KVD Vegan Beauty Formerly Kat Von D Makeup Is Now Sold at Ulta
Kat Von D launched her makeup line in 2009 at Sephora and it was a massive success. I remember it like it was yesterday! The endless press, the hype, it was really a big deal at the time. Fast forward over a decade lately and cancel culture caught up with Kat Von D. In January, she posted on Instagram that she was selling the shares of her brand to Kendo and would have nothing more to do with the brand. In most interviews done sine that post she has blamed motherhood as one of the main reasons she left the brand but there have been plenty of times she has mentioned cancel culture and the woe of being cancelled.
The brand has changed a good deal over the years. When it first launched Kat was heavily involved in the creation process and that came through on the incredible packaging and attention to detail. As years past, it seemed like she was less and less in the process as the releases weren’t as creative, the packaging not as gorgeous, and the formula seemed to be iffy as well.
In my opinion, Kat is partially responsible for makeup lovers losing interest in her brand. Her controversies caused people to step back and away from the brand. It’s a weird thing with Kat as she’s guilty of some crummy stuff but I’ve seen others in the same position who have done far worst yet are still quite popular and have managed to shove off their controversies and come out on top. But that’s cancel culture for you…! You never know how people will turn on a dime against you when you have a large following of people that expect good things from you!
Kat Von D Makeup is now known as KVD Vegan Beauty and it is now sold at Ulta.