June 28, 2018

Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer Review & Swatches

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.
4 stars out of 5

Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer review swatches

I think it’s about time to review Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer since today it officially launched and all the ravings are in and of course, I have to weight in on this formula for myself as I’m the self-proclaimed queen of all concealers.

Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer is a full-coverage, don’t take that claim lately, it’s very full coverage, weightless, hydrating formula that acts to conceal, contour, and highlight that’s available in 20 shades which promises a 12 hour wear. I haven’t personally tried the new Tarte Double Duty Beauty Shape Tape Foundation but I am a massive fan of the Tarte Shape Tape Concealer (and considering the ingredients are almost exactly the same I never felt inclined to give the foundation a try) and most reviews I’ve read are comparing the Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer to Tarte’s formula. It’s understandable as they do sound and look quite alike however, Too Faced is $29 for .05 oz where as Tarte is $39 for 1.01 oz but the chubby barrel packaging, oversized applicator, and full coverage promises are pretty much identical to each other. However, where as Tarte offers a matte and hydrating version of their coverage Too Faced only offers a hydrating formula.

At the risk of sounding terribly old I have to admit that Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer does come across as Instagram makeup to me. I mean, ok, there are a good deal of high-coverage foundations around but after watching reviews of people slathering this stuff on their face under really bright lighting I was pretty much horrified and thinking, “Ok, this is Instagram makeup!”

I’ve literally watched people apply this directly to their face with the applicator and in my experience with the product you really can’t do that.

Let’s jump ahead and see some swatches and more of my review.

Too Faced very kindly sent me every single shade to try out for a week now. In that week I did struggle finding a good shade match, I did struggle with application, and I finally found my happy place with this formula and type of coverage.

I have smooth, blemish-free skin but I do rely on foundation to even out my skin tone and brighten my complexion since I find it very dull. I have drier skin as you know however, at the moment with Summer here I am a bit oily on my cheeks and forehead. I don’t feel I need nor do I want a full-coverage foundation but I do want a full-coverage concealer as I have tired eyes, puffiness, and finer lines I’d like to conceal. I am not used to using foundation near my eyes nor do I use it all over my face. I’m one of those people that swipes down the sides of my nose, blends out, and I’m done. I don’t really require a lot of foundation. I also rarely set with powder. I do spend a good deal of time concealing under my eyes and setting with powder to brighten up that area. I think all this info is good to relate back to you so you can understand my thoughts about Too Faced’s formula.

I am a fan of the original Too Faced Born This Way Foundation formula but as a fan of that formula I don’t think it necessarily means you’ll be a lover of this new formula since the two products are like apples and oranges and can’t be compared.

Ok, all that being said let’s get into this review.

When I first got the box of shades that Too Faced sent me I was pretty overwhelmed and started playing around with all the shades. One of the first mistakes I made was applying the product directly to my face with the diamond-shaped applicator. Everything looked gray on me!? Seriously, all the shades tried had this weird gray tone. It was like some sort of reverse oxidation. I realized fairly quickly I was just applying too much but we’ll discuss that in a bit. After a little swatching and playing I headed onto to Sephora to look up the tones. Lucky enough not a few short weeks ago I was at Sephora and had my Color IQ redone because I tan easily no matter how much SPF I’m wearing and I needed a darker shade of coverage for the Summer. I was shocked to see that there is already a color match for me on Sephora’s site thanks to Color IQ (shocked because typically new foundations or concealers don’t always have a Color IQ match right away). They recommended Natural Beige to me which is a light medium neutral. Just for reference I’m Light-Medium in Shape Tape Concealer but it has pink undertones.

I wouldn’t say Natural Beige is perfect for me as it seems a smidge dark but it isn’t too bad and I can mix other shades in like Nude to lighten up the color. I actually selected Nude for under my eyes but I’m still trying to figure out the perfect shade for use under my eyes as Nude seems a little too light. I admit I struggled a little bit with the shade selection and I’m still mixing amd matching to see what works for me.

Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer swatches

Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer Swatches (Swan, Snow, Almond, Porcelain, Vanilla)

Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer Swatches (Nude, Golden Beige, Light Beige, Natural Beige, Warm Beige)

Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer Swatches (Sand, Warm Sand, Honey, Butterscotch, Mocha)

Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer Swatches (Sand, Warm Sand, Honey, Butterscotch, Mocha)

Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer Swatches (Maple, Chestnut, Mahogany, Toffee, Cocoa)

As I mentioned above the first time I started playing with this formula I applied way too much and guess what?! I hated it! I started out but swiping down the sides of my nose and swiping three stripes under my eyes. BAD idea! I tried blending it with my fingers and that was an equally bad idea. It was mask-like, dry, and it blended so poorly. I created a mess on my face to say the least.

There was a learning curve for me with this formula to say the least and I had to adjust my quick swipe and blend foundation method. A blending sponge is handy to have around as it makes blending way easier or a foundation brush of some sort as well as a mixing palette of some sort or just the back of your hand.

I highly advise against applying this directly on your face. I’ve taken to applying it on the back of my hand and swiping a brush or a sponge in it a few times to warm it up. The formula is very thick and very creamy but it does feel dry-ish if you apply too much and feels like a mask. If you take a minute to apply it on your hand and just leave it there it warms up quickly and becomes much, much more easier to apply and blend. They are so not joking when they say this is full-coverage! I’d go so far as to say the coverage is even better than Kat Von D’s Lock-It Tattoo Foundation. It’s very, very, very pigmented and it’ll hide most any issue you’re looking to conceal such as redness, birth marks, blemishes, acne scarring, dark spots, etc…etc…!

As I said above if you apply to much it feels like a mask! I hated it at first because I didn’t sheer it out enough during application but once I sorted out the the correct way to apply and blend I was able to sheer the coverage out to my liking and it felt very lightweight and comfortable on my face without adhering to drier areas. The coverage was very smooth, seamless, and natural when I applied just the right amount but too much did feel dry, mask-like, and looked like I had stage makeup on. You just have to find your happy medium with this formula and once you do you’re good to go.

I’m still on the fence if I like it under my eyes. There’s no doubt the coverage is very, very pigmented so this does wonders under eyes but it feels like I’m applying foundation under my eyes versus concealer and the application is a little bit difficult for me since it proved a little harder to blend under my aging, finely lined, drier eyes. I felt like I was tugging quite a bit and it felt a lot less creamier than Shape Tape Concealer’s texture and formula. If you have finer lines or crepey skin this is not going to be your concealer formula of choice. I felt like I really needed to prep well before attempting to go anywhere near my eyes with this. I did experience very minor creasing during the wear of 10 straight hours but nothing too bad. As for my face, that was a solid 12 hours of running around and I never had a hiccup with fading issues. It truly does wear long, strong, and hard. Oxidation seems like an issue if you apply too much as I experienced it going on gray if I applied too much but if I applied smaller amounts the color was fine.

Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer is a pretty impressive formula but I still feel it’s a bit like stage makeup or as I call it Instagram makeup. It’s really not a formula that your average, every day makeup user is going to embrace or at least I don’t think it is. If you’re the hardcore beauty junkie that doesn’t go out of the house without falsies, a winged eye, and full on makeup this is most definitely your formula. But if you’re more of a softer, natural girl next door makeup lover you might feel like this is a lot makeup for you. I do consider myself a makeup addict but when it comes to foundation I tend to go softer, lighter, and more natural so this isn’t quite a formula I’d likely reach for daily. It is one I’d reach for when I want to look perfectly made up and flawless though. These are some things to take into consideration when shopping for a formula like this.

All in all, Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer makes good on many of its promises. This is full-coverage foundation at its best with a long, strong wear time.

What’s your experience with Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer?

Have you tried it?

Planning to buy it?

Do share!

