July 13, 2017

Shea Moisture 100% Virgin Coconut Oil Daily Hydration Milk Mask Review

I purchased this item and I receive a small commission if you shop using the links in this post.

You know how they say beauty is pain? That’s pretty spot on accurate when it comes to the new Shea Moisture 100% Virgin Coconut Oil Daily Hydration Milk Mask. It’s actually really great for my skin but oh my gosh it’s painful!

I’m still trying to find out exactly what it is in Shea Moisture that cause this awful burning feeling when you apply them. Last year, I picked up the Shea Moisture Raw Shea Butter Hydrating Mud Mask and Shea Moisture Coconut & Hibiscus Radiance Mud Mask and the formulas just weren’t to be my liking. Granted, the Coconut & Hibiscus was a little more tame but the Raw Shea Butter one wasn’t friendly to my dry non-sensitive skin.

I kept all of this in mind when I purchased the Shea Moisture 100% Virgin Coconut Oil Daily Hydration Milk Mask but had hidden hopes it would work out for a good.

Shea Moisture has been adding to their 100% Virgin Coconut Oil Collection over the last few months and more recently they added several new products to the line including this mask. I already own and use the 100% Virgin Coconut Oil Daily Hydration Face Lotion and 100% Virgin Coconut Oil Daily Hydration Overnight Facial Oil. I like both of those products so, of course, it seemed like a no brainer to check out the latest offerings.

Shea Moisture 100% Virgin Coconut Oil Daily Hydration Milk Mask is a really thick, creamy facial mask that reminds me of Yes To Coconut Ultra Hydrating Facial Mask. It has a light fresh coconut scent that seemed subtle to my nose and not overpowering. It spreads easily on skin and is meant to be worn for 20 minutes. It actually absorbs almost completely during the wear time. After 20 minutes you can rinse with water. I had no problems rinsing it clean away and it didn’t leave my face tacky or sticky nor did it leave a film behind.

Now for the problem….

Holy cow this burns! I do not have sensitive skin and this was just awful on my skin. I’m not really sure what exactly causes the burn because the ingredients seems simple enough. But like all the masks I’ve tried from Shea Moisture so far this burns like hell. I’ve read a few reviews that says natural enzymes in the ingredients that exfoliate skin are what could be causing the burning but man, it’s uncomfortable. I’d like the burn to the one I experience when using a pumpkin mask like Peter Thomas Roth Pumpkin Enzyme Mask. I didn’t break out using this but I did come out of it with a bit of a glowing blush that wasn’t permanent. I would not recommend it for sensitive users as it might be too much. Ironically I loved what it did for my skin. My skin wasn’t super hydrated after using it but my skin was very, very smooth and soft. The dryness around my cheeks was gone and my moisturizer absorbed so much better after using this prior. It’s just I can’t really handle that uncomfortable burning feel for twenty minutes.

Shea Moisture 100% Virgin Coconut Oil Daily Hydration Milk Mask is actually really great. My skin comes out of this experience smooth, soft, and literally glowing but I wouldn’t recommend it to anyone with sensitive skin. The burn sucks to say the least. If they can remove whatever it is that causes that burning sensation I’d be more inclined to use this and rave it. But as it stands, I probably won’t chance using it again and wouldn’t recommend anyone do so. It’s just not worth freaking your skin out.

Tried it?

Do share your experience!

Shea Moisture 100% Virgin Coconut Oil Daily Hydration Milk Mask is available now at Ulta.com.

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Michelle

    Your burning problem may have to do with the fragrance, listed as essential oil blend. They don’t say what that blend is, so who knows specifically what’s so irritating. I’m sure it would affect my rosacea skin.

    • Isabella Muse

      I dunno because essential oils never really bothered me before, I thought that might be the issue as well but I have other skincare with essential oils such as lavender and no probs. It’s a weird issue! I can’t pinpoint what exactly it is and it’s pretty wide spread as many people that review the masks say they burn.

      • Erin Fernandez

        No matter what shea moisture skin care I use, it burns too! No idea what the issue is ‍♀️

        • Isabella Muse

          Me too!!!!!!!!!!!! A lot of their skincare gives me the worst out in the sun too long burning feel! 🙁

          • Brandy

            I used the SheaMoisture Superfruit moisturizer last year (I don’t think they make it anymore), and that burned my face like crazy. Haven’t wanted to try anything from their skincare line since. Oddly enough, my scalp is fine with their shampoo.

          • Isabella Muse

            i used the superfruit moisturizer too! No burn but it did tingle which means it ended up in the do not want trash can lol! me either, no issues with their shampoos/conditioners or even their body creams.

