NYX Big & Loud Lash Primer ($7) is a new conditioning mascara primer that preps lashes for mascara. Ya know mascara primer is one of those great products that I never end up using?! I’ve run across a few of them in my day that I really enjoyed but for some reason they just kinda stay tucked in my drawer and never see the light of day.
This is probably because it’s one MORE step in an endless amount of steps to applying skincare and makeup in the AM. Concealer, powder, curling lashes, blush, moisturizer, face primer, eye primer, it’s just a long list of stuff and mascara primer seems to fall to the back of the list.
I was determined to add mascara primer back into my life so when NYX Big & Loud Lash Primer launched I was all, “Great! Now I have an excuse to use mascara primer”