Bed Bath & Beyond Relaunching Website Under New Ownership
Bed Bath & Beyond’s brick and mortar stores may be gone (they all close as of this upcoming weekend) but the Bed Bath & Beyond website relaunched Tuesday under its new owner, Overstock.com! The iconic home goods retailer declared bankrupt earlier this year but is getting a new lease on life with this relaunch.
According to Overstock’s CEO the goal is to combine Bed Bath & Beyond’s name with Overstock’s business model to create a new shopping experience. You’ll even see $50 of loyalty reward points reinstated on the new site from your old Bed Bath & Beyond account and other cool perks like 20% off, and transfer of membership, along with all current rewards, for members of Club O, Overstock’s former loyalty program, to a new Welcome Rewards loyalty program plus 25% off initial purchases for anyone who downloads the new Bed Bath & Beyond mobile app. Overstock announced it had purchased Bed Bath & Beyond’s intellectual property and digital assets out of bankruptcy for $21.5 million in cash. This a risky venture considering their main competition is Amazon but Overstock is betting on Bed Bath & Beyond’s fanbase to continue wanting to buy from them going forward. I wish them well! I know I shopped there from time to time but I was one of those people that always had a coupon handy since I found their prices seemed quite high compared to other retailers. They do still have a Loyal Program so that might be incentive enough for people to want to return.
Are you excited you’ll still have access to Bed Bath & Beyond? Or would you rather have the stores back?