Uh oh! It’s only October and I’m already sort of bored with the Holiday Makeup Collections. Please don’t throw tomatoes at me!
One of the stand out collections this year that did surprise thus far is Too Faced Holiday 2018! The Tickled Peach Eyeshadow Palette was really, really good and so far in my testing, I am liking Gingerbread Spice as well! It’s about time that someone took notice that Holiday Collections and quality haven’t gone hand and hand for years now. It’s nice that Too Faced made some effort to improve the formula on their latest release.
However, so far, everything else has been a bit meh. Don’t get me wrong there’s a gift set here and there that I’m liking but nothing magical has really jumped out at me yet and I do feel like we are fairly deep into Holiday. That means there has to be something that I want right? Not so much!
I tend to liken the Holiday Makeup Collections to a Pyramid Scheme. Don’t laugh, it’s true, think about it.
Holiday starts trickling in around the end of August and by the second week of September we are pretty much knee deep into it and by the end of September almost 99% of all brands have launched. Obviously makeup junkies start buying at this point but there are a select few that are reserved about their purchases. Baiting their time, waiting on a sale but many makeup users are spontaneous and still experiencing FOMO. Remember, not everyone in the makeup world has been around the block as much as you have so FOMO plays an important role in a new makeup users world as well as a brand’s world as they are hopefully to capture the new audience’s attention and money.
It almost feels like they get money from the initial collections to pay for the prior collection and create more collections to get more money to pay for the last collection and so on and so fourth. Totally a pyramid but one wonders, are they making money or will Tarte end up at Target next year if you get my meaning!
See, the initial collections are all here but we still have to get through the biggest shopping event of the year. Christmas! That means we’ll see more collections, gift sets, and upcoming releases. You didn’t think what we’re seeing now was the end all of the Holiday Makeup season did you? It’s not.
We’ll have vaults, advent calendars, plenty of Black Friday and Cyber Monday exclusives and likely new eyeshadow palettes as well to look forward to. So, yeah, right now it might all be a bit boring but the beauty bug might bite you soon enough when even more collections slam us in November.
Not to mention Too Faced typically launched their Spring Collection the week of Christmas.
It’s an endless cycle.
As for me, I just want to enjoy Fall.
And maybe have some brand throw something truly unique at me that captures my eye.
How about you?