Where to buy

Sephora Too Faced Ulta

Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer is a full-coverage, 12 hour wear foundation formula that doubles up as a concealer, highlighter, and contouring tool. It’s available in 20 shade selections and will set you back $29 for .05 oz. In my experience with the product it pretty much fulfills all it’s promises of high-coverage and long-wear. I struggled a little with the application initially as this is a less is more product and it can easily be overdone. After finally getting down the application and blending technique down correctly I was very happy with the results and the coverage! I had good smooth coverage without the foundation adhering to my drier areas. I’m still currently trying to figure out if I like using it under my eyes or not as I did experience a little poorer blending issues in this area as the product felt a bit drier and less creamier than Tarte’s Shape Tape Concealer with some minor creasing. But all in all, so far this formula is very promising!

Water, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Triethylhexanoin, Isoamyl Laurate, Methyl Trimethicone, Pentylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/ Sebacate, Hydrogenated Starch Hydrolysate, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate; Silica, Perfluorooctyl Triethoxysilane, Aluminum Hydroxide, Hydroxyacetophenone, Sodium Chloride, Disteardimonium Hectorite, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, 1,2-Hexanediol, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Glycerin, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Sodium Hyaluronate, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Rhododendron Ferrugineum Extract, Potassium Sorbate, Sodium Benzoate, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499).

Pros

  • Great coverage for head shots, selfies, Instagrammers, Bloggers.
  • Very pigmented and will hide many skin imperfections.
  • Very, very long wear.
  • Very affordable and will last a long time as a little goes a very long way.

Cons

  • Not a great concealer for aging or drier eyes.
  • Has a bit of a learning curve to get the perfect technique for application and blending.
  • A little thicker and less creamier than Shape Tape Concealer but a lot more pigmented.

Who

This is a great pick for anyone who struggles daily with imperfect skin. This will truly provide a perfect, flawless canvas when applied correctly. If you have severe issues such as birth marks or acne issues this coverage will go a long way at restoring your confidence and giving your skin a beautiful, flawless look.

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

Comments

  • Sarah

    I bought Snow because it was the only shade available remotely close to my skintone at my local Sephora inside JCP. I too have been struggling to love it under my eyes. I’ve only tried applying it with my fingers and an Artis brush and I liked the finger method exponentially more, however, for context, I applied it with my fingers in a very limited quantity on bare skin. I have been loving the Makeup Revolution concealer so much that anything else barely comes close. I don’t think I’ll return my tube, but I will continue to play around with it. I haven’t tried the Tarte Shape Tape concealer mostly because I refuse to support Tarte, and I do love the Born This Way Foundation consistently more than any other foundation in my collection.

    • Isabella Muse

      it feels too dry to me under my eyes. I have to really warm it up! it just lacks the creaminess of my other concealers. Oh lord Makeup Revolution ruins all concealers for everyone lol! ;-D That stuff is awesome and freaking seven bucks! I think you have to warm it up and sheer it out before you apply it directly on your face for the best finish. As if you apply it from the tube it is frightful! Looks like a mask!

    • Sofie

      Hi! I am thinking about ordering this concealer, and as too faced is not avalible in store where I live, I was wondering what shade you use in other concealers/foundations (I am thinking about ordering ”Snow” since my skin is fair with pink undertones, like a nw15/nw20 in Mac and mont blanc in nars Sheer Glow)?

      • Mikki

        I would say it’s more neutral to slightlyyy cool/pink. A youtuber I watch, Zabrena, is really fair and cool toned and found snow to work for her. I believe she uses Fair in shape tape.

  • Crystal

    It’s not you! I had the same blending issue! I’m slowly learning the right way to blend this it doesn’t look like I have a ton of foundation on!

  • Nancy

    I don’t know if I got lucky or what but Sephora at JC Penny had this out early and I was able to get a bottle. I like it so far! Very, very pigmented. You’re right about it being a heavier foundation though and not what I’m normally used to wearing!

  • Maria

    I was going to get this in either vanilla or porcelain when I saw swatches on you tube. Your swatches of these shades seem more yellow. I do not have Sephora or ULTA near me. I am confused.

