March 30, 2021

Tarte Shape Tape Ultra Creamy Concealer Review & Swatches

I purchased this item and I receive a small commission if you shop using the links in this post.
4 stars out of 5

Tarte Shape Tape Ultra Creamy Concealer ($27) is a new, moisturizing, full coverage version of the original Shape Tape Concealer with a built-in eye cream that provides 24 hours hydration and coverage. According to Tarte this is formulated with hyaluronic acid, vegan squalane, avocado, mango, and shea butters. It has a moisturizing matte finish that’s ideal for drier or aging eyes that doesn’t settle nor cake into eyes while providing up to 24 hours of moisture and 12 hours of coverage.

Sounds great right?

I did a post last week about how I suspected Tarte Shape Tape Ultra Creamy Concealer wasn’t as pigmented as the original and I’m right. It’s sadly not pigmented. Fact of the matter is if you want a creamy, moisturizing concealer that’s pigmented chances are you won’t find it. I find that hydrating concealers aren’t pigmented 99.9% of the time. You just can’t have the best of both worlds when to concealer. It’s either hydration or pigment and you do have to make a choice between the two.

In my case, I’m very lucky the original Shape Tape Concealer doesn’t crease and it wears long on me without looking dry! When they introduced this new Shape Tape Ultra Creamy Concealer formula I was excited but I didn’t hype myself up into believing it would be as good as the original which is my ride or die. I think that’s why I’m not disappointed with it as I wasn’t expecting much and that’s exactly what I got.

This isn’t to say it’s bad. It’s not. It’s a good formula! It’s just not as pigmented as the original and the marketing and reviews coming in from a variety of different places can be misleading. Anyone that tells you Shape Tape Ultra Creamy Concealer is going to get you the exact same coverage you get from the original Shape Tape might be using something different than what I tried because I can’t say that and I won’t say that. The two products are vastly different and are in no way the same in regards to texture, formula, wear, and pigment.

Tarte Shape Tape Ultra Creamy Concealer and the original Shape Tape Concealer are both 0.33 oz in size, $27 per shade, and available in 30 shades. The main difference is packaging as the original as a darker purple zigzag on the cap and the new creamy version as a lighter lilac one. I appreciate this because if you pop them in your draw cap up you can easily tell the difference between the two.

The shade range is supposed to correspond with the original Shape Tape Collection. My shade is 27B which Tarte says is a light medium beige with pink undertones. I personally feel the shade has a lighter peach undertone which is why it works so well for me. That being said the new creamy version actually fits that description more than the original shape tape. I found the shade was lighter and did have the pink undertone promised in the original formula. Lucky enough I also picked up shade 27H which never worked for me in the original formula as it was too light. It’s described as a light medium with peach undertones (that’s me! but it’s too light!) and sadly, just as with the original formula, this was too light. I ended up sticking it out with 27B which seemed to better of the two shades. I haven’t compared other colors but my original Shape Tape Shape and the new Ultra Creamy Concealer aren’t a match. Ironically swatched side by side below (original on the left and the new version on the right side) they do look the similar but when I apply them I can see the lighter peach undertone.

Ultra Creamy Concealer on the right and original Shape Tape on the right

Tarte Shape Tape Ultra Creamy Concealer Swatches (Original Shape Tape On the Right and the New Ultra Creamy on the left)

Tarte Shape Tape Ultra Creamy Concealer Swatches (Original Shape Tape On the Right and the New Ultra Creamy on the left)

The new formula is divine. Just as promised it’s super creamy, quite thick but blends easily, and feels very hydrating under eyes. I think it applies and blends like a dream. It’s very easy to work with and doesn’t set right away so you have plenty of time to blend it out. It starts out thick but does thin out as you blend it. Initially it’s very pigmented but as you blend the color sheers out and leaves you with a lot less coverage than you’d get from the original formula. It feels amazing! It’s very hydrating and doesn’t accentuate the dryness under my eyes which I’m prone too. I do have fine lines and I am dry but I had no issues using this and it is in fact ideal for my eyes! I think it wears very well for a hydrating concealer. Typically hydrating concealers tend to fade quickly on me but this wore very well. I can also set it easily with powder without any creasing issues nor any fading. It brightens up the eye area nicely but it doesn’t offer the full coverage it promises. I’d wouldn’t even say the coverage is medium. It’s pretty sheer. If you have finer lines, some minor tiredness, and just need something to brighten up your eye area this will do it. But if you suffer from terribly puff eyes, dark circles, or other imperfections I do think those issues are best tackled with the original Shape Tape formula. This in no one way competes with that formula.

