September 12, 2019

Urban Decay Naked Honey Eyeshadow Palette Review & Swatches

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.
4 stars out of 5

Urban Decay Naked Honey Eyeshadow Palette ($49) is a new, permanent 12 shade eyeshadow palette that contains warm golds, warm, and rich browns. The palette is one of a few new style Naked Eyeshadow Palettes that was leaked on social media last year. The first palette, Naked Cherry, was launched quickly after details became available via social media and Instagram about it, Naked Honey, and a third yet to be released palette called Naked AF.

I was pretty excited about Urban Decay Honey however, a little wary as well because I didn’t really love the Naked Cherry Eyeshadow Palette. Thankfully, enough I was pleasantly surprised and did enjoy this one.

I think most people would agree that Urban Decay has reached the extent of all they can do with Naked Eyeshadow Palettes so, it is nice to see them launching something completely different after an endless round of nude, natural palettes. Granted, Urban Decay Honey is still very much a warm palette but at least it’s not a ton of all brown eyeshadows yet again. It’s interesting to see them veering away from the smokier brown eye look a lot of the older Naked Palettes would get you. Perhaps in the future we’ll see more colorful options in the Naked Eyeshadow Palette Collection as they continue to release these.

One thing that has had a dramatic change would be packaging and price. The original Naked Eyeshadow Palette was $44, contains 12 eyeshadows which were 0.05 oz each plus a double-ended eyeliner and a small Primer Potion (0.13 oz). That was 12 full-size eyeshadows! You got a lot of bang for you buck nearly ten years ago. Nowadays, the Naked Palettes are smaller and will set you back a bit more cash. Urban Decay Naked Honey Eyeshadow Palette contains 12 shades that are 0.033 oz each and a double-ended brush and no primer, no eyeliner. It’s priced at $49. You’re getting a hell of a lot less product in 2019 than you did back in 2010. Not to mention the quality isn’t the same either as the original Naked Eyeshadow Palette was one of the best palettes in the Naked line in my opinion.

One thing that has changed for the better is an addition of a brush and better packaging. The original palette came in a velvet lined magnetic compact. I hated it. It collected lint and gunk and it was just awful. They did change the packaging a few years later but none the less I still remember the horror story of the original. Nowadays the palettes are typically made of a heavier plastic and with a click to shut closure. I do think the newer packaging is much more sturdier plus it keeps the shadows sealed nicely when not in use. I’m also a big advocate the the addition of a brush versus an eyeliner. The brush includes is dual-ended with soft bristles and comes in very handy for blending and application. I honestly have plenty of eyeliners already and I actually like the brush addition versus the liner but I may be in the minority feeling that way. Naked Honey’s compact is particularly pretty with a spilled, wavy design that looks like spilled honey. It feels very 70s and gives me Boogie Nights vibes.

The palette didn’t disappoint me when I opened it. It’s just as beautiful as the promo images and as I had imaged it to be. A lot of the shades are warmer, yellow tones but they didn’t include a ton of orange or cooper shades to offsets those yellows. Instead they went with brown which is always a rather fantastic shade to play off warmer golds and yellows. I think on some levels that makes this palette rather unique as most of the gold palettes you own likely rely on coppers and cranberries. This plays with a lot of chocolate-y browns and I like that. It makes it a rather great pick for Fall eye looks (even though it seems to be promoted for Holiday 2019).

I was also impressed with how well the shades pair up together. One of my biggest complaints when the Naked Heat Eyeshadow Palette launched was I felt compelled to bring in shades from other palettes so I could create a look as the shades all ran together. I do feel like Naked Honey is very much a solid palette with good transitional and contrasting shades that you can easily create a solid look with. If you star from the shade Swarm (third shade in the palette) you’ll notice that you have a good trio of shades that work together. I mean, you can combine shades anyway you want but the palette seemed to be grouped in trios that work well together. Like Swarm, Amber and Keeper go well together and Golden, Honey, and Queen Work great together…it’s really a no brainer to create a look without having to think too hard about what works well with what.

Urban Decay Naked Honey Eyeshadow Palette (Hive, Drip, HBIC, Sting)

Urban Decay Naked Honey Eyeshadow Palette (Flyby, Sweet, Swarm, Amber)

Urban Decay Naked Honey Eyeshadow Palette (Keeper, Golden, Honey, Queen)

Some of the peanut butter like shades are really stand outs for me. Swarm and Keeper are two warm orange and warm brown shades that remind me of peanut butter. They are pretty shades and quite unique. I like Amber too as it isn’t your run of the mill cooper! It’s lighter yet warm and pairs up nicely with Swarm and Keeper. In some ways, the palette isn’t quite what you might envision as a golden honey one but more of a brassier honey or an amber honey or even a dirty honey (yeah, that actually perfectly describes it).

