It Cosmetics Confidence in a Gel Lotion ($36) is a new hydrating gel moisturizer that’s launching in the It Cosmetics New Year, Your Most Beautiful Skin! Collection QVC Today’s Special Value for January 2019 that debuts on air this Saturday and is available now on qvc.com. As of now, Confidence in a Gel Lotion is exclusive to this set but It Cosmetics does have it as “Out of Stock” on their website which means at some point it will be available as an individual purchase across their site and other retailers.
Update: This is coming soon to Ulta.com!
Considering the Today’s Special Value Set contains 3 full-size items as well as a brush for $69 as well as free shipping you might want to indulge to get your hands on the moisturizer as who knows how long it’ll be before it launches at other retailers.
This is labeled review and I do have some reservations about calling it a review because I haven’t properly tested this moisturizer for that long. I was torn whether to post my thoughts so soon because I’ve taken to trying my best to reserve judgement on certain skincare for a month or longer before I review it. But considering this product actually performs and does what it says it will almost instantly I felt a little bit better about sharing my thoughts and “review”.
It deserves being mentioned I am not a fan of It Cosmetics Confidence Skincare Collection. Sadly, Confidence in a Cream, Confidence in an Eye Cream, Confidence in a Cleanser, etc..etc…just weren’t products that held any appeal. I’ve tried them all, used them, and just took nothing away from the experience. A lot of It Cosmetics skincare is very hyped up but ends up turning into a disaster due to the addition of ingredients like citrus oil. Thankfully, Confidence in a Gel Lotion does not contains citrus oil and lucky enough no strong fragrance and no fragrance at all that I detected.
One of the smartest choices It Cosmetics made with this formula was putting it into a pump jar so all the lovely stuff inside like sodium hyaluronate stays safe and sound. Confidence in a Cream has a load of nice ingredients as well but the jar packaging was an issue preventing those ingredients from staying fresh and potent.
As an It Girl or Guy I’m sure in the past you’ve noticed some of It Cosmetics products were made in Korean (like their CC Cream). Confidence in a Gel Lotion is made in the USA however, it does have a very traditional Korean skincare formula. This is a lightweight gel moisturizer that contains a good deal of water and glycerin but also dimethicone which gives it an interesting texture that turns into water as soon as it hits your skin and absorbs right away. According to the brand it provides lasting hydration and this is in fact true. It not only hydrates my very dry skin but keeps it very moist throughout the wear without being sticky, tacky, or dewy. I started using it as my daily moisturizer for the past week and it’s treated me beyond well thus far. It wears well under makeup, hasn’t broken me out, and left my skin fresh and well hydrates but not dewy nor shiny.
I really liked this one and felt like it managed to deliver excellent moisture in a lightweight formula!
It Cosmetics Confidence in a Gel Lotion is available now exclusively in the It Cosmetics New Year, Your Most Beautiful Skin! Collection QVC Today’s Special Value Set.
Where to buy
It Cosmetics Confidence in a Gel Lotion is a new moisturizing, lightweight lotion that’s launching in the It Cosmetics New Year, Your Most Beautiful Skin! Collection QVC Today’s Special Value Set which is available now at qvc.com. It is not yet available as an individual item but it is listed on It Cosmetics website with a retail price of $36 for 2.5 oz and will likely be available soon for purchase if the Today’s Special Value Set does not interest you. Unlike Confidence in a Cream, this new lotion does not focus on anti-aging benefits but more on hydration ones. It’s marketed as providing 72 hours of moisture in a lightweight gel lotion that absorbs quickly into skin without being tacky, sticky, or dewy in finish. It does contain sodium hyaluronate which is well known for retaining moisture as well as plumping skin but that is lower down the ingredient list. It does contain citrus acid but thankfully doesn’t contain the strong citrus scent that many Confidence Skincare items are known for. I really liked it and felt like it hydrated my drier skin intensely.
AQUA / WATER / EAU, GLYCERIN, DIMETHICONE, PROPANEDIOL, DIMETHICONE/PEG-10/15 CROSSPOLYMER, POLYMETHYLSILSESQUIOXANE, PHENOXYETHANOL, CITRIC ACID, SODIUM CHLORIDE, CHLORPHENESIN, SODIUM CITRATE, P-ANISIC ACID, DISODIUM EDTA, PEG-10 DIMETHICONE, TOCOPHEROL, SODIUM HYALURONATE, SODIUM HYDROXIDE, ALOE BARBADENSIS LEAF JUICE, ADENOSINE, DIPROPYLENE GLYCOL, PROPYLENE GLYCOL, CEREUS GRANDIFLORUS FLOWER EXTRACT / CACTUS FLOWER EXTRACT, CETEARETH-25, SOLUBLE COLLAGEN, GLUCOSE, SODIUM BENZOATE, LACTIC ACID, CI 19140 / YELLOW 5, CETYL ALCOHOL, POTASSIUM SORBATE, DIPEPTIDE DIAMINOBUTYROYL BENZYLAMIDE DIACETATE, CERAMIDE NP, BEHENIC ACID, CHOLESTEROL, TRISODIUM EDTA, CERAMIDE NS, ETHYLHEXYLGLYCERIN, CERAMIDE AP, CERAMIDE EOP, CERAMIDE EOS, CAPROOYL PHYTOSPHINGOSINE, CAPROOYL SPHINGOSINE, ASCORBYL PALMITATE. D227948/1
- Very hydrating yet lightweight.
- Absorbs easily, wears well under makeup or even other moisturizers making it useful as an essence if you’d like to use it as such.
- No fragrance.
- Excellent pump packaging ensures ingredients aren’t exposed to air!
- Isn’t yet available as an individual purchase.
- Contains silicones.
It Cosmetics Confidence in a Gel Lotion is an ideal pick for anyone who required instant intense hydration!