Physicians Formula Argan Wear Ultra Nourishing Argan Oil ($14.95) is a new, permanent drugstore argan oil option that’s launching with the Physicians Formula Spring 2015 Collection. As far as major drugstore makeup brands go Physicians Formula is the first brand to take on the argan oil craze which is currently dying down slightly in the higher end beauty world. I’m actually surprised argan oil didn’t catch on sooner with drugstore brands since the trend is a little slower now.
Needless to say I think it’s exciting to see drugstore’s taking on this trend!
Shall we take a look?