As with most Urban Decay Palettes nowadays this isn’t quite the formula I “grew up with”. It’s a lot thinner, a lot less velvety, and considerably more drier. I just remember Urban Decay Eyeshadows having such a beautifully velvety formula with ridiculous pigment and some of the newest palettes simply haven’t recaptured the magic of that formula.

The good news it isn’t the worst palette I even tried. I just feel the formulas of the shades is a bit thinner and dustier than I’m used to. None the less, the shadows apply well and blended easily however, I did experience a surprisingly amount of fall out. It wasn’t really a chunky or sparkly fall out but some of the metallic shades just created a dusky kick up around my eyes that was a pain to remove. The mattes were firm and had less fall out with a very easy to blend formula that wasn’t patchy.

I think an interesting aspect of the palette, which I don’t find myself minding, is the fact that there are 7 out of 12 matte shades here. That’s quite a lot of matte shades and sometimes they can be a tad difficult to pair up together. I find mixing finishes is always easiest to create a look and this does leave a lot more desirable finishes like metallics, satins, or shimmers. I personally like that matte dominates the palette because I tend to use only one or even two sometimes three shades in a look and I’m done. But if you’re more intricate with your looks and use four or more shades you might find that it lacks enough finishes to complete the look. I was fine with it though and was able to easily pair up shades to create looks. I just really like the color scheme a lot in this palette!

So, honest opinion as always, this isn’t the best palette I ever tried in my life (and not the worst) but I think the colors are unique enough to warrant a purchase and I do think you’ll get a lot of use out of it if you like warmer shades. Keep in mind it isn’t your typical warm, natural palette which is one of the things that might push you into a purchase. I liked it. I do wish the quality was a little tiny bit better but it applies and blends well so, I give it a go ahead to buy! I think it’s worth picking up if you like these types of shades!

Is the Urban Decay Naked Honey Eyeshadow Palette on your list?

Urban Decay Naked Honey Eyeshadow is available now at Sephora.

Where to buy

Ulta Sephora

Urban Decay Naked Honey Eyeshadow Palette is a new, permanent 12-pan eyeshadow palette that will be releasing September 23rd for Fall/Holiday 2019. This is different and unique warm palette with brassy golds, browns, and pretty amber shades. The palette is dominated by mostly mattes with some metallic shades as well. The mattes were firm but not dry and had an easy to be apply formula that blended well without any patchy issues. I felt the metallic shades were a touch thinner and drier with some fall out but not a chunkier pigment or glitter fall out but more of a powdery one that was difficult to clean up. Although dry they applied easily and blended well. I felt that some of the shades were unique enough to warrant a purchase as it’s now your typically gold and brown palette. The shades seem different and create some really pretty looks!


  • Excellent range of shades.
  • Beautifully packaged.
  • Great brush included.
  • Not your traditional warm eyeshadow palette!


  • Dominated by mattes (might be an issue if you don’t like the finish).
  • Some fall out.
  • Drier textured shadows but no blending or application issues.


Urban Decay Naked Honey Eyeshadow Palette is a perfect pick for the Fall season and ideal for those who love warmer shades!

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Denise

    I am wondering if “Naked AF” is still coming, or if UD didn’t actually change the name and release it as Naked Reloaded.

    • Isabella Muse

      I think it might still be coming! Honestly, they are nowhere near done with “Naked” everything yet 😀

      • kjh

        Looking back at UD, they always were the trendsetter. Now, uh, not so much. CP at the low end and ABH at the HE have significantly eclipsed UD. I think in their effort to expand into full spectrum (foundation, concealer, setting powder, fixing spray, etc) they have lost big ground on their core competencies: eyeshadow and lipstick. I realize that some of the expansion products are TDF, but UD was putting the R&D into the new stuff, and maybe cut corners on the e/s? I swatched Heat and never considered it. Revamp everything into Revolution. Great, we gotcha with a major revamp. It wait,it’s 2 years old, better do another total overhaul; we’ll call it Vice. UD will NEVER be what it was in our memory banks. And that includes edgy without the sex and drugs!

  • Angela

    This looks so nice on you, Isabella! It would make me look sickly as I have a cooler skin tone (and also porcelain-fair). LOL i need the copper/cranberry tones to give my face a little more warmth. This looks like a good mix of mattes and shimmers but sucks they have so much fallout.

    • Isabella Muse

      Thank you my love ;-D I hear ya I hear ya ;-D Did you see that new colourpop burgundy palette that launched today? Might be just whatcha need ;-D The fall out was a pain but I guess I shouldn’t complain too much bc there are shades I have that are way worst from UD!

