and playing I headed onto to Sephora to look up the tones. Lucky enough not a few short weeks ago I was at Sephora and had my Color IQ redone because I tan easily no matter how much SPF I’m wearing and I needed a darker shade of coverage for the Summer. I was shocked to see that there is already a color match for me on Sephora’s site thanks to Color IQ (shocked because typically new foundations or concealers don’t always have a Color IQ match right away). They recommended Natural Beige to me which is a light medium neutral. Just for reference I’m Light-Medium in Shape Tape Concealer but it has pink undertones.
I wouldn’t say Natural Beige is perfect for me as it seems a smidge dark but it isn’t too bad and I can mix other shades in like Nude to lighten up the color. I actually selected Nude for under my eyes but I’m still trying to figure out the perfect shade for use under my eyes as Nude seems a little too light. I admit I struggled a little bit with the shade selection and I’m still mixing amd matching to see what works for me.
As I mentioned above the first time I started playing with this formula I applied way too much and guess what?! I hated it! I started out but swiping down the sides of my nose and swiping three stripes under my eyes. BAD idea! I tried blending it with my fingers and that was an equally bad idea. It was mask-like, dry, and it blended so poorly. I created a mess on my face to say the least.
There was a learning curve for me with this formula to say the least and I had to adjust my quick swipe and blend foundation method. A blending sponge is handy to have around as it makes blending way easier or a foundation brush of some sort as well as a mixing palette of some sort or just the back of your hand.
I highly advise against applying this directly on your face. I’ve taken to applying it on the back of my hand and swiping a brush or a sponge in it a few times to warm it up. The formula is very thick and very creamy but it does feel dry-ish if you apply too much and feels like a mask. If you take a minute to apply it on your hand and just leave it there it warms up quickly and becomes much, much more easier to apply and blend. They are so not joking when they say this is full-coverage! I’d go so far as to say the coverage is even better than Kat Von D’s Lock-It Tattoo Foundation. It’s very, very, very pigmented and it’ll hide most any issue you’re looking to conceal such as redness, birth marks, blemishes, acne scarring, dark spots, etc…etc…!
As I said above if you apply to much it feels like a mask! I hated it at first because I didn’t sheer it out enough during application but once I sorted out the the correct way to apply and blend I was able to sheer the coverage out to my liking and it felt very lightweight and comfortable on my face without adhering to drier areas. The coverage was very smooth, seamless, and natural when I applied just the right amount but too much did feel dry, mask-like, and looked like I had stage makeup on. You just have to find your happy medium with this formula and once you do you’re good to go.
I’m still on the fence if I like it under my eyes. There’s no doubt the coverage is very, very pigmented so this does wonders under eyes but it feels like I’m applying foundation under my eyes versus concealer and the application is a little bit difficult for me since it proved a little harder to blend under my aging, finely lined, drier eyes. I felt like I was tugging quite a bit and it felt a lot less creamier than Shape Tape Concealer’s texture and formula. If you have finer lines or crepey skin this is not going to be your concealer formula of choice. I felt like I really needed to prep well before attempting to go anywhere near my eyes with this. I did experience very minor creasing during the wear of 10 straight hours but nothing too bad. As for my face, that was a solid 12 hours of running around and I never had a hiccup with fading issues. It truly does wear long, strong, and hard. Oxidation seems like an issue if you apply too much as I experienced it going on gray if I applied too much but if I applied smaller amounts the color was fine.
Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer is a pretty impressive formula but I still feel it’s a bit like stage makeup or as I call it Instagram makeup. It’s really not a formula that your average, every day makeup user is going to embrace or at least I don’t think it is. If you’re the hardcore beauty junkie that doesn’t go out of the house without falsies, a winged eye, and full on makeup this is most definitely your formula. But if you’re more of a softer, natural girl next door makeup lover you might feel like this is a lot makeup for you. I do consider myself a makeup addict but when it comes to foundation I tend to go softer, lighter, and more natural so this isn’t quite a formula I’d likely reach for daily. It is one I’d reach for when I want to look perfectly made up and flawless though. These are some things to take into consideration when shopping for a formula like this.
All in all, Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer makes good on many of its promises. This is full-coverage foundation at its best with a long, strong wear time.
What’s your experience with Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer?
Have you tried it?
Planning to buy it?
Where to buy
Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer is a full-coverage, 12 hour wear foundation formula that doubles up as a concealer, highlighter, and contouring tool. It’s available in 20 shade selections and will set you back $29 for .05 oz. In my experience with the product it pretty much fulfills all it’s promises of high-coverage and long-wear. I struggled a little with the application initially as this is a less is more product and it can easily be overdone. After finally getting down the application and blending technique down correctly I was very happy with the results and the coverage! I had good smooth coverage without the foundation adhering to my drier areas. I’m still currently trying to figure out if I like using it under my eyes or not as I did experience a little poorer blending issues in this area as the product felt a bit drier and less creamier than Tarte’s Shape Tape Concealer with some minor creasing. But all in all, so far this formula is very promising!
Water, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Triethylhexanoin, Isoamyl Laurate, Methyl Trimethicone, Pentylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/ Sebacate, Hydrogenated Starch Hydrolysate, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate; Silica, Perfluorooctyl Triethoxysilane, Aluminum Hydroxide, Hydroxyacetophenone, Sodium Chloride, Disteardimonium Hectorite, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, 1,2-Hexanediol, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Glycerin, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Sodium Hyaluronate, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Rhododendron Ferrugineum Extract, Potassium Sorbate, Sodium Benzoate, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499).
- Great coverage for head shots, selfies, Instagrammers, Bloggers.
- Very pigmented and will hide many skin imperfections.
- Very, very long wear.
- Very affordable and will last a long time as a little goes a very long way.
- Not a great concealer for aging or drier eyes.
- Has a bit of a learning curve to get the perfect technique for application and blending.
- A little thicker and less creamier than Shape Tape Concealer but a lot more pigmented.
This is a great pick for anyone who struggles daily with imperfect skin. This will truly provide a perfect, flawless canvas when applied correctly. If you have severe issues such as birth marks or acne issues this coverage will go a long way at restoring your confidence and giving your skin a beautiful, flawless look.