      • Sarah

        The foundation is extremely yellow as well, IMO, so I think it’s an undertone choice. I can’t find an exact match in the foundation and I end up wearing a shade that is darker than I’d prefer just because I love it so much.

        • Isabella Muse

          My photos make it look even more so though I think! But yes, quite yellow! I’m mixing two shades at the moment to get a good match!

    • Mikki

      Unfortunately I haven’t seen it personally at Sephora yet, but I’ve watched almost every youtube vid out for this concealer and honestly they’re all pretty yellow. If it helps, Porcelain from what I’ve seen is a bit more neutral-to-cool compared to Vanilla and should land somewhere around Light Neutral in Shape tape.

  • Christina

    Hmm, I might check this out anyway for the full coverage. I don’t use concealer under my eyes and prefer just a light illuminating wand, but I’m hoping I can use this on blemishes. Pots can sometimes be a bit dry looking, and if this is as pigmented as everyone is saying it is, it might just be what I’m looking for.

    • Isabella Muse

      I can’t! I have to drop Martin at the airport and act like an adult and actually do adult things before the weekend. Why don’t you stop by and pick up the shades that aren’t working for me? I’ll burn down the place and make us dinner in the microwave.

    • Isabella Muse

      Totally understandable as this isn’t light coverage by any means! Very pigmented!

  • Laurie

    For me, the only reason to wear concealer is to cover my under-eye circles and bags. Since lightening a bag only serves to highlight it, and because I’m super fair, the option of using a shade or two lighter to brighten isn’t going to work. And because mascara always transfers and it doesn’t take much powder to age me because I’m already finely aged, concealer is generally a huge WTH for me. I’ve added a tube mascara to try and deal with the transfer, and it helps, but all the heavy-duty concealers require more skill than I possess to blend out. I would try the new Colourpop, but as with their foundation, I can’t figure out based on descriptions which one will work with my NC10 skin that is more neutral ghost than anything. Looks like this one would not be a good one to try. Thanks for your review. Reading it reminded me of the first time I tried concealer like a YouTuber. Holy crap, was it a mess! Seriously, I love your reviews because you are a real person, not a hair-tosser or someone comfortable wearing Instagram makeup.

    • Isabella Muse

      likewise! I do want to brighten the area up but I’m not really applying my concealer in a great big triangle and blending it. typically I swipe a bit and blend but not major gobs of concealer under each eye. I’m too old to get away with that and it ends up looking a big old mess. I tend to stick to a very very fine layer of powder applied with a small blending brush as I can’t do a lot of powder under my eyes either! Colourpop is a horror show for me picking a good shade. There foundations and concealer swatches are terribly off for me. My pleasure!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I’m actually very flattered you think so! I aim to be real ;-D

    • Anna

      Just chiming in! They don’t come any realer than you Muse! Love this review, love you!

  • Kish

    Wonderful review! I appreciate all the time it takes for you to try out every new thing. And confession: the first time I watched an IG tutorial I thought it was for a circus show. 17 layers later and she was done lol. I don’t use concealer all over my face, that’s what foundation is for. That said, I’ll happily pass on this. Tarte Shape Tape works great for me.

    • Isabella Muse

      thanks Kish! ;-D lol!!!!!! I have to admit I do mentally cringe sometimes when I see people slathering on gobs of foundation! It’s a bit scary! Neither do I. Typically I use it under my eyes only but no where else! I’ve seen people do their entire face with Shape Tape Concealer (not the foundation Shape Tape the CONCEALER!). I think you’ll be happier for it. I still like Shape Tape better than this formula tbh!

  • Lorraine ER

    How would you say it compares to urban decay all nighter concealer (if you have that one)?

    • Isabella Muse

      much more pigmented, creamier, thicker for sure! Interestingly enough the formula sort of blends the same for me though as I struggled with blending UD’s formula a bit!

  • Mark

    Peeps are going to have a hell of a time trying to find a MAC match!

