Never Fear Selfless by Hyram Will Be Available At Target
As you may know Selfless by Hyram was an affordable skincare collection created by skincare youTuber and Tiktoker, Hyram Yarbro. The skincare line consisted of five products and was created in conjunction with the Inkey List aka Founded by Colette Laxton and Mark Curry.
Selfless by Hyram had a very brief moment of fame at Sephora but quickly went on clearance and had an exit a few months after the launch. Typically this spells major trouble for a brand but Hyram isn’t quite giving up on his brand yet. Very soon you’ll be able to get the Selfless Skincare Collection at Target stores and target.com with a bit of a price decrease! Initially the products sold for $16-30 but you’ll find them at Target starting at $13 through $24 when they become officially available.
Hyram is quoted as saying, that he was watching as everyone wrote Selfless off on social media but really wanted to spill the details that it wasn’t gone forever and would be making a come back with a rebirth at Target. However, he expressed he had to wait to share the news. He’s quoted as saying, ‘We’re still charging full speed ahead.”
Target is definitely a way more accessible way to enjoy Selfless Skincare and Hyram is opening himself up to an entire new audience making this a very, very good business deal and move. I’ve seen entire brands go down after exiting Sephora (Who remembers OCC Cosmetics?) but Hyram can be counted as one of the lucky ones to snag such a major deal like Target. The brand did launch globally when it was with Sephora but unfortunately, with the new Target deal it might not have that far a reach but still will have access to a large fanbase of skincare and beauty enthusiasts who love an affordable beauty pick! The brand is launching across 775 Target locations in all 50 states.
With time, hopefully, Selfless will introduce more products if it succeeds at Target. We shall see how it goes.
Are you happy about Selfless Skincare being sold at Target?