As I Get Older, I’m Not Getting Smarter Because I Still Fall for Bad Marketing Ploys
Summer Fridays Light Aura Vitamin C + Peptide Eye Cream isn’t going to change my life but good marketing (or should I call it bad?) still somehow convinces me it will. As I’ve gotten older and I’ve grown and experienced many, many beauty products I know that my eyes bags aren’t going to be instantly cured my a new eye cream that promises me they’ll be gone in seconds or make my fine lines magically disappear! I know all this and my logical side is more and more present as I’ve grown up and I’m not spontaneously throwing money at a brand new product. Nowadays, I tend to study ingredients more to see if marketing of a product actually lives up to the hype around it.
This morning there was a click bait article that flashed across my skin about the “SOLD OUT Summer Fridays Eye Cream which was back in stock!” And it was so amazing a user attended a Zoom meeting with no concealer! “It worked so well, I forgot to put on concealer for my Zoom calls that day!” Wow! What a life! I wanna go back to the days when I could attend Zoom meetings or go in public without concealer under my eyes for fear of scaring small children. I haven’t yet met a concealer that does that job for me.
Oddly as I read it I actually felt excited. I needed to try it. The article was working! It had sold me on an eye cream I didn’t need. I was clicking add to cart at sephora.com as fast as my little fingers could work.
My logical side took over thankfully.
