I think we’ll be seeing Fluid Foundation trending for Fall 2015! The Fall 2015 Fluid Foundation Trend seems to be taking a prominent role in the Korean and Japanese beauty scene at the moment as more and more brands are releasing lightweight watery fluid foundations. I’m seeing these formulas from brands like Missha, Visee, and even Holika Holika!
Now the trend isn’t new! Armani Maestro Foundation released back in the Fall of 2012 and Maybelline Dream Wonder Fluid Touch Foundation arrived at drugstores more recently with others from brands like Physicians Formula taking on the trend.
But now it seems the Fluid Foundation Trend is back for Fall 2015 with many brands including MAC releasing new formulations of this very easy to use formula.
I’m a BB Cream lover. I love how they brighten, I love how good they are too my dry skin, and I love how lightweight and creamy the formula is. But lately, I’ve been absolutely obsessed with fluid foundations. They are even lighter than BB Creams, they even out and brighten up my complexion, and they look incredibly seamless and natural on my skin.
High end products like YSL Fusion Ink Foundation and Bobbi Brown Intensive Skin Serum Foundation have taken this formula and really run with it creating some superior textures and formulations that are a pure pleasure to work with.
More recently, I’m seeing this trend reaching Asia which is unheard of as typically it’s the Western market that is late to the trend game!
Some of the newest Asian releases include Missha Signature Super Light Foundation which is a lightweight whitening light foundation that creates a flawless, second-skin finish. And Visee CC Watery Foundation is also fairly new and is a bi-phase formula that provides SUPER light hydrating coverage!
Tarte released their Foundcealer and recently they came out with a new product entitled Rainforest of the Sea Water Foundation which looks quite similiar BUT might just be more of a fluid foundation than the Foundcealer formula. I’ll have to test that one and see what the good word is as I thought for sure Foundcealers would dominate as a Spring 2015 Trend World but the craze of a Foundation and Concealer all in one didn’t quite take off.
Fluid foundations aren’t a new formulation by any means but I see the The Fall 2015 Fluid Foundation Trend being a big one this year with more and more brands creating lighter, easier to wear foundation products that have a skin-like finish and appearance. I look forward to seeing how the trend continues and how brands improve upon formulas. Right now one my favorite barely there coverage products is Too Faced Born This Way Foundation which doesn’t qualify quite as a fluid but sure does have the makings of one. If more brands releases formulations like one I think it might be safe saying that BB Creams and CC Creams had best look out as fluid foundations will dominate.
What do you think of the fluid foundation craze?
Any Fall 2015 Makeup Trends you’re embracing?
Do share them!