    • Isabella Muse

      The two aren’t comparable formula-wise so you might want to check this out if you want more coverage that the original formula can’t provide!

    • Isabella Muse

      I don’t blame you! It’s a bit tricky especially if you have dry skin and fine lines!

  • MissMercurial

    Great review – super thorough, which I always appreciate and few meet what I consider as giving enough information, but still wholly readable.

  • Arcy

    I’ve had my eye on this concealer and have been watching a lot of reviews. It’s interesting to me that half the reviews are that it’s dry and half are that it’s too creamy. Aaaagh! Gonna have to try for myself and just keep the receipt just in case it goes awry.

  • Catalina

    hey! I’d like to know which shade would you recommend to me.
    I use shade Light-medium honey on Tarte Shape Tape and use a NW22 in Mac.
    Thank you so much. And by the way, awesome review!

    • Isabella Muse

      I don’t sorry I don’t have all the shape tape shades and I’m not familiar with MAC’s shade range to make a good guess on your tone! It’s difficult to recommend shades online! Thank you!!!!!!!! <3!

  • Olivia

    Does the Concealer ever set or dry down? Or does it remain feeling tacky kinda like the it cosmetics bye bye under eye? I was wondering about this because I have oily skin.

    • Isabella Muse

      It sets to a soft finish not tacky like It Cosmetics imho!

  • cristina

    Does the Tarte Shape Tape oxidise on you (at least a full shade on me)? Does this one ? Thank you 🙂 C

  • Marianela

    Hello.
    Sorry, but I don’t speak English. I’m using a computer program to translate.
    I´m using Tarte Shape concealer and I love it.
    Which of the two correctors has more coverage Tarte Shape Concealer or Too Faced Born This Way Multi-Use Sculpting Concealer??.
    What’s your favorite?
    Which has marked the least your lines of expression?

    Many thanks for everythink.

    I love to read your opinions even if I have to use a program to translate them (ja,ja).

    Kisses XXX

    • Isabella Muse

      Hi Marianela! how are you? My favorite is still Tarte Shape Tape Concealer. I find it creamier and easier to blend under my eyes and that’s where I need the most coverage. Too Faced was a bit drier and creased under my eyes and didn’t quite blend as easily. I also feel like Shape Tape looks much more natural for me and doesn’t fall into my natural lines. I hope this helps!? 🙂 xoxoxo!

  • ECfromDC

    I have ‘Mocha’ in this concealer….it oxidizes I’d say within about 1/2 shade lighter than my complexion (I like my concealer/highlighting about 1.5-2 shades lighter). I love the coverage and formula but I think I will get ‘Honey’ as it’s sorta similar in undertone to ‘Mocha’ but lighter. I’m going to use up the concealer I have which is still about 90% full but I will purchase ‘Honey’ in the future. I wear Chestnut in the foundation….not sure how people my complexion who wear the Chestnut or Chai foundation shade that use the super coverage concealer in ‘Chestnut’ as well for highlighting/brightening purposes.

    • Isabella Muse

      It doesn’t compare to NARS at all. Completely different products and formulas.

  • Skye

    Hello, what would you recommend for concealer that does cover dark undereyes but is also natural looking for days when not wearing foundation? And long lasting? All concealers tend to fade after a couple of hours on me. :\

      • Skye

        Super dry! Under eyes are extremely dry also :\
        Thanks for getting back to me 🙂

          • Skye

            Wow thanks! Is it pretty undetectable on days that you don’t wear foundation? I can’t stand concealers that make me look like a “reverse panda” (shape tape I’m looking at you!) On days that I’m not really wearing makeup but want to cover dark undereyes.

          • Isabella Muse

            My pleasure. both are pretty pigmented concealers and with proper blending you should be good for seamless coverage. It really depends how much you apply and the technique you use to blend it out! Try applying a drop or two of facial oil under your eyes prior to shape tape application, it might help smooth the way and create a more natural finish for you! ;-D