March 7, 2016

Wet n Wild Lash Primer Review

I purchased this item and I receive a small commission if you shop using the links in this post.

Wet n Wild Photofocus Lash Primer

Wet n Wild Lash Primer ($4.99) or Wet n Wild Photofocus Lash Primer (call it what you will) is a new mascara primer and base to aids your mascara in building volume and length. Mascara primer is a funny little demon as I like the way it works but I always forget to use it.

At $4.99 I thought I wasn’t splurging too much to give Wet n Wild Lash Primer a little try out so I wouldn’t feel too guilty it I forgot to use it!

Wet n Wild Lash Primer

Wet n Wild has been repackaging and reintroducing several products for Spring 2016 including their ColorIcon Blushes. A lot of the new packaging is due to the fact that Fergie is no longer the brand ambassador so lots of the “new” items had to be revamped to drop her name. I use the term new very lightly as many items are just a relaunch with new packaging or in the case of the Coloricon Blush a new formulation.

I’m mentioning this because I’m unsure if Wet n Wild Photofocus Lash Primer is new or just repackaged. I personally have tried the Photofocus Eyeshaow Primer myself but never tried the Lash Primer nor recall seeing it so feel free to correct me if it isn’t new. Like many of you I’m waiting for a relaunch of Wet n Wild Come Correct Celebrity Concealer, hopefully we’ll see that arrive for Summer 2016 (fingers crossed!).

Wet n Wild Lash Primer3

Don’t bother wasting your $5 on this primer as personally I think it adds nothing to my look when using it. Lash primers are great for not only adding a boost of length to your look but most importantly they are great for volume. If your mascara isn’t quite getting the job done right, lash primer is always a nice way to boast up any formula. However, Wet n Wild’s formula just doesn’t cut it. This is apparently a blend of waxes that condition lashes as well as strengthen them while adding volume and length when used in conjunction with mascara. Personally I felt like I wasn’t applying anything at all on my lashes. That’s a good thing, as hey, it didn’t weight my lashes at all. However, it also didn’t add any length or volume as promised. It didn’t interfere with the application of my mascara (some primers will make mascara application clumpy) which is a good thing but it also didn’t really do anything either.


You might see a little conditioning action here but length and volume? No way.

Wet n Wild Lash Primer is launching now at drugstores or get it online at (Wet n Wild is Buy 1, Get 1 Free on their site!).

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • yelena

    muse, any mascaras that are conditioning? don’t really care about length of curl, just wanna find a mascara that is good to my lashes 🙂

    • Isabella Muse

      Not really! Most of the lightweight, conditioning ones aren’t great as producing length or volume in my experience! Maybe someone else has a rec!? Personally, when they condition they end up not doing well at anything else :-/

  • yelena

    oh I don’t mind if they are a one trick pony and can only condition.
    I will just be happy with a product that doesn’t make my lashes fall out.

    • Isabella Muse

      Try Almay One Coat, it’s quite gentle on lashes and conditioning!

      • Kelli

        Almay one coat is amazing, i personally use Almay 3 in 1, as its hypoallergenic and doesnt irritate my eyes. My problem with Almay is all of their products go bad within 4 months for me. I dont know what it is, but they start drying and smelling like lead paint.

  • Courtney

    I bought this and I totally agree, it does nothing to add volume, length, or hold a curl . However, I have found that with mascaras that flake throughout the day below my eyes and cheeks , that this primer does a FANTASTIC job of preventing those God awful flakes and for that reason alone, I am a fan of this stuff.

  • Lorraine

    Why must lash primers typically be white? I know benefit isn’t but most are and it’s a pain trying to cover all that white up.

  • Wendi

    Just bought the product and love it. Totally lengthens my lashes, in a dramatic way. Works with most of my mascaras. Ones that I was iffy on work great with this. Best $5 I’ve spent in a while.