The original Shape Tape is matte in finish yet still creamy and easy to blend. I do think the textures are a bit different. The original is a bit thicker and creamier and the new version has more of a creamier gel consistency. The finish of the new version says it’s a “comfortable matte” but I wouldn’t call it that! I’m not really sure what I’d call the finish! It’s almost a hydrating satiny finish. Not dewy but it looks and feels natural like a second skin. And of course, the pigment is vastly different on the two. Tarte’s very busy promoting the old version for normal or oily skin and the new version for drier skin but the old version has always worked for me and I’m not normal nor oily! I’m quite dry! I just make sure I prep very well before using it.

If you want to compare Tarte Shape Tape Ultra Creamy Concealer to something you may already own I’d say it reminds me most of Makeup Revolution Conceal & Hydrate Concealer in terms of texture but isn’t as pigmented. Will I continue to use it or even buy it again when I run out? Absolutely. It’s a great formula and it’s ideal for days I want a more natural look or days I’ve had plenty of sleep and don’t need hardcore coverage. It’s a very nice product that does conceal some issues just not all of them and I’m ok with that. This is an ideal weekend or more natural makeup day concealer! Of course, if you suffer from terrible dark circles I don’t think it’ll be something you need nor should you bother with it. But if you don’t require a lot of coverage under your eyes I do recommend it.

All in all, Tarte Shape Tape Ultra Creamy Concealer has a promising formula that applies, blends, and wears well. Sadly, it doesn’t bring full coverage to the table but it does brighten eyes up and provides decent coverage for those that like a more natural concealer. Those who hated the original Shape Tape might just find themselves looking this version.

Tarte Shape Tape Ultra Creamy Concealer is available now.

Tell me if you’ve tried it!

Where to buy

Ulta Tarte QVC

Tarte Shape Tape Ultra Creamy Concealer is a new creamy, hydrating version of Tarte’s bestselling Shape Tape Concealer. Available in 30 shades this hydrating formula is $27 and 0.33 oz same as the original. I did notice the new version was lighter than my original shade. I dunno if this is the case with all the shades but my shade definitely didn’t coincide with the original. This new formula promising not to crease, promises long wear, and promises the coverage of the original formula. A lot of the marketing is actually spot on. It is creamy, it is thick, it does apply and blend well, it does wear long without creasing however, the coverage, which is an important benefit of the original formula, is lacking. I would call this “almost” medium coverage. It’s definitely not medium nor full but it’s almost medium. It has enough coverage to concealer some minor fine lines and tiredness. It doesn’t brighten up the eye area nicely and conceals smaller imperfections under eyes but if you have very dark circles or your eyes are puffy you’ll find this isn’t the formula for you. It’s just not even half as pigmented as the original formula. I didn’t hype myself up as I have a lots of experience with concealers and I knew when they said hydration that it wouldn’t be pigmented. And I was right! That being said, I still liked this and think it’s ideal for weekend wear or when you want a more natural look and need some coverage just not the hardcore coverage the original formula offers. It’s pretty perfect for people that don’t always use concealer or don’t need it as much as some of us do!


  • Same price, same size as the original.
  • Very hydrating.
  • Doesn’t crease, wears long.
  • Packaging offers a slight difference so you can tell the original apart from the new version.


  • Shades don’t seem to coincide with the original ones.
  • Not as pigmented as the original.
  • Won’t conceal major issues such as dark circles.


Tarte Shape Tape Ultra Creamy Concealer is deal for those that prefer light, natural coverage!