  • Stephanie

    I bought this mask and the “daily hydration” face lotion from the same line. I used the face lotion a couple of times before I used the mask and had no problems. Today I had time to take a bath and thought trying out this new mask would be great, but man you’re right.. it burns! I actually have semi-sensitive skin with an allergy to Rosemary oil so I am very careful with what I put on my face. Like I said, the lotion did not bother me at all but this mask started burning the second I put it on my face. I had to take it off immediately and my face was bright red and burning and hot for an hour after use. Still a little irritated and sensitive now later in the day. Comparing the two products from the line, the mask has an ingredient called “Horsetail extract” that is not in the face lotion, so I’m wondering if maybe that is the culprit. Everything else is pretty much the same. Very sad because it does smell amazing and I did have high hopes. PS: Thanks for comparing this to the PTR Pumpkin Enzyme mask. I’ve always been interested in that but I know for sure now I’m not going to willingly put that anywhere near my face, haha.

    • Isabella Muse

      I had the same problem! It’s just awful! 🙁 All their masks are like this for me. I like Shea Moisture but their skincare just isn’t good for me. Oh my pleasure! Def avoid that one, it burns worst!

  • Miinssy

    I just tried it and yeah it Burns I was scared so I Made a research on internet, it Burns!

  • Selene

    I have Rosacea and i can say I had it on my face for like 2-5 minutes before it began to burn like crazy. I washed it off and put a soothing lotion on my face to pull out the sting. I had bought this to try and find something that would cure my dryness and clear up my skin some but this was definately not the product i would use again until the ingredients are changed.

  • Kathy

    I tried to purchase this today and it was restricted. After reading some of the comments I see why. Are you still selling it?

    • Isabella Muse

      restricted? I just popped it in my cart no problems! Am I selling it? No, I don’t sell anything. I’m not an online store.

  • Kelly M

    I recently bought the Shea Moisture daily hydration milk lotion for my face and OMG it burned. I kept it on and when i took it off I looked like I had a bad sunburn and my face looked like a giant welt. Where the edges of the lotion was compared to the areas of skin I didn’t put it on you can totally see that it is raised and my pores looked huge! It has been 5-6 hours since I rinsed it off and i still have a slight sting.

    • Isabella Muse

      ugh 🙁 Sorry! Likewise! Something about Shea Moisture’s skincare just does not agree with my skin! Apply a thin layer of vaseline on your face to take away that sting!

  • Rachel Beckett

    So…I’m obviously late to the party on this product, as I’ve spent the past 6 months falling madly in love with my first tube, only to learn that they have recently recalled all existing tubes in retailers to reformulate it. I guess, from what I was told by one of their CSRs, they just had SO many complaints that they decided to switch it up to something safer for the masses. But like you, Musey, I actually LOVE what it does for my skin. I still have a whole second tube in my backup products closet (purchased immediately after the first use of the first tube, because on me it really is that great), but because it’s now such an integral part of my routine, I’m trying desperately to find somewhere to purchase this gem. For whatever reason, it works like magic on my skin, and the tingling doesn’t bother me a bit. Any ideas, anyone, on where I might replenish my precious stash?? All my digging online has so far led to a single tube on Amazon for a pretty high price…

  • Rachel Hughes

    I recently bought the Shea Moisture 100% virgin coconut oil hydration mask and I wanted to peep out a couple reviews before smearing it all over my stupid face. While intense burning makes me feel a little uneasy, I think that I will still probably try it because I enjoy occasionally making poor choices and I’ve recently become pretty passionate about finding a perfect skincare routine that will give me some sort of hope that I someday will not have the skin of a 13 year old prepubescent girl. I may be backpedaling… but maybe not! ‍♀️

    When I found a review of this product, I had zero intentions of leaving any type of feedback… until I read the synopsis of Isabella and her page and her intentions. It was so very beautifully conducted and the perfect amount of wit and honesty. I loved it and I’m so glad that I found this review because I am now eager to follow her and her beauty-reviewing journey. Thank you, Isabella… you are wonderful!

    • Isabella Muse

      oh my gosh thank you Rachel you are too kind and lovely <3! thank you very much for leaving a comment today! I, like you, am looking to rewind my skin too ;-D One day I'll find that product that makes my skin look 12 again ;-D I hope this works out for you! Sadly, it was a no go for me! But keep me posted I'd be curious to see if it works out for you or not! xoxoxo! thank you for the lovely comment that made my day! ;-D