
What if a makeup brand had truly ugly packaging? Would you still buy it or use it?
I’m an avid reader. I read anything so long as it has words on it. But funny as a book worm I often find that book covers really sell a book to me. If the cover is kinda in-descriptive or even boring or maybe even just has the title on the jacket but no pictures, chances are I might just overlook it.
Shallow?
Maybe…
I just think that packaging in general sells a product. DVDs, clothes, books, if it comes in bright, fancy packaging chances are you’re going to want it because it visually speaks to you on some level. It’s just that inner magpie in all of us that loves the shiny, glittery newness of a product or item.
Sadly, ugly packaging isn’t exactly going to make you want to buy something particularly makeup. Makeup is in the business of being beautiful. They want to present to you a product that is not only outstanding formulated but they also want you to buy into it because it looks and appears beautiful. But as we ALL know, beautiful packaging does not always translate into great formulas. Could be a great formula with crummy packaging or great packaging with a crummy formula!
Continue Reading / 25 Comments