August 10, 2015

The Fall 2015 Fluid Foundation Trend

fluid foundations fall 2015

I think we’ll be seeing Fluid Foundation trending for Fall 2015! The Fall 2015 Fluid Foundation Trend seems to be taking a prominent role in the Korean and Japanese beauty scene at the moment as more and more brands are releasing lightweight watery fluid foundations. I’m seeing these formulas from brands like Missha, Visee, and even Holika Holika!

Now the trend isn’t new! Armani Maestro Foundation released back in the Fall of 2012 and Maybelline Dream Wonder Fluid Touch Foundation arrived at drugstores more recently with others from brands like Physicians Formula taking on the trend.

But now it seems the Fluid Foundation Trend is back for Fall 2015 with many brands including MAC releasing new formulations of this very easy to use formula.

I’m a BB Cream lover. I love how they brighten, I love how good they are too my dry skin, and I love how lightweight and creamy the formula is. But lately, I’ve been absolutely obsessed with fluid foundations. They are even lighter than BB Creams, they even out and brighten up my complexion, and they look incredibly seamless and natural on my skin.

High end products like YSL Fusion Ink Foundation and Bobbi Brown Intensive Skin Serum Foundation have taken this formula and really run with it creating some superior textures and formulations that are a pure pleasure to work with.

More recently, I’m seeing this trend reaching Asia which is unheard of as typically it’s the Western market that is late to the trend game!

Some of the newest Asian releases include Missha Signature Super Light Foundation which is a lightweight whitening light foundation that creates a flawless, second-skin finish. And Visee CC Watery Foundation is also fairly new and is a bi-phase formula that provides SUPER light hydrating coverage!

Tarte released their Foundcealer and recently they came out with a new product entitled Rainforest of the Sea Water Foundation which looks quite similiar BUT might just be more of a fluid foundation than the Foundcealer formula. I’ll have to test that one and see what the good word is as I thought for sure Foundcealers would dominate as a Spring 2015 Trend World but the craze of a Foundation and Concealer all in one didn’t quite take off.

Fluid foundations aren’t a new formulation by any means but I see the The Fall 2015 Fluid Foundation Trend being a big one this year with more and more brands creating lighter, easier to wear foundation products that have a skin-like finish and appearance. I look forward to seeing how the trend continues and how brands improve upon formulas. Right now one my favorite barely there coverage products is Too Faced Born This Way Foundation which doesn’t qualify quite as a fluid but sure does have the makings of one. If more brands releases formulations like one I think it might be safe saying that BB Creams and CC Creams had best look out as fluid foundations will dominate.

What do you think of the fluid foundation craze?

Any Fall 2015 Makeup Trends you’re embracing?

Do share them!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Janessa

    I was not a fan of the Tarte Foundcealer, but my interest has been peaked by the new Tarte foundation, especially when it comes with a brush! I’m debating on signing up for the early ship from QVC and looking forward to seeing a review, Muse 🙂

  • Codename Duchess

    I’m loving this fluid foundation trend. BB creams have never done it for me. Every one I tried either had heavier coverage than I prefer or had a finish that was too moist/dewy for my oily complexion. I love that the coverage of a lot of these foundations skews sheer (but buildable), as I don’t have a lot on my face that needs covering and prefer the “fresher” look of sheer foundation. It used be tough to find matte-but-sheer foundations, but these fluid foundations fill that gap nicely. I’m already pretty happy with the two I own (one from Maybelline and one by Sephira’s house brand) but I’m excited to see what spin other brands will put on this formula.

  • kimkats

    I’m eager to hear what you think of the rainforest of the sea (DUMBEST name evar!) foundation. I kinda like the foundcealer one, but am eager to see/get the new Tarte one.

    Wonder if QVC will make a TSV with it… THAT would rock!! 😀

    I have to say I’m a bit puzzled by the way these are sold as “new” there have been fluid foundaitons for years – I think they’re just packaging them with a dropper and calling it new and improved. They might be a tad more pigmented, but they seem to be just regular ol’ fluid foundations that used to come in a pump. Or am I wrong about that? I do love foundation tho…. I will probably jump on this one if you like it Muse – I love that you’re my skintwin so I can rely exactly on what you say! 😀

    • Isabella Muse

      I think the formulas are much improved Kim compared to a few years back 🙂 haha I love we are skintwins! 😀 I’ll def let you know what I think!

  • dia

    Can you advise how I should select my shade when it comes to Korean foundations and BB creams? The colors are often labeled #21 and #23, and I don’t know what that means. Thanks!

    • Nat

      Hey dia! I hope Muse won’t mind me chiming in on this. I’ve tried many different BB creams, and I find that you really do need to try them on to see what works best. Keep in mind that they tend to be lighter than North American foundations, and many have a yellow undertone. The consistency of the cream will also play a role, as some are more sheer and others more opaque. If you can get your hands on samples, that would be the best of all, but barring that I would order a few different creams from different companies. You can always mix creams together (in fact, I usually do to get the exact colour and consistency I want) if one is too dark or too light. My fave brands are Missha, HeyNature, and Skin79. I hope that helps! 😀