Do you remember……….DuWop Cosmetics?

I got an e-mail in my inbox just now with a coupon code. They e-mail me from time to time and it just struck me funny how obsessed I used to be with Lip Venom. Remind me again why we liked this so much? I can’t confirm this but I’m pretty sure they use Lip Venom to numb the lip area in preparation for lip fillers! If you didn’t have huge lips after applying Lip Venom you were doing it wrong.

Remember when they released the blood red stained version to promote Twilight!? By the way, why were we obsessed with Twilight again? Or was that only me….?

In a world where the pandemic is taking out brands left and right it’s nice to see DuWop is still standing! I’d like to think it’s because Lip Venom doesn’t have an expiration date and will be around long after we are all gone! The perfect zombie apocalypse lip plumper.

Fill in this beauty blank and tell me which brands you remember that are still around but you thought were long gone!

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I have witnessed the powder of Tiktok marketing first hand and it’s a real thing. I remember a time in a not so distant past when limited edition collections would instantly sell out when an influencer featured a review of a collection or product. I remember how brands would use an interesting bait and switch technique with their limited edition products or collection as well where they’d do a small launch initially and later on pull a “SURPRISE we’re restocking!” This technique worked for a short time and really fueled sales as FOMO set in after that initial launch!

The evolution of the beauty community is fascinating. At one time beauty bloggers were the go to source for swatches and reviews. They were the pioneer in a world where swatches on skin didn’t actually exist! But as with all things technology killed the written word and youTube became the go to source for beauty everything. And as the audience became younger and their attention span became smaller the source for beauty became Instagram. A quick photo and a small statement was all anyone required to hear about a product! Fast forward and beauty is migrating again to Tiktok where short little 60 second clips featuring reviews and a look are all anyone needs to hear about a product.

And it works…

I’ve seen the power of Tiktok Marketing for myself.

Recently, L’Oreal Infallible 24HR Fresh Wear Foundation In A Powder was featured in a few Tiktok posts and sold out. Gone! Cerave another brand featured in many Tiktoks has had trouble keeping drugstore shelves lines with their products.

Tiktok may just be the next Instagram.

One wonders what’s after Tiktok?

But while it lasts I’d say Tiktok is where beauty brands will likely be looking to promote their newest launches and you’re either on board with that or not.

How do you feel about yet another social media platform that beauty brands will likely take over?

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I’d like my money back please for watching Wild Mountain Thyme on AppleTV. Also, I’d like to be paid time and a half for watching it. Who do I need to contact for my refund and payment? Jamie Dornan? Emily Blunt? Jon Hamm? Tim Cook? Someone give me a call. k, Thanks!

Has anyone watched Wild Mountain Thyme?

Spoilers ahead.

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Earlier last month news broke that there’s allegedly a Class Action Lawsuit against Yes To because users experienced burning when using some of their face masks. We all know that Yes To has some questionable ingredients including citrus oils that I wouldn’t recommended for facial use.

I read an article on Buzzfeed that really hurt my heart as a little girl tried one of the Yes To facial masks that she got as a gift and said it was burning but she continued to use it because the packaging read “If it’s tingling it’s working!” How many times have we been told that? “You may feel a slight tingle but don’t worry it’s working!” “It may burn a little but it’s ok because that means it’s working!” It’s a pretty common thing in the beauty world but as adults we have the sense to know to remove something that may be stinging and younger girls or boys may not.

She’s not alone in this as women have stepped forward to account their bad reactions using Yes To products complaining about the burning and readness when using the masks. They even had to pull the Grapefruit Vitamin C Glow-Boosting Unicorn Paper Mask after receiving so many complaints.

Word to the wise if it’s tingle that doesn’t mean it’s working!

I think beauty brands really need to start being held accountable for problems like this. I’m utterly confused with the small “not safe for eye use” disclosures and questionable ingredients in skincare that the common daily user may not be educated enough to realize could cause issues. Come on! We can do better can’t we?

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Heads up Colourpop x Animal Crossing is now available at ulta.com! If you were waiting for the collection to pop up at Ulta so you could score some points on it when you shop it now is a good time to indulge.

I, however, did not indulge.

GASP!

Oh my ga! How is that possible? Yup! I didn’t pick up a single piece. I love Animal Crossing but this collection just failed to excite me. You know I’m a perceptual child and I adore cute makeup but for some odd reason this collection just failed to entice both my geeky side and my awww cute makeup one!

I’m still puzzling over why I’m not in love with this. Is it the colors? The packaging? Remember when Colourpop x Hello Kitty launched? I nearly expired in excitement over that one but Animal Crossing is doing nothing for me.

Maybe I’ve finally grown up and this is what being an adult feels like….

Hmmm…

For those that want it grab up Colourpop x Animal Crossing Now at Ulta.

And please, someone agree with me that this collection is just meh! I need to know I’m not alone!

On that note someone tell Colourpop to do a Fortnite Collection! They could tempt me with that!

Where to buy

Ulta

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