  • Carol G

    Definitely getting this. I have a ton of Ulta points so it’ll be free for me…but I love the color story. I will get a lot of use out of this as these are among my favorite eyeshadow colors. I can see just using this everyday for awhile. (I usually wear something different every single day since I own a lot of makeup).

    • Isabella Muse

      I do too. It’s a really great range of shades and different than the normal round of warm palettes we’ve seen 😀

      • Erina

        I got this from Ulta for 20% off and using my points so I only spent $6. However, it was one I had been eyeing for a while because I’ve been really wanting golds and mustards so this was an easy decision. I’ve never tried UD before and I really like it. Most of the shadows are easy to blend and I love the metallics. It’s definitely a different type of neutral palette, which I’m enjoying.

    • Angela

      I have SO much eyeshadow (and lipsticks but that’s irrelevant today LOL) that I could never buy any more and have enough to last the rest of my life and my 6-yo daughter’s LOL. Perhaps if we did different looks for each eye every day…..

    • Denise

      Carol, just a heads up- ULTA traditionally drops a 20% off code right after 21 Days of Beauty ends. If you wait, you can get an even better deal with your points!

      • Carol G

        Yep, my thoughts exactly! Was definitely going to wait until a 20% off since this isn’t a LE product so I’m in no hurry to get it…

  • Mandy Comeaux

    Which lippie are you wearing with the yellow outfit in these pictures?? It’s gorg!!!

    I kinda fell off the UD train with the Naked Smokey palette – the quality just wasn’t the same anymore, and paying more for less product just doesn’t sit right. But every so often something will catch my eye, and I’ll have the huge internal dialogue on whether or not I “need” it. If they release a smaller or travel version of this palette, that might be something I get. Still unsure on the large one!

    • Isabella Muse

      thanks Mandy! It’ Milani Temptation 🙂 I have a review upcoming in a few for it! The quality on UD has been iffy for a while now for me. Every so often sometime captures me too, this is one that caught my eye for sure (I was given a press sample but even if I wasn’t I’d likely buy it for myself because it’s really my kind of palette). A smaller one would be pretty cool ;-D I’d say go in store, play around with it, that always helps me to make a firm yes or no choice ;-D It’s in stores the 26th I believe!

  • Carmen

    I think it’s a beautiful palette, but I have dupes for all of the shades so it’ll be a pass for me. I am excited about the Honey primer that’s coming out with the collection though. I may snag that! Do you plan on trying it?

  • Benni

    Thanks for the review and swatches!

    I keep seeing the $44 price tag, but everywhere I look the palette seems to cost $49 USD?

    • Isabella Muse

      Sorry I corrected that. I was going by the press release and that says $44! I put it at $49 which is what Ulta and Sephora listed it as! Hmmm!

  • Lauren

    How do you think this palette compares to other honey themed palettes out there. I’m thinking Too Faced’s Peanut Butter and Honey or ColorPop’s Uh-Huh Honey. I almost feel like UD is following a trend, rather than setting it here.

    • Isabella Muse

      I think uh-huh honey is way brighter, way more primary yellow in tone a lot less warm than this! Too Faced is sort of toned the same way but a lot less variety and the colors are considerably different! UD’s is much, much warmer and deeper. Does that help at all!? I hope 🙂

  • Kish

    This is a lot nicer than I anticipated from the promo pics. However, I think the mini one they are coming out with will be enough for me. It comes in a set with the primer and setting spray and I think an eyeliner. One of the only things that has caught my eye lately.

    • Isabella Muse

      I just literally saw that set after you mentioned it! ;D and we were just talking about minis in this post haha!

  • Angie Clementine

    Looks nice, but I think I will wait for Covergirl or Rimmel to dupe this palette.

  • genevieve

    I was eagerly awaiting this palette, as I love the golds and amber shades, but when I saw how many orangey/mustard mattes were in there, it has put me off. I don’t wear mattes and the matte shades would not work on me. I am so disappointed.
    But at least UD has moved away from pinks/reds and orange.
    The shimmer shades are beautiful though…

    • Isabella Muse

      there a lot of matte sadly. the finish outweighs the metallics. I’m so sorry 🙁

    • Isabella Muse

      i actually don’t have it the shades never really appealed. I do have another ND palettes if you’d like to hear about those I can review in the future!

  • Luci

    I’ve been eyeing up this palette for a while now and I’m so glad I stumbled across your review. It’s such a pretty palette and those swatches are STUNNING. thank you for sharing, looks like I’ve got a purchase to make haha! xx

    • Denise

      Don’t pay full price for Naked Honey! I just picked it up from the UD site for $24.50. While it’s no longer available at that price, I guarantee it will be again, from multiple venues, and likely soon.