E.L.F. Power Grip Primer Now Has Niacinamide
E.L.F. Power Grip Primer + 4% Niacinamide is the latest formulation of the brand’s popular gripping primer. As you may know, I’m a big fan of E.L.F. Jelly Pop Dew Primer since it reminds me of my beloved J. One Jelly Pack. Both of these items are long since gone and I replaced them with Dermablend Insta-Grip Jelly Primer 3-in-1 Multi-Tasking Primer which I absolutely adore.
E.L.F. Mint Melt Cooling Face Primer came after all this and at the time I really liked it but gotta admit I always felt the Jelly Pop formula was just a smidge more tackier but none the less, I still liked it. Later on, it was discontinued and apparently reintroduced as E.L.F. Power Grip as the two formulas have many of the same ingredients.
And now we come to niacinamide! What is niacinamide and why is it in E.L.F. Power Grip now? Niacinamide is a form of vitamin B3. Niacinamide reduces redness that may be caused by eczema, acne, and other inflammatory skin conditions. Plus it helps minimize pores to give skin a smooth appearance. It also acts to brighten. Used alone or together with Vitamin C it actually creates a smoother, brighter, clearer complexion. Do you need 4% in your makeup primer? Sure, why not. Most of use primer daily and it’s a product that remains on our skin for a good 8 to 12 hours. Why not have it act as a skincare as well as a product to extend the use of our makeup. Apparently, E.L.F.’s formula contains 4% niacinamide in the same gel formula as the original Power Grip that has a sticky texture that allows it to grip makeup and ensures it lasts longer.
You know what the best part is? The price remains the same as the original at $10! Not to shabby that you’re getting some good for your skin ingredients at the same price as the original!
E.L.F. Power Grip Primer + 4% Niacinamide is available now for Loyalty Members on E.L.F.’s website (It’s free to join their Loyalty Program).
Will you be trying it? I know I will be!